Super Bowl XLI Commerical Review - First Quarter

Game on. And away we go...
Ads in the first quarter of Super Bowl XLI were decent. Sierra Mist did a good job with their Mist-takes comedy troupe in "Beard Combover" and "Karate" for a change. They were much more effectively used. The Snickers "Mechanics" spot with two guys kissing was amusing as well. And Coca Cola's previously aired "Video Game" is worthy of mention.

Anheuser-Busch/Bud Light - (:30) "Rock, Paper, Scissors" - In a game of Rock, Papper, Scissors, a man throws in a real rock. Ok. Works on a physical comedy level that is expected for a Super Bowl ad.

Frito Lay/Doritios - (:30) "Accident" - Consumer-created spot. (info here)

Blockbuster Total Access - "Mouse" - Rabbit and guinea pig clicking on a real (CGI) mouse trying to get online. Was that Bobcat Goldthwait as the voice of the mouse?


Geico - Caveman - Airport (2006) :30 (USA)

Geico - Caveman - Airport (2006) :30  (USA)

Caveman finds himself at airport. Caveman be chuffed.


Apple - PC / Mac - Sabotage (2007) :30 (USA)

Apple - PC / Mac - Sabotage (2007) :30  (USA)

PC brings in a Mac imposter to sabotage Mac.


Apple - PC / Mac - Surgery (2007) :30 (USA)

Apple - PC / Mac - Surgery (2007) :30  (USA)

Upgrading a PC is major surgery.


Apple - PC / Mac - Tech Support (2007) :30 (USA)

Apple - PC / Mac - Tech Support (2007) :30  (USA)

PC gets a webcam.


Garmin - Maposaurus (2007) 0:30 (USA)

Garmin - Maposaurus (2007) 0:30 (USA)

The fight between the evil mapsaurus and the Garmin looks like an episode from the Power Rangers, set to hard rock music. Banzai!

Second Quarter


Online companies' ads get around $2.5 million Super Bowl air time

TechCrunch reports that a handful of startups who can't afford the $2.5 million Super Bowl pricetag have created some "low budget" spots that they've uploaded to youtube.


Bud Light - Pet Store (2006) :30 (USA)

Bud Light - Pet Store (2006) :30  (USA)

When you're stuck in a snow storm there is but one thing to do.


Taco Bell - Carmen Electra - 2 (2006) :30 (USA)

Taco Bell - Carmen Electra - 2 (2006) :30  (USA)

Carmen really wants her Taco Bell.


Apple - PC / Mac - Sales Pitch (2006) :30 (USA)

Apple - PC / Mac - Sales Pitch (2006) :30  (USA)

Their sales pitch is lame.