Dr Charles' Lucky Iron Fish isn't as fishy as you might think.

Every year in Cannes something wins a Grand Prix, and every year immediately after, this grand prix is called into question. It's simply not Cannes Lions without a little controversy, and this year the dubious honor fell to the Lucky Iron Fish idea, from Geometry Global's Dubai office.

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The Best of Cannes Self Promotion - Part Deux

On Sunday, as the Cannes Festival boozed and yachted itself into life, I wrote in my article on Self Promotion that 'I'm hoping for a few more clever ideas over the next few days.'

Since then, we reviewed two new pieces: Cash For Gold Lions, and The Cannescellation.

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One Direction Perfume - Between us - (2015) :90 (UK)

One Direction Perfume - Between us - (2015) :90 (UK)

Good golly, here's 90 seconds of camp dorky jokes acted out by the One Direction crew as they collect ingredients for their perfume.

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Frauenzentrale Zürich - Women should not be worth less - (2015) #Glasslion shortlist

Frauenzentrale Zürich - Women should not be worth less - (2015) #Glasslion shortlist

Yes, I know that puns are bad, but clever wordplay is fun and the use of male/female endings in German in this idea is quite cute.

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Prague Pride - LGBT Avatars - (2015) case film (Czech Republic)

Prague Pride - LGBT Avatars - (2015) case film (Czech Republic)

Prague Pride developed a social network enabling people from countries where homosexuality is illegal/discriminated against to take part via another attendee. Content was encrypted to protect the user.

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Observator - RGB News / Give blood - (2015) case film (Romania)

Observator - RGB News / Give blood - (2015) case film (Romania)

Romania has the lowest blood donation rate in Europe. In order to increase awareness of the issue, prime time news program Observator ran impactful reports with the red color of the RGB color mix removed.

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Unilever Lifebouy - Handle on Hygiene (2015) case film (UAE)

Unilever Lifebouy - Handle on Hygiene (2015) case film (UAE)

Oh hello, what a clever "I wish I had thought of that" idea! We all know that handles many people touch contain germs, and research has shown that super market trolleys can spread all sorts of ick, from salmonella to e.coli.

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WWF Extinct - using youtube searches to alert people. (2015) case film

WWF Extinct - using youtube searches to alert people. (2015) case film

The problem of extinction is growing quicker than ever. But how could this issue be highlighted?

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Tesco promote "Smokey Bacon" flavoured Pringles as Ramadan snack

A Tesco store in London managed to make this error when promoting midnight snacks for Ramadan - a store stocker who placed the Pringles with the "Ramadan Mubarak" (Ramadan is blessed) point of sale material stacked the different flavours available so that the "Smokey Bacon" was positioned at the top. Silly grocery stacker, that's where the parsley flavoured chips go!

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Lucky Iron Fish - (2015) case study (UAE)

Lucky Iron Fish - (2015) case study (UAE)

In a bid to tackle iron deficiency in Cambodia, it was discovered that cooking with a block of iron can help increase iron intake.

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