Advertising Week In NYC 2004

Advertising Week, will be held in September in New York City. The event, which is part festival and part conference, "will include the unveiling a new advertising "walk of fame" along Madison Avenue, the symbolic center of the ad industry".

The Madison Avenue walk of fame will enshrine pop-culture brand icons such as the Energizer Bunny and the Coppertone Girl on the sidewalk. Members of the public will be able to vote for the icons and ad slogans through a contest run by Gannett Co.'s USA Today.


Ad watchdog under fire for being too protective


Celebs in ads

Celebrities making a fast buck in adland has turned cool.

Exerpt from the article: There was a time when only two categories of celebrity got into advertising. There were those, such as Liz Hurley and Joan Collins, who despite their best efforts to make it as movie or pop stars, weren’t really much good at anything other than being famous. But fame, once acquired, is an asset in itself, and advertisers have always paid up to exploit it.


Hefner, Burgers, and Religous outcry

The Rev. Robert H. Schuller, a televangelist who has a show that airs nationwide in the US, is objecting to Carl's Jr.'s TV spots, featuring Playboy founder Hugh Hefner.

The ads are for a line of five sandwiches called "The Six Dollar Burger," sold by Carl's Jr. restaurants in 14 Western states. They feature Hefner, 77, in his signature silk pajamas holding a bulging sandwich.

"People always ask me, 'Hey Hef, do you have favorites?' " he says in one version. "I love them all. It just depends on what I'm in the mood for.' " The tag line of the campaign is: "Because some guys don't like the same thing night after night."


Cakes and Blasphemy

The Media Guardian reports that the Mr. Kipling Christmas ad campaign, which shows a woman giving birth to a baby girl during a nativity play, has received over 100 complaints in the UK.

The TV commercial, created by Saatchi & Saatchi, has been branded "blasphemous" and "offensive" by viewers.

The advert opens with a shot of a screaming woman named Mary apparently about to give birth. When the camera pans out it becomes apparent she is acting in a badly acted nativity play.


No Trademark for Jesus Jeans

He doesn't mind His image appearing (ha) on plates and cheesy craft items so why not jeans?

The UK's Patent Office begs to differ. From Claire Billings at Brand Republic:

LONDON - Luxembourg-based clothing brand Jesus Jeans has had its application for a trademark in the UK turned down by the Patent Office because the name is deemed 'morally offensive'.

The brand has successfully registered the name Jesus in Belgium, the Netherlands, Luxembourg, Austria, France, Italy, and Spain, but its rejection in the UK is not the first.
As well as the UK, it has been rejected in Germany, Switzerland, China, Hungary and Ireland.


brands and their fans.

Cheer up adgrunts, there is still such a thing as a loyal customer and brand devoted followers - they're attracted to the ad&design savvy brands.

In Japan people line up for a peek into the Apple Mac shop, and the line goes on for several blocks. Or forever - I think I see the seasons change before the camera crew reaches the professional "end of line" sign holder at the end.


Adcritic's Spot of the Year: Milk

Jim Hanas getcreativity elert that now runs on the domain just announced their choice of the Spot of the Year.

Goodby and Partners nabbed the prize with the birthday party Milk commercial - over here we call that ad "Damien". It's moody and it's brilliant, Noam Murro directed it.


AOL Super Bowl XXXVIII Halftime Show

Internet News reports:

America Online is expected to announce Wednesday that it has signed on as official presenting sponsor of the "The AOL Super Bowl XXXVIII Halftime Show," to be produced by MTV.

Pop goes Coke

Just a week after it signed a controversial sponsorship deal involving Top of the Pops, Coca-Cola is muscling in on record retailers by launching its own music download service in the UK.
The drinks giant will offer music fans the chance to download everything from Britney Spears to Coldplay and cult glam-rock outfit The Darkness. Coca-Cola will become the first high-profile consumer brand to get involved directly in the music business, launching what it claims will be the largest collection of tracks yet available.