Pound and Grain creates multi-platform campaign for Gentle Fawn

Gentle Fawn is a Vancouver-based women's clothing company that has been around for ten years. They used to sell exclusively to distributors. Now they're selling direct-to-consumer. To mark this change, Vancouver-based digital shop Pound And Grain gave Gentle Fawn a revamp, with an improved website and e-commerce experience, not to mention a social media and content marketing plans.

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PODS - Don't Like - (2014) :30 (USA)

PODS - Don't Like - (2014) :30 (USA)

Call center workers dispense advice on moving, storage and some of life’s most ticklish problems in a clever new campaign directed by STORY’s Jeff France for PODS and The Richards Group.

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Ben Gibbs, Jan Cilliers and Celest Gilbert Launch GIRL OVERBOARD

Film and commercial VFX Supervisor Ben Gibbs, VFX Supervisor and Lead Flame Artist, Jan Cilliers and Executive Producer Celest Gilbert launch creative studio GIRL OVERBOARD.

Gibbs is best known for his collaborations on Spike Jonze films including “Her” and “Where the Wild Things Are,” as well as numerous award-winning projects for commercial directors Lance Acord, Mark Romanek, Tarsem and Ulf Johansson. The Girl Overboard team kicked off the summer by collaborating with Park Pictures on their recent campaign for Apple.

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Popchips "Anniversary" (2014) :30 (USA)

Popchips "Anniversary" (2014) :30 (USA)

The Popchips duo returns to bring more comedy and Popchips into our lives. My only critique on this spot, besides the fact the improv couple have zero chemistry, is that they didn't show the product long enough. Twenty-seven seconds of product is not enough.

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Popchips "Potatoes" (2014) :30 (USA)

Popchips "Potatoes" (2014) :30 (USA)

For its first national campaign, Popchips hired some veteran comedy writers from 30 Rock, SNL and the Office, as well as some improv actors. Something about this misses the mark. Maybe it's because it's shot on white sych.

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Samsung Galaxy Alpha "Right up our street" (2014) 1:00 (UK)

Samsung Galaxy Alpha  "Right up our street" (2014) 1:00 (UK)

Samsung and Lilly Anthem partner up in this anthemic spot that celebrates our inability to have a mobile free moment. Phone looks cool, and it's shot and cast well. It mostly makes me miss the UK grey.

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Delta Underwear "Grandma's underwear" (2014) :50 (Israel)

Delta Underwear "Grandma's underwear" (2014) :50 (Israel)

"You don't have to be a granny to enjoy comfortable underwear." This spot's cute, despite its strategy showing in the end line. The cinematography helps as does the girl who is cute and fun without seeming like a bimbo or a brainless zombie model.

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Forza Horizon 2 - Leave Your Limits! - (2014)

Forza Horizon 2 - Leave Your Limits! - (2014)

The opening scene of this ad looks so much like the old electric slot track games you can practically smell that heated up plastic and metal. Remember that smell?

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#Gamergate - Insulting consumers shrinks the market

Something has been brewing on twitter for over three weeks now, that game console makers such as Microsoft, Sony, and Nintendo, should be keeping an eye on, as well as game publishers such as Activision, Electronic Arts, and Ubisoft. By extension, you ad agency folks working on these brands should sit up straight, put that pumpkin latte or stanky IPA down for a moment, and take some notes. It's gonna get messy.

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Disney Infinity 2.0 Marvel Super Heroes - An Incredible Arrival / Hulk Hologram opens Tower Bridge

Disney Infinity 2.0 Marvel Super Heroes - An Incredible Arrival / Hulk Hologram opens Tower Bridge

To announce that Disney Infinity 2.0: Marvel Super Heroes arrive today Friday 19th September on PS4, PS3, Xbox One, Xbox 360 & Wii U, London got to watch the super heroes take over the city.

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