For world water day Ogilvy & Mather, Mumbai decided to go the educational route and actually tech us how to make your urine drinkable water in this poster, which looks a lot like old school posters in its Art Direction/ Illustration style.

It's pretty simply actually, all you need is a hole in the ground, a bucket, some tarp and rocks, the sun itself and then of course, your pee. In fact I hear that the übertough French foreign league men and Chilean army soldiers do this all the time. So next time you're at a loss for water, here you go.

Commercials: 

This tea towel was created for the RSPCA Summer Appeal by M&C Saatchi, Melbourne - RSPCA Victoria need to raise money during their Summer Appeal to help drought affected animals.

I've seen lovely printed tea towels in advertising before, but none punning on the fact that tea towels indeed get wet. Have you?

Commercials: 

Ogilvy & Mather, Mumbai went to the classified ads section to allow a teeny-weensy bit of creativity on their tiny budget. But honestly, since Photolibrary wanted to generate awareness amongst media professionals, they should have gotten a proper budget as one wonders how many media professionals scour the classified ads for stock photography.

Commercials: 

Clemenger BBDO Melbourne says:

For Melbourne’s homeless, life is a struggle; it’s the little things like getting a decent meal that can be the most challenging. Clemenger BBDO Melbourne's task was to raise awareness for Father Bob’s Foundation and their service of providing food for the homeless. Our solution was to create three ambient stickers; A knife, a fork and a call to action. The stickers were strategically placed on bin tops around the city. The knife and fork sat either side of the bin opening to give the impression that the hole was a plate. The stickers proved quite confronting and forced people to recognise that the homeless need their help.
Commercials: 

Minneapolis based animation studio MAKE, along with Campbell Mithun, have completed a series of three new fifteen-second spots for The Hartford Financial Services Group. The spots will air during the 2008 NCAA tournament. Just click on each image to reach the ad itself in the commercial archive.

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