Mark Wnek predicts suits as we know them, are dead.

Mark Wnek - from Euro RSCG Wnek Gosper fame in London - tells the story of a dying breed in the Independant: The days of schmoozing are over. So, farewell, to the men in suits are on the run.

Adland is up in arms. That is to say, not the whole of adland, but the suits who run it. They're cross that their clients are bringing in procurement specialists to squeeze fees.

I've been aware of something brewing for a while, if only anecdotally, via conversations with my besuited friends. Sooner or later in the conversation comes the glance down, the rueful head-shake, the fiddling with the triple-layered silk of the Lanvin tie, the fingers through the Trevor Sorbie-ed hair, and the plaintive: "You know, it isn't like the old days. Bloody clients are squeezing the life out of us. My margins are lower than a snake's belly in a wheel rut."

Now, suddenly - unprecedentedly - the suits have "gone official" with moves at the Institute for Practitioners of Advertising (IPA), adland's debating chamber, aimed at agreeing a "rate card" - a single rate of fees for all UK ad agencies - as a bulwark against the procurement specialists' inroads.

Ladbrokes would offer shorter odds on hyenas going vegan than ad-agency suits uniting over anything other than the desirability of dancing on each others' graves, so this procurement thing must have struck a very raw nerve. Why so? Well, I think any suit with half a brain (that covers most of them) can see the fat end of the iceberg coming.


Serta - Counting Sheep - Sheep Dog (2004) 0:30 (USA)

Watch out the sheep dog is here!


Babes in the Biz's top story for this week was related to Advertising Week in NYC.

Choice bit from the post:


Blackspot billboard ad rejected - by Nike?

Looks like Adbusters Blackspot announcement september 16 spoke to soon when they announced: "Tomorrow, our "Rethink the Cool" billboard goes up near Nike headquarters." Now they reveal why this never happened - the billboard was rejected, by Nike.


Advertising Good, Ad Week Bad

Two stories but a few mails apart in one in-box... I gather the industry is good for the city but massive celebration ain't.

first off, from Creativity:

As part of Advertising Week, the Advertising Tax Coalition -- a collection of trade organizations -- has unveiled a study that projects the ad industry will bring $151 billion into New York City's economy this year. So next year we want two Advertising Weeks, or we'll just up and move the whole operation to Knoxville.

And then Ad Age on Ad Week:

Organizers Will Have to Cover $300,000 Shortfall

NEW YORK ( -- Advertising Week in New York City now expects to suffer a financial loss of about $300,000, according to the American Association of Advertising Agencies, which has to pick up the tab. See full story at -- Bradley Johnson.


Volvo for life documentary with 'Shark-girl' and Greta the jockey

After the success with their mystery of Dalarö concoction, Volvo has launched another movie site. Fuel Europe called upon documentary maker Lance Bangs to film people using the new Volvo models.


Nike - Melt Icerink (2004) 0:30 (Canada)

Nike - Melt Icerink (2004) 0:30 (Canada)

Advertising and video games, magnets and polygons

This weeks guest on The Advertising Show is Geoff Keighley, videogame king and editor in chief of, he'll share his video gaming wisdom on Saturday and the whole world can have a listen via the advertising shows archives. (Even works on a dial-up modem, I've tried)

Video game nerds who remember playing classics like Pong (which was 'born' the same year I was born, does that make me a classic too?) will love this fantastic toy; Cyberbniklas mechanical pong table movie. Yes that's right folks, mechanical. I want one!

Pongmechanik is an electromechanical conversion of the classical game Pong. And instead of more realistic graphics, it ever accurately to reproduces the original Pong. The user is hardly changed. However the game breaks open the Black box: What takes place in the computer, becomes again perceptible and comprehensible.


More fonk for creatives at Blogfonk

If you liked the fonk for thoughts interviews you should stop by again as there are fresh ones. Today Brad Forsythe of the advertising show is in the hotseat, previously New Yorker Cartoonist Harry bliss blissed on about toons and creativity and Jan Rijkenberg from B.S.U.R Amsterdam chatted about concepting. And for those who like their links served hot and in a pretty package try the mailbox magazine a clickable mag cover sent to your emailbox.


Bud, Miller are at it again

Miller Lite's gains provoke Anheuser-Busch.

Anheuser-Busch recently announced plans to do extensive consumer sampling of Bud Light and Budweiser, its two largest brands. That sampling campaign, targeting millions of consumers, will be coupled with new ads that tout the freshness of Bud Light and Budweiser.
Brewing industry observers say Miller is forcing Anheuser-Busch to market its products on Miller's terms, with a greater focus on taste. That's a switch from the traditional method of selling beer based on its image, with ads that rely more on humor than on pitching the brew's qualities.
Tom Bick, Miller Lite brand manager, stated Anheuser-Busch's consumer sampling effort might backfire if consumers focus on the taste differences between Miller Lite and Bud Light - and continue to choose Miller Lite. "We have better beers," Bick said. "Possibly, they're just going to sample 3 million people for us."

Geez. It just keeps going. And I thought the cola wars were bad. ;) (for some history see Catfight betwen Miller and AB.)