AdAge reports on Absolut's new campaign - the old iconic bottle campaign is dead and buried now after a 28 year run. Compare the old with the new.
Fine, so the bottle idea was gathering moss, not to mentioned it was getting watered down to death after it became a running art gag with Absolut various artists, and the absolut cities bored me to tears though I'm sure both spin-offs looked great in a marketing plan. "We'll get that arty-farty air!" "We'll position ourselves as a suave globetrotter!"