Linus Karlsson co-found THE STORE in NYC, featuring Tom Dixon May 14

Linus Karlsson, Brian DiLorenzo, Tara DeVeaux and Brad Blondes, Partners of MING Utility and Entertainment Group, announce the grand opening of THE STORE, a design and retail destination located at 25 Peck Slip in lower Manhattan.

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Information Resistance "Victory Day: Grandfather" (2015) 1:15 (Ukraine)

Information Resistance "Victory Day: Grandfather" (2015) 1:15 (Ukraine)

Information Resistance The National Guard of Ukraine and informational support of the Ministry of Information Policy all lent their support to this campaign for Victory Day in w

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adidas '#runmore" (2015) 1:15 (Canada)

adidas '#runmore" (2015) 1:15 (Canada)

Set to a dreamy, inspiring VO, this spot for adidas moves away from thematic style and gets personal. The woman runs sometimes because she wants to, and sometimes she doesn't want to run at all, but still runs. It's a part of her.

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Coca Cola - Case Crystal Go - (2015) :30 (Brazil)

Coca Cola - Case Crystal Go - (2015) :30 (Brazil)

Showing the ingenious bottle cap by always following the bottle.

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McCann Romania wants your enemies.

There you are, sitting at your agency, hating your creative director for being an arrogant dick who kills work in favor of his own shit.

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Monocole "The woman who chose too much" (2015) 2:00 (Portugal)

Monocole "The woman who chose too much" (2015) 2:00 (Portugal)

Monocle Magazine chose Portugal to host its Quality of Life conference. To honor the fact they were chosen, FCB came up with a character who can never choose anything in this mockumentary.

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Helsinki Region transport wants us to start biking

To celebrate bike week, my favorite Finnish agency, Agency 358 made these tasty looking posters. Fun stuff. And ironic, too. If everyone started biking, Helsinki Region Transport would have a lot of empty seats on its trains and buses.

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NOS Energy - ​With This NOS I Will (2015) :30 (USA)

NOS Energy - ​With This NOS I Will (2015) :30 (USA)

In a empty hangar room we get treated to a bit of visual high energy mixing. It's a bit like the movie "Jumper" meets a glitchy digital satellite feed.

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Wyndham Hotel Group - Wyndham Rewards Wyzard - Crystal Ball :30 (USA)

Wyndham Hotel Group - Wyndham Rewards Wyzard - Crystal Ball :30 (USA)

Some of the most memorable campaigns throughout history have been character advertising. Who can forget the suave Milk Tray Man, the sexual frisson of the Gold Blend Couple, the synthetic warble of the Cadbury’s Smash Aliens, or a campaign so impactful that the most famous book in advertising is named after it: Mr Whipple and his constant refrain, “Please don’t squeeze the Charmin."

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Wyndham Hotel Group - Wyndham Rewards Wyzard - Honeymoon :30 (USA)

Wyndham Hotel Group - Wyndham Rewards Wyzard - Honeymoon :30 (USA)

That first establishing shot lasts for under two seconds. Because when you've only got half a minute to tell a story, you have to be quick.

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