Gunderson Health System "Dog" (2015) :30 (USA)

Gunderson Health System "Dog" (2015) :30 (USA)

For this spot for Gunderson Health System, to show that they're different from other hospitals and give health care with emphasis on the word "care," the starring role is the dog. And it's a real therapy dog, too.

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Red Cross Hungary "Like for Life" (2015) 1:00 (Hungary)

Red Cross Hungary "Like for Life" (2015) 1:00 (Hungary)

Here's what I could call a smart fucking idea. Using instagram as the media, umbrella set out to show people that saving a life is easier as you think.

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Paso Robles Zinfandel Festival "Paso wine man" (2015) 1:30 (USA)

Paso Robles Zinfandel Festival "Paso wine man" (2015) 1:30 (USA)

Both Italy and Croatia have grapes that genetically identical to Zinfandel.

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UGG Treadlite "A lighter way to go" (2015) 1:00 (USA)

UGG Treadlite "A lighter way to go" (2015) 1:00 (USA)

Oh floaty shoes. Where do you go on your journey? And why do you only come down to earth when you have to go to work? Is it because your freedom is lost? Is it because even the lightest shoes can't float when shackled to their corporate desks? Yes. Yes it is.

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Bastille 1789 "A strange adventure" (2015) 1:00 (USA)

Bastille 1789 "A strange adventure" (2015) 1:00 (USA)

Bastille 1789 is a French whisky.

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McDonald's "Spicy Chicken" (2015) :30 (France)

McDonald's "Spicy Chicken" (2015) :30 (France)

McDonald's Spicy Chicken sandwich is really spicy.

Audience: HOW SPICY IS IT?

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Gold Bond "Hands" (2015) :30 (USA)

Gold Bond "Hands" (2015) :30 (USA)

Give your hands a hand with Gold Bond. This spot features a montage of hands doing things.

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Gold Bond "Dance" (2015) :30 (USA)

Gold Bond "Dance" (2015) :30 (USA)

Gold Bond can help rough, beat up feet. Even feet from ballet dancers. And let me tell you-- ballet dancers have some seriously gnarly feet.

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BMW "Glance Back" (2015) :30 (The Netherlands)

BMW "Glance Back" (2015) :30 (The Netherlands)

When was the last time you glanced back at your own car? With that whiff of snobby arrogance and then shake my head, reveling in my own pomposity? Never. Probably because I don't own a BMW. Is that what BMW owners turn in to?

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Dove #SpeakBeautiful is the ugliest form of patronising femvertising

I recently read an article that talked about how feminists should embrace the fact that brands are co-opting it in order to, well, sell stuff.

And broadly I agreed.

I’m a feminist and I also work in advertising, so it’s probably unsurprising that I’d be open to brands getting feminism onto more people’s radars, and hopefully recruiting a few more feminists, for the trade off of letting them sell some stuff in return.

Adland: 

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