Goodby, Silverstein & Partners Rolling Rock campaign which nods to the eighies metal reign with it's big hair and poolparties has apparently generated a lot of buzz on the web. The first ad shows the Beer Ape bringing life to the party, the following ads are several "nationally televised apology" spots from VP of Marketing Ron Stablehorn who allegedly pulled the tasteless commercial after many consumer complaints. The truth is of course that the entire thing is fabricated - from the VP to the hullabaloo to the commercial, which never aired on TV. All in good viral fun, kids.
Credit where credit is due, postproduction company Spy Post created the campaign with Goodby.