“They are better educated, earning more money than ever, and make the bulk of buying decisions. Yet when it comes to wooing women, advertisers could use a lesson in the art of courtship.”
A recent study showed that ads targeted to women were mostly cliched and offensive, more at CNN.com
The Belfast Telegraph agress and lists five typical clichés of woman (as portrayed by advertisers). There's super-granny, The Beauty Bunny, Alpha females, The Fashionista and good ol' Perfect Mum - but do these women really exist in reality and do real women identify with these caricatures?