Tropicana - Fruit City (2007) 0:45 (UK)

Tropicana - Fruit City (2007) 0:45 (UK)

Air Date: April 16, 2007

 

FAADA/Save The Children - Clare/Lucy (2007) Print (Spain)

Contrapunto in Barcelona sent us their latest work for FAADA. Here's what they had to say about the ads:

All of childhood should be like a fairytale. But there are several children that instead of living in a tale, live trapped on a nightmare due to the unfair difficulties present on their lives. Taking that under consideration, famous fairytale were transformed into nightmares showing that harsh reality. This campaign tries to seek volunteers to the cause.

Read more to check out the ads.

Commercials: 
 

Top 50 Bullshit jobs

.... and the winner is (drumroll, please)... Advertising Executive. Motivation, because they:

Adland: 
 

Trident - Trident Factory (2007) 4:50 (UK)

Trident - Trident Factory (2007) 4:50 (UK)

In he colorful Trident factory pleasure research is done by men in lab coats. It's nicer to be kissed by a pretty girl, than by a dog.

 

Hummer Ads: Unintentional Irony?

The current print ad series for Hummer feature the tagline "like nothing else" and bewitching images of exotic wildlife in its natural habitat.

Presumably the ads are meant to compare the Hummer to these rare and beautiful creatures. However, with the Hummer taking a lot of heat from environmentalists over its notoriously low gas mileage, these images serve as a reminder that owning one of these vehicles is damaging to the environment and to the survival of the very creatures to which Hummer likens itself in these ads. Perhaps the Leo Burnett agency of Mumbai is saying "oops" right now…. on the other hand, maybe the message was intentional—the ads are clearly not meant to appeal to the environmentalist consumer anyway!

Commercials: 
 

Link Lust: Link In The Nick Of Time

Our Industry is Broken is a manifesto disguised as game from Fletcher Martin in Atlanta. (hat tip Brandon)

Brandweek reports TV ad clutter was no worse for 2006.

Four ways to use Twitter in marketing. And if you have yet to check out the hypnotic Twittervision, you might want to.

PageFlakes is an umbrella site for marketing/advertising blogs which launched yesterday. Basically another way to get your rss feeds. If you're looking for Adland, we're under the advertising tab.

Sprig is a new site about green design and ways to make your design and office greener.

And speaking of design, Istanbul Design Week will be taking place between the 4th and 10th of September. Istanbul Design Week is held on the historic Galata Bridge in Balat, which is one of the most interesting areas of the city. The event will include several other projects, workshops, exhibits and joint events. Marti Guixe, Matali Crasset, Alberto Meda and Shin Azumi are some of the returning guests from last year's Istanbul Design Week. See the website for more information.

The Art and Science of Creepy takes a look at how advertising has turned the buzz factor into the bizarre factor. (hat tip Clay)

Adland: 
 

Iams - Doggie Door (2007) Print (USA)

Got a fat dog? Saatchi & Saatchi NY's recently created this print ad for Iams touting the fact that it contains less fat.

Commercials: 
 

Guerrilla advertising has gone to the dogs

Miami advertising are dogging the big food chains with a dogvertising campaign aimed to promote Willy's supermarkets low-low prices. Using dog-billboards where big dogs carry the words "High prices" cheekily spelled out in fonts and colors that look a lot like Willy's expensive supermarket competitors, and wee dogs carrying coats that read "low prices!" in Willy's logo-style Miami attracts attention to Willy's now even lower prices.

Commercials: 
 

Contrapunto creates postcard for AMAM

Contrapunto in Bacelona has sent us this postcard they created for the AMAM (Asociatcion de Mujeres Antimutlacion). The AMAM association has very few members and strictly limited funds, so Contrapunto had to come up wtih a campaign using few resources that was very convincing and high profile.

This is why they chose to use a free postcard to be distributed at strategic points where the target audience was to be found: arthouse cinemas, theatres, galleries, etc.

The postcard's impact was visible very quickly, with donations, e-mails and even mentions in the media. See the postcard inside.

Adland: 
 

Torke Stunt creates Earth Day press kit for National Geographic Channel

In order to communicate National Geographic Channel's (NGC) commitment to Earth Day and concern for environmental issues, Torke Stunt, Lisbon, Portugal created a presskit which was sent to media buyers, partners and press. This press kit was contained a 2007 reserve mineral water bottle, highlighting the fact that this natural resource will become a luxury good due to its scarcity.

Commercials: 

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