Adidas "Y-3 Spring/Summer 2017 (2017) 2:29 (USA)

A retina scanning drone in the sky. Marching armies of models dressed all in black. Thick tension and distemper, perhaps a reflection of the modern world itself. A post apocalyptic grey sci-fi white reminiscent of THX-138, or Apple's 1984 for that matter.

"You can't fight fire with fire," or so the adage goes. Well GE proved otherwise. After challenging their engineers, and scientists,they proved you can fight fire with fire. In this case, with the sound of fire. That's right.