Web 3.0 - Steal it, then sell it.

Longtime readers of Adland know my stance on the dilution of worth when it comes to our collective output, in the form of photographs, written word, code and illustrations. I've long argued that the erosion of respect of the copyright the "big bad guys" such as the ever called upon boogie-man, the Music Corporation, or Hollywood Film company has on their work, will only keep eroding the respect people have for our work, us creative individuals who take photographs, write stories, paint, code apps or create anything at all.

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Claro - Extra Minutes - (2014) 1:45 (Costa Rica)

Claro - Extra Minutes - (2014) 1:45 (Costa Rica)

Ogilvy Costa Rica has Claro pre-pay as their client, and realized that wooing the notoriously unloyal pre-pay cell customers to a specific brand was going to be a tough call. Especially to a new brand in Costa Rica.

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Body Shop - Unnatural Beauty - Be more than beautiful - (2014) :80 (Malaysia)

Body Shop - Unnatural Beauty  - Be more than beautiful - (2014) :80 (Malaysia)

Seen Speak up and Good Girl?

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State.com - You are what you share - (2014) :90 (USA)

State.com - You are what you share - (2014) :90 (USA)

Nobody cares about your tree photos. Your nail art. Your puppies. Your babies. Your hashtags. Your breakfast, lunch and dinner. Who has time to read all of this? Who cares?

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DOGE SL - "Many financial, plz buy" Stockholm Subway sells with Doge

Wow. Such escalator. Very subway. Much meme-riding. Many fails.

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Body Shop - Good Girl - Be more than beautiful - (2014) (Malaysia)

Body Shop - Good Girl - Be more than beautiful - (2014) (Malaysia)

The campaign that began with Speak up continues with "Good Girl", finishes with

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Body Shop - Speak Up - Be more than beautiful - (2014) 1:19 (Malaysia)

Body Shop - Speak Up - Be more than beautiful - (2014) 1:19 (Malaysia)

The Body Shop and Grey Kuala Lumpur just channeled Anita Roddrick's ghost, sized up Dove's "real beauty" campaign and challenged it with "Be More Than Beautiful".

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Breastfeeding - You wouldn't do it in a toilet stall - spec ad

Johnathan Wenske and Kris Haro are studying advertising at the University of North Texas, and they created this SPEC campaign to support bill HB1706 in the Texas legislature, a bill that would prevent harassment of breastfeeding mothers and discrimination when they choose to nurse their child in public. Apparently this is a problem in Texas?

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Facebook. A name so nice they monetize your content twice.

As if it weren't enough Facebook cashes in on all your status updates and kitten pictures with its shitty ads, now they're making brands, bands, artists and content creators pay for their reach. Facebook's ad business rakes in 2.3 billion in the fourth quarter of last year. Call it hubris, call it the usual Silicon Valley arrogance, but people are starting to wise up. And by "People," I mean both ad agencies, and artists.

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Becel Ride for Heart "Heartbike" - (2014) 1:16 (Canada)

Becel Ride for Heart "Heartbike" - (2014) 1:16 (Canada)

To announce the upcoming "ride for heart" health ride, Becel took apart a wheelchair and built a functioning bike out of it. The message: From hospital to health. The product connection: Becel lowers your cholesterol, and exercise helps too.

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