Brian says "We lined a city block with six big carrots, then covered the town with antenna skewers for a local farmers' market. The images kind of speak for themselves." and indeed they do, looks like the whole town found new reason to be saying "chomp chomp, what's up doc?" all day long. Looks really cute with giant carrots on the street.
This double-page spread uses the gutter to fit the question "Stuck in a rut?". I've never understood why that would make me want to join the army though. Try; "You get to drive tanks!" Seems that the target market are just waiting for a way out of their non-career and into a "more exiting" one (read: it can kill you).
More gossip from the little birdies my friends. Is the fantastic Luxor highlighters campaign a scam ad? We do know that the agency who created them doesn't have the account. Oopsie!
Time of India reports;
LEO Burnett’s Grand Prix winning work at the Abbys 2008—Luxor Highlighters—seems headed for controversy. Though Leo Burnett’s work may have seen it winning a Grand Prix, Luxor is in fact Lowe India’s client. What’s even more interesting is that company officials appeared to be clueless about the body of work that Leo Burnett has showcased.
But here's a new twist, we get to hear directly from K.V. “Pops” Sridhar, Executive Creative Director at the "highlight Luxor" ad agency, Leo Burnett, sharing his thoughts about this and other 'legal scams' in the Mint Wall Street Journal/ business newspaper. (inside)
Did I get your attention? Good. Lets get ready to gossip!
The silver Lion winning has turned out to be yet another scam ad in the prestigious Cannes award. The same award show that way back in 2001 was saying that scam ads shall not win and that they'd take extra precautions to prevent that (we all know this didn't happen). The suspect is again Ogilvy, Mumbai - and at the risk of never getting another ad from them nor all of India submitted to the commercial archive again - they were doing this as far back as 2001 when four Cannes winners were reported as scam ads. (Yes this here adblog is tres old people.)
The awesome "Tension" film with it's extra tense banging storytelling is a fake ad - says not one, but three little Indian birdies to me. "Fake" by way of never actually airing, that is. I hear gossip like this all the time, but without meat to link to it sadly gets rather weak, since it's all hearsay.
I didn't even know that Marcel, Paris was still alive after Fred&farid left it, but they have Coca-Cola Blak it seems. Yes, that's a Coke mixed with coffee - might make a good mixer for extra-caffeinated cocktails? Otherwise, I'll stick to Jolt thanks.
Cracked.com just listed: The 5 Creepiest Advertising Techniques of the (Near) Future - bless the little sods for looking over their stats and realizing that the "5-lists" bring them traffic so that they could bring us this.
They freak us with the funny, as when they say:
Google is already working on customizing its search results based on your personal browsing history, which requires only that it maintains a comprehensive database of every single thing you've ever tried to find on the web.
No big deal, right? After all, it's not like it would be embarrassing for you if all this information ever got out. You know, like when AOL made that information public on millions of its customers.
This reminds little ol' me of when I witnessed one of the fellas from Chaos Computer Club hold a lecture at HIP97. He explained that credit cards will "eventually hold all information about me" -- "and you"- so therefore; "I go out of my way to fuck up the system. I rent those (porn) films in a hotel rooms even when I'm not in the hotel room." (laughter from audience) "No, because I don't rent those films!" (loud cackling from audience)
Ah haha ha ha, that BMW ad you've been seeing recently? A huge plan that was, see that BMW's mockumentary: "Behind BMW's mock-ad" by Melissa Morgenweck at CNN.
WSJ even reckons that they ran a risk running with an idea like that. Duh. ANY idea is a risk. if it's not a RISK it is not an IDEA. Got me? Jesus, ad-babies know that. Anyway, to quote them:
Earlier this year, a half-hour mockumentary about a small Bavarian town's attempt to catapult a BMW car from Germany to the U.S. via a giant ramp garnered positive buzz from auto and pop-culture blogs. Yet rather than soak up the glory, BMW spent weeks refusing to claim the short film for what it was -- a viral-marketing campaign created by the company's ad agency, GSD&M Idea City.
And here's another choice quote from Money.Cnn
"We never target demographically. We always focus psycho-graphically," said Jack Pitney, vice president of Marketing at BMW North America. "It means what kind of mindset do we think this vehicle will really resonate with? In the end it could be an 18-year old and it could be an 80-year old. But if they share a similar mindset we think we have the right car for them."
The age old question is, how much does it all sell? I'm entertained, and I want it pretty bad, but you know - I don't actually have a drivers license yet. Tough titties if you sold it all to me then, right? FAIL!
(From left to right: Harry Woods, WWD&S Partner + Creative Director; Grand Coney Winner Rob Wenger; Gill Witt, WWD&S Partner + Creative Director)
So the wrath of Cannes folks have been at it for a few years now, hanging out in Coney Island assumingly bitching about how rough it is to be an ad creative over a few Nathan's. The first times I checked it out it, it seemed just a local silly (not undeserved, just local) award thing with and extra dollop of tacky to get attention. Now however, they've climbed up a bit on the ladder and not only gone out with the aim to get totally hammered in effort to forget not reaching Cannes, but also collecting some neat-o ads as winners while they were a it. Which was the original idea, so kudos to them and this years winners for raising the bar. Check out RamirezTerminix.jpg - that's the bronze winner mates. Cute, ain't it? Then check out Wrathofcannes for links to silver and gold.
Fine, so Pat Baker suddenly no longer deserves all those pats on his back that I just gave him, because "he did an ad years ago on the same thing but with tennis".
Oh Ok. Fine. Hey you wanna know why it's cool to have a commercial archive with over fourtythreethousand ads in it (gasp)? Because kids, when someone says something like that, you can point to the actual ad - like so (watch me pointing, pinkies erect):
Powerade - Tennis Ball (2002) - 0:30 (USA)
- even if it happened six years ago. Man, I thought I carried a grudge. ;)