Adrian Belew launches a Kickstarter for his app called FLUX

We've talked a lot at Adland about how the advancement of technology has unfortunately eroded some of our ethical standards, especially when it comes to music. And yet for every musician rightly shaking their fist at what streaming, webcasting and big tech companies have done to their livelihood, a few are attempting to circumvent the issues.

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Hugo Boss - #Thisisboss - (2014)

Hugo Boss - #Thisisboss - (2014)

It's fashion week and Hugo Boss invites us via Marco Brambilla to a magical forest, built once upon a dream where our model Suvi Koponen is surrounded by herself, walking between the trees in a forest.

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Alt-J - The Hunger of the Pine - (2014) music video

Alt-J - The Hunger of the Pine - (2014) music video

In this stunning but haunting, and at some points even physically uncomfortable to watch, video a man runs through the forest as a rain of arrows chase him down. And pierce right through him. And he just keeps running.

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KlitaGov - Come study with us - (2014) :90 (Israel)

KlitaGov - Come study with us - (2014) :90 (Israel)

Moia, the ministry of aliyah and immigration wants YOU to come get a higher education in Israel.

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Spec Student ad: Smartwater

Graphic designer and recent Tyler School of Art grad Max Amato created these print ads for Smartwater. When I was in portfolio school I had a teacher who used to say "Visual solutions rarely solve anything." And while I don't entirely agree, I think it's hard to sustain a really big idea with them. In this case, these ads do come across as see say.

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Elite Chocolate "80 year celebration" (2014) 1:15 (Israel)

Elite Chocolate "80 year celebration" (2014) 1:15 (Israel)

To celebrate its 80th anniversary, Elite chocolate decided to celebrate with other 80 year olds who grew up with the chocolate. This case study shows how they surprised a few people in fun and unexpected ways.

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Schneider Electric "Life is On" (2014) :50 (France)

Schneider Electric "Life is On" (2014) :50 (France)

Raccoons break into a home and dance. Like...what is it with the animals lately. It's like people are taking a page from the Kia hamsters.

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Twitter's new "buy" button already selling Eminem & more

First out to try the new "buy" button in twitter are - surprise - musicians. You know, those stodgy luddites who can't adapt to the new world order of selling t-shirts instead of their song. Pitchfork reports that an initial group of artists including the New Pornographers, Pharrell, Death From Above 1979, Eminem, Ryan Adams, Wiz Khalifa, Paramore, Megadeth, and Soundgarden are using the button.

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Take the empty bucket challenge

With more than 2.4 million videos uploaded, the ice bucket challenge has been a global success. While the cause is noble, not everyone is thrilled about the water waste. Especially in Brazil where water can be a precious resource that not everyone has access to.

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Mitsubishi Motors North America, Inc. - "Get There" (2014) :30 (USA)

Mitsubishi Motors North America, Inc. - "Get There" (2014) :30 (USA)

Two of the world’s best free-ride mountain bikers flip for the Mitsubishi Outlander Sport in an exhilarating new television and online campaign directed by Eric Crosland of Sherpas Cinema and Accomplice Media for Los Angeles agency 180LA.

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