Kona wants you to look at life differently.

Kona's Hawaiian voice is taking you to task for being such a hard working no fun stick in the mud. Start kicking back Hawaii style.

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Kona Brewing Co. "Sad Hour" (2014) :30 (USA)

Kona Brewing Co. "Sad Hour" (2014) :30 (USA)

Why only one hour for happy hour? Why don't we have one sad hour and twenty-three hours of happy and one sad hour? I'm glad they got in the "we all got to work," line because this was starting to feel a little too stereotypical of Hawaiian culture.

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Kona Brewing Co. "Singletasking" (2014) :30 (USA)

Kona Brewing Co. "Singletasking" (2014) :30 (USA)

Two quirky character extolling the virtues of kicking back and chilling over some adult beverages? No, it's not Bartles and Jaymes.

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Ep Plus Neuro "Phone" (2014) 1:00 (Malaysia)

Ep Plus Neuro "Phone" (2014) 1:00 (Malaysia)

Alzheimer's awareness is extremely low in Malaysia. This ad helps create awareness by showing the progression from simple absentmindedness to something much worse. Very effective use social behavior, too. Starting on taking a photo of the parking spot is perfect.

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TEDx Short Film - The Glass Era (2014) 1:00 (Canada)

TEDx Short Film - The Glass Era  (2014) 1:00 (Canada)

In the future, TED talks had no chance to monetize important information by selling tickets to hear people who don't get paid to provide such information. Why? Because of Glassholes. Get it? People who wear Google glass? They even mock hipsters here, too.

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TEDx Short Film - The Vine Effect (2014) 1:22 (Canada)

TEDx Short Film - The Vine Effect (2014) 1:22 (Canada)

Unlike the Vine Society and Generation Twitter where everyone is dumbed down for expediency, TEDx prefer a longer format to communicate a larger idea, and with good reason.

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GunFree SA "If your stolen gun was there, so were you" (2014) :50) (South Africa)

GunFree SA "If your stolen gun was there, so were you" (2014) :50) (South Africa)

Simple yet powerful message. If your stolen handgun is used in an offense, it's the same as your committing the offense.

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Web 3.0 - Steal it, then sell it.

Longtime readers of Adland know my stance on the dilution of worth when it comes to our collective output, in the form of photographs, written word, code and illustrations. I've long argued that the erosion of respect of the copyright the "big bad guys" such as the ever called upon boogie-man, the Music Corporation, or Hollywood Film company has on their work, will only keep eroding the respect people have for our work, us creative individuals who take photographs, write stories, paint, code apps or create anything at all.

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Claro - Extra Minutes - (2014) 1:45 (Costa Rica)

Claro - Extra Minutes - (2014) 1:45 (Costa Rica)

Ogilvy Costa Rica has Claro pre-pay as their client, and realized that wooing the notoriously unloyal pre-pay cell customers to a specific brand was going to be a tough call. Especially to a new brand in Costa Rica.

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Body Shop - Unnatural Beauty - Be more than beautiful - (2014) :80 (Malaysia)

Body Shop - Unnatural Beauty  - Be more than beautiful - (2014) :80 (Malaysia)

Seen Speak up and Good Girl?

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