Northern Lights editor John Laskas has been a right little busy bee cutting "Law & Order: Criminal Intent" spots for USA Network and Hungry Man, New York.

Three of these are launch spots where there's an odd twist to the usual drama portrayed by Vincent D'Onofrio, Kathryn Erbe and Chris Noth. The writers Derek Shevel and Nicole Morgese had added a dash of humor to it cheered on by Producer of USA Network Lori Moretz who says: "The hardest part was injecting humor into a show that is usually dark and serious." Was it hard with those actors? Personally, I think Vincents super-straight face in "Logo" is teh funny.

Super adgrunts see'em here.


Am I the only one who remembers a similar condoms-used-as-balloons to depict creatures engaged in sexual escapades campaign from a few years back? Help me out here, I know I've seen something a lot like this before.... but I am getting old you know. (ad inside!)


The New York Times reports on the growing phenomena of fake Craigslist ads in You Say Fake Ads, They Say Satire. Johnna Gattinella is working on a book called “My Year on Craigslist” which includes her fake ads and some very earnest responses. A good way to get half of your book written for you by other people I guess. Seems you can post pretty much anything on craigslist and still get a response - is this proof that advertising works? ;) Then there's Brett Michael Dykes who posts quite a few ads in the "missed connections" category and features them on his Cajun Boy in the City blog.

The ad writer, meanwhile, came across as attractive but conceited, claiming that “every other guy on the L was checking me out.” Responses poured in, as they did for another ad whose presumed writer also described herself as attractive but made racist remarks.

“When you break it down, guys are just really pathetic,” said Mr. Dykes, 35, who lives in Manhattan.

Too true.
See also the parody site khraigslist (whichthe NYT spells "parody sight - sheesh, spell checker run amok?)


We interrupt this regular adbitching for a public service announcement. Since many adgrunts (soooo many) surf here on macs, and since this Trojan targets Quicktime users I reckon I should warn y'all. There's a trojan in the wild targeting macs specifically. It was only found on porn-sites a few weeks back but now it's making appearances on social sites where embedding of video is allowed - such as MySpace. The Trojan appearing on Alicia Keys page sounds exactly like the mac-trojan. The trojan reacts when you try to view a film, alerting you that "a quicktime codec is missing to play this movie" and giving you a link to download this codec. Once you download that, you'll have to double-click and install it of course, and then the Trojan resets your DNS so that you'll be directed to phishing sites on the web. I have a copy of this Trojan (one of my hobbies is to collects viruses, yeah I'm weird) and to a regular user it looks just like you're installing a Quicktime codec.

Once given root access, the trojan changes the computer's DNS settings to point to phishing sites or ads for other pornography sites. Even if the DNS is reset manually, a background task added by the trojan changes the DNS again automatically.

If you fear that your rig has become infected, Macworld has removal instructions.

Make sure that you don't get infected. To install Adobe Flash player 9 please go straight to the Adobe site. To get the latest Quicktime player please go straight to Apple's Quicktime download site. Never accept downloads from anywhere else. It's that simple. Don't install stuff from untrusted sources. Don't trust anyone but the makers of the software you should be using, not Myspace, not Ning, not Facebook. It doesn't matter how big and famous the site is, if they allow users to embed stuff from third party sites, they can be sending you malware. Kay?


94 entries from 25 companies in the United States have been chosen as Gold and Silver Statue winners in the mediums of Design, Digital Media, Integrated Media, Package Design, Poster & Outdoor, Print, Radio and Television/Cinema for the 2007 London International Awards at the Hippodrome this evening. Now in its 22nd year, the London International Awards honours excellence in Advertising, Design and Digital Media.

One U.S. entry captured the Grand Prize Statue for Print. Saatchi & Saatchi, New York won the Grand Prize with its Print ads, “20th Century,” “Life,” “2/23/07.” Only six Grand Prizes were awarded at the ceremony, chosen from a pool of 17,660 submissions.

18 entries from the U.S. reached Finalist status. Of the 17,660 total submissions from 81 countries, only six percent (6%) reached Finalist status. From that elite group, 1.4% attained Silver status and only 0.5% were awarded Gold Statues. The vast number of submissions reflects the prestige and explosive growth of the London International Awards since its inception in 1986 when 2,600 submissions were considered.

“It is clear that the USA continues to produce some very sophisticated work that is impacting the advertising industry as a whole,” said Barbara Levy, President of London International Awards. "As an organization devoted to acknowledging creative endeavors, we feel privileged to highlight the tremendous talent that is consistently showcased by the United States."

Read on to see the Grand Prize winners.


A List Apart's Nick Padmore looks for The Greatest Copy Shot Ever Written.

The relevance of old-school advertising copy to web writers, developers, and designers is not always fully appreciated. But even on the web, we need great headlines and taglines and all those other clever scraps of text. And even if you’re not doing the writing yourself, it’s always useful to understand exactly why your in-house copywriter has selected that particular sequence of words, that specific linguistic construction. An understanding of what makes a piece of copy really good is one more useful device a web designer or developer can slot into his or her mental tool belt.

So what makes good copy good? Perhaps we can find out by considering what’s made the best of the best…the best.

In the year 2000, some of the stars of creative advertising during the 20th century nominated 115 best slogans, straplines, taglines, and headlines, all of which could broadly be termed “copy shots.” As a resource on which to base a linguistic analysis leading to a mechanism for producing the Greatest Copy Shot Ever Written, this was hard to beat. So I didn’t try to beat it.

Click here to read on.