The idea of this unbranded anti speeding commercial is to lead people to believe that hey are picking up actual police radio.

Agency : Belgiovane Williams Mackay Sydney
Luke Chess (Creative Director)
Damian Fitzgerald (Copywriter)
Derrick Kim (Art Director)
Prod. Co. : Sound Reservoir
Sound Director: Ralph van Dijk
Sound Engineer: Paul Taylor @ Sound Reservoir


Sometimes flowers are the only way to say something.

Agency : Grey Melbourne
Kirsti Lewis (Creative)
Sabina Schaare (Creative)


Agency: Hill, Holliday Boston
Kevin Moehlenkamp (Executive Creative Director)
Tim Cawley (Creative Director)
Kevin Daley (Creative Director)
Tim Cawley (Copywriter)
Scott Noble (Copywriter)
Jillian Ring (Agency Producer)
Prod. Co. : Audio Engine, NYC


Agency: Hill, Holliday Boston
Kevin Moehlenkamp Executive Creative Director
Tim Cawley Creative Director
Kevin Daley Creative Director
Tim Cawley Copywriter
Scott Noble Copywriter
Jillian Ring Agency Producer
Prod. Co. : Audio Engine, NYC


Pop Quiz hot shot. You´ve been briefed by Adidas to do a stunt sure to grab the attention of the 11,000 runners of the Auckland Marathon. Adidas wants you to give the runners hope, remind them that nothing is impossible even when there's 42 kilometers left, and do it in that kick-ass over the top Adidas way.
What do you do? What do you do?

Why, it's a given that build a custom made gianormous hurricane fan that'll give runner 50 knots worth of second wind at 17 km mark if they opt to run in the adiBOOST lane. A massive gust of wind will cool, push and amuse and leave the runners thinking "yeah, what the heck, nothing is impossible". Or at least thinking: "Weeeeeeee!" which is just as good, really.

Hell, even Darth Vader and other fans of the dark side opted to use the fan. Go adiBOOST! See film of the contraption in action inside (super adgrunts).


Only two weeks and two days until Super Bowl XLII comes at us and we have some updates on the advertisers you can expect to see, whom on average shelled out $2.7 million for a 30-second spot. As of last Friday, FOX was reporting one spot was unsold out of 63 30-second slots slated to run during the game.

Tide has thrown their cap into the ring for their first ever Super Bowl ad. Their 30-second spot by Saatchi & Saatchi, New York is scheduled to air during the second quarter.

“The Super Bowl is the one time you watch a show and don’t want to miss the commercial breaks,” said Suzanne Watson, Tide brand manager for North America at Procter in Cincinnati.

“Given the wide appeal for Tide to Go and the broad audience for the Super Bowl,” she added, “it’s a perfect fit.” Tide to Go, which was introduced in 2005, is particularly fitting for a Super Bowl berth, Ms. Watson said, because of its properties as a quick stain remover.

“There are thousands of parties that night,” making Super Bowl Sunday “the biggest stain-based occasion of the year,” she added. “With Tide to Go right there, you don’t have to get up to clean your shirt or pants.” The Tide to Go commercial will be supported by a wide-ranging marketing campaign, Ms. Watson said, that will include the Internet, public relations and promotions. Such nontraditional elements “can really connect with consumers outside the laundry room,” she added, “and in their daily lives.”

“We haven’t been focused on how this TV spot will measure relative to others,” Ms. Watson said. “We just want to do the best in communicating with our consumers.”


At you have the choice of 250,000 other jobs instead of the one you hate.

Agency : Contagious
Mary Wear (Creative)
Jane Joyce (Agency Producer)