UGG Treadlite "A lighter way to go" (2015) 1:00 (USA)

UGG Treadlite "A lighter way to go" (2015) 1:00 (USA)

Oh floaty shoes. Where do you go on your journey? And why do you only come down to earth when you have to go to work? Is it because your freedom is lost? Is it because even the lightest shoes can't float when shackled to their corporate desks? Yes. Yes it is.

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Bastille 1789 "A strange adventure" (2015) 1:00 (USA)

Bastille 1789 "A strange adventure" (2015) 1:00 (USA)

Bastille 1789 is a French whisky.

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McDonald's "Spicy Chicken" (2015) :30 (France)

McDonald's "Spicy Chicken" (2015) :30 (France)

McDonald's Spicy Chicken sandwich is really spicy.

Audience: HOW SPICY IS IT?

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Gold Bond "Hands" (2015) :30 (USA)

Gold Bond "Hands" (2015) :30 (USA)

Give your hands a hand with Gold Bond. This spot features a montage of hands doing things.

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Gold Bond "Dance" (2015) :30 (USA)

Gold Bond "Dance" (2015) :30 (USA)

Gold Bond can help rough, beat up feet. Even feet from ballet dancers. And let me tell you-- ballet dancers have some seriously gnarly feet.

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BMW "Glance Back" (2015) :30 (The Netherlands)

BMW "Glance Back" (2015) :30 (The Netherlands)

When was the last time you glanced back at your own car? With that whiff of snobby arrogance and then shake my head, reveling in my own pomposity? Never. Probably because I don't own a BMW. Is that what BMW owners turn in to?

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Dove #SpeakBeautiful is the ugliest form of patronising femvertising

I recently read an article that talked about how feminists should embrace the fact that brands are co-opting it in order to, well, sell stuff.

And broadly I agreed.

I’m a feminist and I also work in advertising, so it’s probably unsurprising that I’d be open to brands getting feminism onto more people’s radars, and hopefully recruiting a few more feminists, for the trade off of letting them sell some stuff in return.

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GEICO - Family Unskippable - (2015) :30 (USA)

GEICO - Family Unskippable -  (2015) :30 (USA)

To avoid having their message lost in the pre-roll "skip ad" dance we all do, Geico not only put their ads punchline in the first five seconds... They also made the ad "unskippable". As soon as mom has delivered her line, the whole family freezes...

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GEICO - High Five Unskippable - (2015) :15 (USA)

GEICO - High Five Unskippable - (2015) :15 (USA)

Geico's creative solution to the 95% skipped pre-roll ads is to make ads that are unskippable, because the first 5 seconds are the payoff of the ad. In this the payoff is "savings!" and a jump up high five that leaves the men hanging ... One even drops his hot dog.

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Ikea - Beds Made for reality - (2015) :30 (Sweden)

Ikea - Beds Made for reality - (2015) :30 (Sweden)

In this ad, the robotic testing of beds is shown while the super explains "We test all our beds"... and then another super: "because we know what everyday demands", and the hangar doors open to reveal the ultimate bed testers. KIDS! LOTS OF KIDS!

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