Gatorade "Sweat it to get it," (2014) 1:00 (USA)

Gatorade "Sweat it to get it," (2014) 1:00 (USA)

This new funny spot from Gatorade references sweat, but thankfully doesn't show it. Unfortunately, in an attempt to be funny, Gatorade has put its alpha male jock hat on and is now acting like a prick.

"Gatorade? You didn't earn that."

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Pinterest "Say Hello to messages" (2014) 2:20 (USA)

Pinterest "Say Hello to messages" (2014) 2:20 (USA)

To celebrate Pinterest's new messaging format, this anthemic round-the-world spot shows off the benefits of sharing ideas as opposed to just pinning stuff.

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Russian Social media site Odnoklassniki rebrands as OK

Odnoklassniki is Russia's second largest social media site. It's full of user generated content, mostly photos and videos. To rebrand itself as a more modern and exciting site, Odnoklassniki is rebranding itself starting with the domain. It is now called Ok.Ru, and it has a whole new look to go along with the name. To celebrate the change, designer Karim Rashid created three unique visual themes for the OK home page.

When you go to the landing page, you are greeted with one of three themes. The background designs are fluid, and move amoeba-like.

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Gavin McInnes fired for having an dissenting opinion

Adweek reported yesterday that Gavin McInnes was forced to take an indefinite leave of absence from his CCO role at New York shop, Rooster, following an essay written on Thought Catalog called "Transphobia is Perfectly Normal." Lovely bit of linkbait wouldn't you say? I wonder how many people actually read it.

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Alaska Airlines "Wisdom Wars" (2014) :30 (USA)

Alaska Airlines "Wisdom Wars" (2014) :30 (USA)

Seattle Quarterback Russell Wilson tries to one up a pilot with pithy inspirational sayings in this Alaskan Airlines spot.

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Kenco "Coffee vs Gangs" / Tattoos (2014) :90 (UK)

Kenco "Coffee vs Gangs" / Tattoos (2014) :90 (UK)

Johnny Hardstaff at RSA film directed this Kenco ad for JWT London. In it a young man is faced with a choice, join the gangs or farm coffee?

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AdDetector detects "native advertising" weeding real articles from paid ones.

Fed up with native advertising polluting your newspapers, The New York Times, Forbes, The Atlantic, your buzzfeed list-joy, and even your Deadspin articles? Download the Chrome Extension that can point out the Deadspin link is a State Farm job, and brandish bright red banners on all paid articles online, leaving you to pursuing only the articles that are not (listed as) sponsored.

Adland: 
 

ASA clears "masturbator" Paddy Power ad

Un-banned ad of the week, this ad depicting Nick Clegg and Nigel Farage caught in the middle of... eh.. debating, and coupled with with the headline "WHO'S THE BEST MASS DEBATER? CLEGG 6/4 FARAGE 1/2 ..." seems to suggest that they're actually masturbating. Two people complained!

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Arta Tequila "Big Dreams / Small Canvases" (2014) 2:26 (USA)

Arta Tequila "Big Dreams / Small Canvases" (2014) 2:26 (USA)

Here is the latest documentary series, sponsored by for Arta Tequila. It features the work of Colorado-based Joseph Martinez, who creates tiny works of art inside

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Reebok "Forever" (2014) :48 (Sweden)

Reebok "Forever" (2014)  :48 (Sweden)

How far are you willing to go to promote a brand show your passion? Are you willing to tattoo a Reebok logo on yourself?

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