Guerrilla advertising has gone to the dogs

Miami advertising are dogging the big food chains with a dogvertising campaign aimed to promote Willy's supermarkets low-low prices. Using dog-billboards where big dogs carry the words "High prices" cheekily spelled out in fonts and colors that look a lot like Willy's expensive supermarket competitors, and wee dogs carrying coats that read "low prices!" in Willy's logo-style Miami attracts attention to Willy's now even lower prices.

Commercials: 
 

Contrapunto creates postcard for AMAM

Contrapunto in Bacelona has sent us this postcard they created for the AMAM (Asociatcion de Mujeres Antimutlacion). The AMAM association has very few members and strictly limited funds, so Contrapunto had to come up wtih a campaign using few resources that was very convincing and high profile.

This is why they chose to use a free postcard to be distributed at strategic points where the target audience was to be found: arthouse cinemas, theatres, galleries, etc.

The postcard's impact was visible very quickly, with donations, e-mails and even mentions in the media. See the postcard inside.

Adland: 
 

Torke Stunt creates Earth Day press kit for National Geographic Channel

In order to communicate National Geographic Channel's (NGC) commitment to Earth Day and concern for environmental issues, Torke Stunt, Lisbon, Portugal created a presskit which was sent to media buyers, partners and press. This press kit was contained a 2007 reserve mineral water bottle, highlighting the fact that this natural resource will become a luxury good due to its scarcity.

Commercials: 
 

SUNTORY - "A FIRE MAN" - (2007) :30 (Japan)

SUNTORY - "A FIRE MAN" - (2007) :30 (Japan)

Hai! 胡麻麦茶 - Sesame barley tea has the power to lower your blood pressure because most of the time, your high blood pressure won't come in handy. How do we make this selling point funny? Make it silly gory!

 

BISS - Nature Doesn't Provide Homes (2007) Print/Poster (Germany)

Scholz & Friends, Berlin has sent in some of their latest work for BISS, a street magazine in Munich. The campaign is puplished as CLP with 300 posters in Munich and ads in a South German newspaper, in Munich.

See the ads inside.

Commercials: 
 

72andSunny Develops and Launches "gcycle" Tech Recycling Program for G4

Advertising and design firm 72andSunny has teamed up with G4 to develop "gcycle," an environmental initiative aimed at getting young guys to recycle their tech gear, such as used chargers, cell phones, batteries, CD-ROMs, videogame consoles, and other gadgets. In addition to recommending the partnership initiative between environmental information provider Earth 911 and G4, 72andSunny conceived the program name (gcycle), website (gcycle.org), identity and logo, as well as the "Dude, c'mon" promo campaign activating the program. Two animated spots broke in the U.S. on Earth Day (April 22).

"Young guys want to do the right thing when it comes to being environmentally responsible, so you don't have to preach to them," said Jason Norcross, Writer, 72andSunny. "But most guys either don't think to recycle their old gadgets or they think it's a pain. So our first objective was to make recycling easy to do. The second objective was to make it fun. If we're going to really convert guys, it has to be something in which they enjoy participating."

Adds Bryan Rowles, Art Director, 72andSunny, "We spun our gears in different directions until our producer, Sam Baerwald, blurted out the perfect message for the campaign: 'Dude, c'mon. It's not that hard.' How can you top that honesty and directness? Plus, the concept was fun, and G4 and Earth 911 felt the same way when we presented them with the idea."

Adland: 
 

Tribal DDB wants your shot-chain for Cuervo

Tribal DDB Worldwide created www.cuervoshotchain.com, a microsite for Jose Cuervo to promote its CuervoSeason campaign.

Adland: 
 

One Show launches OneShow.TV

The One Club has launched One Show.TV offering the public the opportunity to vote for their favorite television advertising of the year.

"Good ads are hard to find. Bad ads are everywhere," says The One Club President Kevin Swanepoel. "The One Club is dedicated to finding the best ads and this year we are showcasing them, for the first-time ever, by giving the public the chance to have their opinions heard."

Using video streaming, One Show.TV users will be able to preview all the commercials nominated for the 2007 One Show. One Show.TV is a direct response to the overwhelming popularity of audience participation and reflects the international scope of the One Show. One Show.TV features ads from all over the world, including the many outstanding commercials that Americans would otherwise never have the opportunity to see.

One Show.TV is part of One Show Festival Week, an annual event honoring the best in advertising from around the world. Highlights of the week include the 32nd Annual One Show awards, advertising’s equivalent of the Oscars, on May 9 at Jazz at Lincoln Center in New York City, and One Show Interactive, one of the most exciting and renowned events in the industry, on May 11 downtown at New York’s Skylight Studios.

Adland: 
 

New California Horse Racing Spots Suggest Things Don't Stay in Vegas

For the first time, the California thoroughbred racing industry has joined forces to launch a statewide TV campaign promoting the sport and on-track attendance.
Aimed at young men who often weekend in Las Vegas, the spots take a poke at the allure of Sin City. "A day at the races is a good time and a lot closer than Vegas," said Shannon McDonald, industry spokesperson. "It's even safer," she said, referring to the over-the-top storylines of the commercials created by Santa Monica-based ad agency RPA.

Adland: 
 

California Horse Racing - Convention (2007) 0:30 (USA)

California Horse Racing - Convention (2007) 0:30 (USA)

Cue awkward office flirting, ... oh and the co-worker spotted them too. You are better off playing the horses at home.

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