In the Cannes Lions promo and activation shortlist the judging rules are simple: they're judged on 20% strategy; 30% idea; 20% execution; and 30% impact & results. The rules regarding scam ads are also simple, spec ads are not allowed.
72andSunny and Seventh Generation got SNL alum (and Bridesmaids, etc) Maya Rudolph to sing about her vagina. And also about tampons. And not having chemical tampons. In her vagina. Because chemical vaginas are a no-no.
Heineken Light is an award winning beer that has it all. They are looking for a spokesman who has it all. Chase Lovage, who has whitened his teeth to the point of gleaming, is not that guy. Not at all.
Karl LaMorte is a guy whose only ever played villains. An award winning beer that has it all, deserves a spokesman who has it all. Karl LaMorte is not that guy. It's been a minute since I've seen a self-referential ad.
Making use of the trending hashtag #SoOneTimeMyDad, for this Sunday's Father's Day holiday in the U.S., natural and organic meats company Applegate posted this...joke: "#SoOneTimeMyDad ate 12 hot dogs in one sitting. The judge was pissed."
McDonald's is official partner of the UEFA Euro 2016 and it wanted to extended a welcome hand to the European fans who will descend on France this summer. Under their tagline Come As You Are, BETC Paris and McDonald’s celebrates all fans, regardless of the teams they support.