A Holiday Lesson In Branding

Is nothing sacred? Brand Channel offers up a case study and the idea that we could all take a page from Santa's book. Happy Holidays!

Adland: 
 

Coors Light - For Those About to Rock, We Salute You (2003) - 0:30 (USA)

Coors Light - For Those About to Rock, We Salute You  (2003) - 0:30 (USA)

Would you like a little ACDC with your beer?

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Isotoner Gloves - Piano (2003) - 0:15 (USA)

Isotoner Gloves - Piano  (2003) - 0:15 (USA)

After decades of tepidness (tepidity?), this yuppish product finally has a somewhat interesting commercial - the piano smackdown caught me way off guard.

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Puma - Shoe Race (2003) - 0:30 (USA)

Puma - Shoe Race  (2003) - 0:30 (USA)

The Puma shoes race around the apartment, as if it was a nascar track.

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VH1 - Kittens - Do They Know It's Christmas? - Band Aid (2003) - 0:34 (USA)

VH1 - Kittens - Do They Know It's Christmas? - Band Aid  (2003) - 0:34 (USA)

Do they know it's christmas?

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VH1 - Kittens - Chaka Chan (2003) - 0:30 (USA)

VH1 - Kittens - Chaka Chan  (2003) - 0:30 (USA)

Chaka, Chaka, Chaka, Chaka Khan
Chaka Khan, let me rock you
Let me rock you, Chaka Khan

I feel for you, I think I love you

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Adland Roundup 2003 (part 1)

Goodbye 2003. Hello 2004.

In the land of advertising, we saw some interesting things during 2003. Twins selling beer. Catfights selling beer and TV shows. A slew of banned advertisements. Backlash at the fast food industry and their selling techniques. Fake ads making their way around the net. A continuation of layoffs in a stagnant economy. Super Bowl ads that were overall lacking in the creativity of previous years. Anti-Hummer and anti-SUV advertisements. California recall madness from companies like Taco Bell, Mentos, and Reebok. More ads being "inappropriately entered" in award shows. New advertising media from homeless cardboard signs to human heads. Fake graffiti for Nissan and Napster, in an attempt to get "street cred". The peak of x-fever, or so we hope. Advertisers seeking sponsorships, like The Restaurant, to create adver-shows to get around the threat of TiVO. But between the good, the bad, ugly, and bizarre, there was much to talk about, watch, and absorb.

(Click on "Read More" to, well, read more. You know you want to. )

Adland: 
 

Adland Roundup 2003 (part 2)

More of the Adland Roundup for 2003. Enjoy.

Adland: 
 

Ace Window Cleaners v/s Stella Neo

Creative teams are getting more ecofriendly. Case in point, the recycling of the Ace Window cleaners ad by Leo Burnett Singapore.

Read more to see them.

Badland: 
 

Merry Holidays from Mother

Be appalled, be very appalled at josefandmari.com. Love from Mother London.

Adland: 

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