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Melissa Lubin Joins Deluxe’s Beast New York as Executive Producer

Deluxe creative editorial company Beast announces that Melissa Lubin has joined the company as Executive Producer of its New York office.

Adland: 
 

HelloFlo & Poise- Leaks Can't Stop Me Now (2016) 2:30 (USA)

HelloFlo & Poise- Leaks Can't Stop Me Now (2016) 2:30 (USA)

Directed by Trish Sie who directed the OK Go Zero gravity video and the original viral dancing on treadmills which became a

 

#OneMoreDay "Unanswered" (2016) 1:30 (USA)

#OneMoreDay "Unanswered" (2016) 1:30 (USA)

According to the stats a school shooting happens every thirteen days. In one long steadicam shot, this spot captures the sobering reality of school shootings, but does it in a way that is more suggestive than exploitive.

 

VW Side Assist shows you everything.

One of the biggest causes of accidents in Germany is when people change lanes without really looking. Volkwagen Commercial Vehicles invented "Side Assist.“ showing the dangers in the driver’s blind spot via signals in the wing mirrors. This way, with just one look,you can spot any danger behind or alongside the car.

Commercials: 
 

Syoss Care Wash - Get syossed (2016) 1:30 (Switzerland)

Syoss Care Wash - Get syossed (2016) 1:30 (Switzerland)

Anyone want to get washed and dried like they're going through an automated car wash? I think it would be fun but I have it on good authority that some people find that experience terrifying. And hey, when its automated it means you don't have to deal with people. Sweet!

 

Hyundai "Glasses" (2016) :30 (USA)

Hyundai "Glasses" (2016) :30 (USA)

Glasses, how much is a chinchilla? New does definitely does not equal better here. Ha.

This silly little ad runs as a pre-roll online.

 

Hyundai "Hoverboard" (2016) :30 (USA)

Hyundai "Hoverboard" (2016) :30 (USA)

Just 'cause it's new doesn't mean it's better. Which reminds me, I saw more than a few hipsters at my last shop rolling around on these. And by "rolling around," I mean "balancing badly and falling."

 

Hyundai Elantra "Skip" (2016) :15 (USA)

Hyundai Elantra "Skip" (2016) :15 (USA)

Oh so the guy is driving but also trying to skip the ad. Luckily he stops in time to avoid hitting people. Love the premise of trying to skip a pre-roll but not the premise of almost hitting people.

 

Hyundai "Not just new: better" (2016) :30 (USA)

Hyundai "Not just new: better" (2016) :30 (USA)

New vintage records. LOL! Hyundai's not just new, but better

We should be turning our filter from “new” to “better.”. This ad runs as a pre-roll online.

 

SSYP - Smoking Shortens Your Penis (2016) case study (Poland)

SSYP - Smoking Shortens Your Penis (2016) case study (Poland)

On a popular Polish reality MTV show called Warsaw Shore, where there's booze, sex and more sex happening, the ad agency Grey decided to deliver a message to the men, and all of the viewers.

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