Ever wonder where the people with all the answers get all the answers? Apparently they get it from Marcum. In this campaign Marcum views its audience as one of two people.
A man breaks the fourth wall to tell us how he really feels in this spot for Marcum, the country's largest independent public accounting and advisory company. He damn well will take all the credit for an idea the intern had and then thought about it for a weekend.
As Canada's home from artistic training and creation, Banff Centre offers immersive programs that advance artistic practice, and provides artists and thinkers with the freedom to create the unforgettable. This very much feels like an ad student campaign, no? I think it's because there's way too much copy and its detracting from the provocative images.
The Banff center is Canada's home for artistic learning and creation, located in Alberta. This is its first consumer-focused campaign since unveiling a new brand identity and strategic plan in 2016.