Jimmy Dean's new spokesperson - The Sun

A $25 million campaign by TBWA/Chiat/Day Los Angeles is breaking tomorrow for Jimmy Dean featuring the Sun (yes, as in that really, really hot orb in the sky). The press release gives a taste at the cheesy feel the campaign seems to encompass with a quote from the Sun.

"I'm used to being the center of attention and I've been eating Jimmy Dean for as long as I can remember," said The Sun. "To put it simply, the stars were in alignment for this partnership. I'm a breakfast lover -- it's my favorite meal. I really believe that every great day begins with a Jimmy Dean breakfast. In fact, you can usually tell by the weather report."

The tagline "Happy Breakfast" will attempt to reinforce Jimmy Dean as the traditional breakfast experience.


Strange effort to try and control spin in Swedish blogosphere

Researcher: a PR-spin in the blogosphere tells the rather odd story of recent ongoings in the Swedish blogosphere, which is still small enough to serve as a medicine ball in PE.
The story begins when the national tabloid Aftonbladet publishes an article about "the biggest blog in Sweden", which is supposedly their own journalists stop-smoking blog, according to numbers dug up by the bloghost he is using, BlogSoft. Clearly, independent objective parties haven't even touched that article and it fails to explains whether blogs that aren't using BlogSofts solutions were even counted at all. You with me so far? Blogsoft says, to Aftonbladet, that the biggest blog is the Aftonbladets journalists, who hosts his blog at BlogSoft. Aftonbladet publishes it, congratulates their own journalist and mentioning his blogging software company Blogsoft repeatedly. (more inside)


Violence in advertising

Is this the latest trend to get the punters attention - blood guts and gore?

Seeing as these ads are the only things to make us crane our necks and check it twice these days, the hit and run bloodied bus complete with dead body still hanging on, the dead guy in a trunk for Sopranos, and the murder scene for court TV on a wall.


T-Mobile - Big Bills - 2 (2005) 0:30 (USA)

T-Mobile - Big Bills - 2 (2005) 0:30 (USA)

Celebrity alert, doesn't the man who eats his big bill look like T.J. Thyne?


Displaced designer offers bed & office for any creative displaced by Katrina

Displaced Designer is a new resource for those in the creative industry recently displaced by the on-going situation in New Orleans and the surrounding region.


CP+B bring back Dr. Angus

Last time Crispin brough out Dr. Angus he was selling the Angus Diet. Now he's back, this time shilling BK's Angus 'Shroom & Swiss sandwich and wants you to discover the power of Power Sitting. (flash site)


Further proof that Paypal sucks bigtime.

The goons over at SomethingAwful forums, known for being a brash, childish, silly, sometimes harsh, lively community, decided to give to the people of New Orleans and started a fund drive. Their servers are hosted by the guys behind the interdictor livejournal from New Orleans where web cams, photos and horror stories from inside the city have been keeping lots of people up to date of what is really going on down there since this horrible situation started.


Dairy Farmers of Ontario (Canada) TV spots

Found two brilliant spots for milk today and thought I'd share the link.


New Panasonic Action Sports site


We just launched a new action sports site for Panasonic. The site features an online scavenger hunt (for a chance to win a 3CCD Camcorder), an online gallery w/ the Girl skateboard team, and some neat videos.

Client: Panasonic
Agency: Renegade Marketing Group
Creative Director: Fanny Krivoy
Art Director: Alan Irikura
Interactive Designers: Eric Elms, Gary Fogelson, Rich Browd
Video Producer: Alex Schneider
Web Producer: Adrian Lai
Copywriter: Noah Brier


Miller Lite Ref Trading Cards

Continuing with the Beer Ref campaign, Miller Lite has created Beer Ref and Recruit Trading Cards. I'm not sure if fellas are going to actually want to trade these cards, but I suppose it's a bit different than your average print ad.

Ad type: