Marketing to women a no-brainer that marketeers don't get.

"Studies from around the globe suggest women are responsible for 85 per cent of all purchasing decisions - yet by Stevens's reckoning, 80 per cent of all ads either offend women, ignore them or hark back to stereotypes developed 50 years ago."

The Australian writes about advertising failing to communicate with women, and interviews a few people along the way. Choice quote from Amanda Stevens; "Unfortunately a lot of marketers think that sticking a picture of a woman in an ad is a marketing strategy."
Hat tip to Clayton.

Adland: 
 

Sex no longer sells

British brand consultancy HeadlightVision's report on the latest cutting-edge trends "found that youths were bombarded by sexually explicit advertising to the point where the ads no longer moved them. It concluded that if brands wanted to reach young trend-setters, they needed to use more subtle techniques."

Allison O'Keefe, global editor of the HeadlightVision's report, D-Code said, "Sexual imagery is becoming so mainstream that it is becoming such a regular part of their life that it doesn't break through any more. It's not shocking them and its not clearly marking it (a brand) as youth-orientated or anti-conventional."

There's also more in another article here.

Adland: 
 

Target - See Spot Save - Lunch / Dog (2004) 0:30 (USA)

Target - See Spot Save - Lunch / Dog (2004) 0:30 (USA)

The Lunchroom.

Country: 
Commercials: 
 

Taco John's - Whiplash the Cowboy Monkey - The Burrito Incident (2004) 0:30 (USA

Taco John's - Whiplash the Cowboy Monkey - The Burrito Incident (2004) 0:30 (USA

Watch out! Whiplash the cowboy monkey is here!

Country: 
Commercials: 
 

Travelodge - Teddy (2004) 0:30 (USA)

Travelodge - Teddy (2004) 0:30 (USA)
Country: 
Commercials: 
 

Travelodge - Racing Season (2004) 0:30 (USA)

Travelodge - Racing Season (2004) 0:30 (USA)
Country: 
Commercials: 
 

India adverts use sex and humor to sell

Over in the big colorful land of India they have discovered that sex really does sell, if coupled with toungue in cheek humor. No, not that cheek.
Traditionally, they've steered away from being so bold as to do raunchy ads, but if you make the punter laugh at the same time you can get away with almost anything as long as you highlight your products special features.

Adland: 
 

Subway in Germany depict 'twin towers" on trayliners

How do you remind people that Subway is the 'healthy' lunch alternative in countries where no Jared ever dieted with them? Easy, make lots of tray liners, advertising the film Super size me, depicting an obese Statue of Liberty holding a packet of freedom fries, showing a giant fatty hamburger crushing twin towers as panicked citizens run away. Top it off with the headline "Why are Americans so fat?" and you're ready to cause controversy. (read more to see images)

Adland: 
 

Eclectically curious magazine for free - no catch.

Voor Art-Directors die kunnen lezen... For those who are eclectically curious about art, street art, movies, media, poetry and the world in which we live, the tasty mag Maisonneuve has an offer too good not to share. All North Americans can sign up and get the mag free for six months. Read "Kafka on Prozac" about Christmas in Saudia Arabia, if Paris Hilton wrote poetry, interviews with young artists or simply let the sexy illustrated covers grace your coffee table.

Adland: 
 

NewsDirect Features Adland - "Advertising community hits the 35.000 members mark"

Advertising community hits the 35.000 members mark reads the headline at NewsDirect.

The worlds largest community for advertising people, ad-rag.com, has hit 35.000 members. The site is run by the Swede Åsk Wäppling from Copenhagen, and it's always been her goal to keep the community financed by members rather than advertising. It has succeeded.

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