Kellog's Pop-Tarts to sponsor "Dumb-ass"

MTV is coming out with a new show, a take on Jackass called "Dumb ass" and Pop-Tarts will be the sponsor. Pop-Tarts will use the line "Parents don't get them", and will run on-pack promotions for the show as well as air ads during it.

Why "Dumb-ass"? It fits Pop-Tarts target market like a hand in glove, a quick look at a pack shows inane Warming Instructions, as if one couldn't figure out to "Remove pastry from pouch" before "warm pastry in toasting appliance". Crazy kids out there have already done jackass/dumbass combos and set strawberry pop-tarts on fire in toasters just for the heck of it.


Ad Age on ad creep

There's a fairly comprehensive article at Ad Age on the potential for backlash against "ad creep," the Mr. Hyde name for guerilla marketing tactics that push advertising into untraditional spaces.

The article cites a lot of examples of what I would call media buy expansions rather than "guerilla marketing"--the expansion of ad buys of block long scaffolding billboards is an expansion of traditional media rather than a true guerilla tactic. The studies they cite regarding public outcry are probably a bit overblown--people say they don't like TV ads either, but that doesn't stop them from watching them.

Part of the problem is that much of the ad creep is uncreative. People don't mind happening upon an ad, but it has to be subtle and make it worth their while. Ads don't HAVE to creep to be effective. And they aren't effective just because they creep. Bad advertising in new spaces is still bad advertising.


Football in Portugal, causes worldwide football fever

Just in case anyone might have forgotten about the Lisbon championships, Nike stores in Bankok created this heavy reminder.


A Day at W+K London

'Inside the factory of bright ideas' -


UK bans junk food ads aimed at children

It was bound to happen after all the alerts in the news about advertising effects on children, and how it was linked to obesity. When a paediatrician recently said that "advertisments aimed at children were a form of child abuse and should be banned" we sorta knew the bans would come soon. The Age in Australia reports that UK bans junk food ads on TV for children and the austrailians probably won't be far behind in taking similar action.


Wisk gets dirty dirty dirrrty!

What is a brand faced with the problem of not having enough for a TV budget to do?
You may have seen the stickers, the jars full of dirt, or even the billboards depicting giant jars full of dirt, one headline reads "Cures Boredom", another "Reintroducing the world's first toy". These teaser billboards soon revealed that Wisk is behind them.


HSBC Lowe retrospective

It was rather sad news to hear that HSBC ended their contract with LOWE, and instead hired WPP, presumably to have more of a global agency to overlook the global account. Here's a look back at some of the commercials that Lowe did for HSBC.


The Becks a man can get

Becks biggest endorsment deal yet - £40million from a three-year contract with Gillette.


Advertisment in a bottle

Todays feelgood story; The kauai garden island news report about woman who found a bottle on the beach. It looked like any old bottle at first, classic beach debris, but when she picked it up she found a dollar and adverts inside.
When she called the number on the ads she found that the owner of the business had found the bottles himself, and after cleaning them up he thought they'd make a good advertising campaign. So he placed the bottles - and the dollar as insurance to make people take the bottle with them and not just throw it back into the sea - in the waters around the beaches.
It worked, as the story hit the local news, alas the name of the advertiser isn't mentioned. Drats. Kauaiworld


US Presidential Advertising Analysis

A feature on the USATODAY website shows interesting facts on the Bush-Kerry advertising campaign.