Provocative online breast cancer awareness campaign: "Komen For The Cure"

Developed by TracyLocke of Dallas, this provocative online ad is part of a larger 25th anniversary rebranding by the Susan G. Komen For The Cure foundation. (The foundation was created by Komen's sister as part of a deathbed promise to do whatever she could to fight cancer. In 25 years, they've raised and disbursed over a billion dollars.):

Susan G. Komen For The Cure "Punch It, Strangle It, Kick It" 300x250

Says BrandWeek, "The Komen campaign, by contrast, would call for assertive brass and lots of percussion—again, an attention-getting change from the norm. The tone of the advertising is in keeping with the organization's new name and its take-no-prisoners motto, "we're on a mission." One comes away quite persuaded that these people think they can eradicate the disease and not merely ameliorate its effects. That will engage the attention of potential donors while also prompting women to do what it takes to protect themselves from breast cancer."

Adland: 
 

Rappers, the new ad creatives?

Jay Z and his apparel company Rocawear will be helping Coca Cola out with all aspects of the Cherry Coke's relaunch, ranging from the look of the new can to the TV commercials and even co-producing and appearing at the brand's Feb. 7 launch during New York's Fashion Week, which will also launch Cherry Coke Zero. The Cherry Coke ads are being created by 72 and Sunny.

Jay Z is already the face and co-brand director of Budweiser Select and will appear in a Super Bowl. He has also appeared in an ad for Hewlett-Packard, and earlier this month disclosed a deal with General Motors and its Yukon Denali SUV. Other rap stars like Snoop, 50 Cent, and a growing number of others are also actively getting more involved in marketing and branding aspects, although usually for their own brands.

Adland: 
 

Beep and Creak for Recruit Ireland

Chemistry, Dublin's Anne Fleming and Nicole Sykes have created two fun spots for Recruit Ireland with the help of Steve Angel, Nick Fairhead and Julian Grey of Head Gear Animation and Lotus Films, Dublin.

Adland: 
 

Nike - McEnroe (2007) In-Store Posters (France)

DDB Paris had some fun creating in-store posters for Nike featuring quotes and attitude typical of McEnroe. They tie in nicely with phrases like "How about a little service?" Illustrated by Art Director Laurent Toth and copy by Olivier Lefebvre. Creative Directors for this project were Alexandre Hervé and Sylvain Thirache.

Commercials: 
 

Fisherman's Friend - Strong (2006) Outdoor (Norway)

Art Director Petter Norstrøm at RiM sent in his work for Fisherman's Friend. The outdoor ran on 2 boards in Oslo during the month of December and is part of the "Strongest there is" campaign which has been running since 2005.

Commercials: 
 

Recruit Ireland - Beep (2007) 0:20 (Ireland)

Recruit Ireland - Beep (2007) 0:20 (Ireland)

The little bleep who started out in answering machines explains his career trajectory, his job offers and life changed after going to Recruitireland.com

 

Recruit Ireland - Creak (2007) 0:20 (Ireland)

Recruit Ireland - Creak (2007) 0:20 (Ireland)

The little creak explains how he went from humble beginnings as a door creak to some odd jobs in films, until he landed his great big role - by going to recruitireland.com

 

MTV - Chunky Pam (2006) 2:15 (USA)

MTV - Chunky Pam (2006) 2:15 (USA)

Chunky Pam is gonna rock ya.

 

Irony in design firm's website

Yesterday while checking out positions at agencies and design shops at Creativehotlist.com, I came across a listing for a design firm called Yellow. I had never heard of them before so I went to check out their website. While they talk about their high level of design, the text of their site is all graphics and someone didn't feel it was worthwhile to sharpen, crisp or do any anti-aliasing to make it easier to read. Then I found this quote and it was just too ironic not to post here.

Adland: 
 

Remember the super bowl ads of yesteryear?

A quick dip into our 35-year strong Super Bowl Commercial Archive, a.k.a The Claymore Project to refresh your memories. What was the best ad of 1969? 1995? 1978? We asked a bunch of adgrunts to name ads they recalled off the top of their heads, and here's what we got.

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