Humanis - “Lueurs d’espoir / Stories of Hope (2015) 1:20 (France)

Humanis - “Lueurs d’espoir / Stories of Hope (2015) 1:20 (France)

Since the subtitles are small, I'll tell you what this case study is showing you. Humanis, major French healthcare group in France, supports the association Gêniris in 2015 to commit to fighting rare eye diseases.

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Samsung "eMotion project" (2015) 3:18 (Italy)

Samsung "eMotion project" (2015) 3:18 (Italy)

It's difficult for children who have to spend a long time in hospitals, trapped inside four walls and receiving medication without any sort of respite or diversion. Thanks to Samsung, that has the potential to change.

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McDonald's Paris makes pictograms

McDonald's is running some emoticon-centric pictograms on bus shelters, billboards and in train stations around Paris, in addition to selling some merch at Colette. I'd buy a t-shirt if I were there..

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VW Leasing "Cat Video" (20150 1:00 (Germany)

VW Leasing "Cat Video" (20150 1:00 (Germany)

You don't have to be a cat to get on the internet. You don't have own a VW to ride one. You also don't apparently need any sort of concept that ties Cats and VW's together beyond, Cats! VW's! Internet! Internet songs!

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If "grow up Harriet" becomes a meme, blame Protein World

Social media in general and Twitter in particular has become increasingly difficult for brands to find the right tone of voice to use in.

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Matilda the Musical - When I Grow Up - (2015) :30 (USA)

Matilda the Musical - When I Grow Up - (2015) :30 (USA)

The cast of “Matilda the Musical” take their act out of the theater and onto the streets in an exuberant performance of “When I Grow Up.” The results are “pure joy,” “pure genius.”

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Revlon - Noir - (2015) :90 (Australia)

Revlon - Noir - (2015) :90 (Australia)

Why would you even go out when you can seductively prance around in your la Perla underwear trying on different shades of lipstick all night? Revlon just put the sexy in lipstick.

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Adland Live from D&AD Judging Week

The walk into the Old Truman Brewery is deceptive. You enter up some stairs, following the neon yellow flags fluttering in an uncomfortable English breeze and before you know it an army of signs, loud and confident in their protestations, surrounds you.

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Hefty Cups - Worth it / Party Hard mom - (2015) :30 (USA)

Hefty Cups - Worth it / Party Hard mom - (2015) :30 (USA)

"Today the struggle is real, but I'm just like: Worth it" - oh these party hard suburban moms are not to be messed with.

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Hefty Cups - Turnt / Party Hard Mom - (2015) :30 (USA)

Hefty Cups - Turnt / Party Hard Mom - (2015) :30 (USA)

Suburban mom number two has a vocabulary as twisted as "Hashtag #Blessed" mom does, as she describes this cray party last night where "the bottles were popping and the iceloot was on fle

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