Respecting individuality. Here's something you don't often see in hospitals or with doctors: patience. It usually seems like as with any job, no one has time. Expediency has replaced humanity.
Nice storytelling here with a great misdirect at the end. The scene is set. It's a Farmhouse in winter. A person is lay immobilized in a barn, surrounded by emergency response people. An IV drip is in their arm.
True story: When my mom was still alive and having to go for her treatments, the first month she complained of boredom. She took the time to get to know everyone in the chemo center- patients and employee alike.
I once had a creative director who swore up and down that there was not one product out there who you couldn't sell with this strategy: "X will get you laid." We had a few dark humored moments there when I called out some clients.