Nike - This is us (2017) :60 (Turkey)

The execution of visual contradictions in the opening edits of this ad amuses me, but it looses steam half way through. The "pretty girl" ruins a photo with her boxer-guard, and the "fragile hands" baker is powdering to lift weights.

Nike - What are girls made of? (2017) 2:00 (Russia)

Created by W+K Amsterdam, these three integrated local campaigns were produced simultaneously under one key global objective - encouraging women and girls to leap over life’s obstacles and get active, regardless of societal, physical or cultural barriers.

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