Harley Davidson asks where will the road take you. In Instagram posts.

Desperate to shed its baby boomer appeal and widen its audience which is understandable, Harley Davidson has launched the millennial-centric "Where will the road take you?" campaign for it's Australia and New Zealand market. They recruited three artists to create the above murals, allowing said artists to express freedom as they saw it.

Commercials: 

The National Lottery - #PleaseNotThem / James Blunt You're Beautiful (2016) :40 (UK)

The National Lottery - #PleaseNotThem / James Blunt You're Beautiful (2016) :40 (UK)

AMV BBDO have a different tactic in enticing people to pay "stupidity tax", instead of promising how much fun you could have for the untold millions, they show you who really should not be getting those untold millions. Prevent them from winning!

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