Alfa Romeo "Giulia" (2017) :52 (Israel)

In just under sixty seconds this ad smacks down self-driving cars and makes driving great again. (Sorry, couldn't resist.) But the contrast is brilliant. The sterile white car with the somnolent robotic voice over asking the same questions over and over again.

Meudhedet is the fastest way to see a doctor. Be healthy, stay healthy. Interesting choice of visual, using the calendar on the woman's face. The art direction helps. Without having read the copy at first I thought it might have been a domestic abuse ad, but it's pretty clear we're dealing with rashes and not bruises here.

Commercials: 
Odd NY "Division and Unity" (2017) 1:03  (USA)

As life has changed, we have become increasingly more connected and simultaneously more divided. There is an abundance of information at our fingertips. Everyone can know everything before analyzing the context. Information travels fast and quickly becomes fact.

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