Björn Borg air-drops his underwear all over the world.

As part of a new online campaign entitled The Drop famed-tennis-Icon-turned-fashion-maven Björn Borg wants to sexify the planet with his underwear line.

Upon going to The Drop, you are greeted with an intro (which didn't work for me in any of my browsers) and this phrase: ”BJÖRN BORG SAYS JA! TO WEAPONS OF MASS SEDUCTION”.

After I read that sentence I pictured Björn Borg and Kenneth Cole fist bumping.

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Coca-Cola "Roll Out Happiness" (2013) 1:45 (Netherlands)

Coca-Cola "Roll Out Happiness" (2013) 1:45 (Netherlands)

Once again Coke enlivens us and makes us happy thanks to carbonated sugar and green space. Is it me or has this campaign now reached the level of diminishing returns?

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Production Services Specialist Seasun Productions Opens U.S. Office in Los Angeles

Barcelona-based company provides efficient, all-inclusive live action packages for film, television and commercials productions anywhere around the globe.

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Rock Paper Scissors Bolsters New York Crew with Mikkel EG Nielsen

Rock Paper Scissors has added editor Mikkel EG to its New York staff. A prolific presence in the feature film, TV, short film, music video and commercial worlds, he brings nearly two decades of experience to the studio.

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Ad Chat: Jane Goldman: Creative Director/Copywriter | Strategist

Today we're turning the spotlight on one of our own contributors. Adgrunts, meet Jane Goldman. She's a Boston-based Creative Director/Copywriter who thanks to a current freeelance gig is now adding content strategist to her disciplines. See, kids? Some people are able to wear more than one hat and wear it well.

db: What project are you most proud of?

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Ad Chat: Jonah Otieno - Executive Creative Director 5ive Ltd Nairobi

Adgrunts, meet Jonah Otieno, here's he is towering at least a head over everyone else in this Cannes Creative Leaders Programme interview back in 2010. He's the Executive Creative Director and founder of 5ive Ltd, witch offices in Nairobi, Kenya & Dar es Salaam, Tanzania.

db: You've worked in South Africa, Tanzania, and now you've founded an agency in Kenya - you seem to move about a lot, like so many creatives, where else have you been?

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MPC Partners with Uncle Lefty for East Coast Representation

MPC is pleased to announce the addition of top independent repping company Uncle Lefty for East Coast representation.

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Whitehouse Post Chicago Welcomes Editor David Cea

 

Realtor in Sweden uses creative approach to sell prefab homes

ROI real estate in Sigtuna, a ridiculously quaint town outside of Stockholm, have an interesting way of selling prefab homes. Their headline is: Broken dream for sale, only 5.5m SEK (ca 633,600 Euro or 857,100 USD). Broken dreams? Hmm... When you look at the opening photograph, a woman is holding a crying baby, while another, blonder, woman is driving off in a red ferrari and waving.
The realtor touches on the subject in the description:

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NY Attorney General Eric Schneiderman fines businesses for fake reviews

After a year long undercover investigation, Attorney General Eric Schneiderman came down hard on companies who participated in the act of soliciting fake positive reviews on sites like Yelp, Google Local, Citysearch and more.

"Astroturfing," is the act of soliciting someone to write fake reviews for cash. All in told 19 companies were found guilty of the practice and ordered to pay 350,000 in total fines. One company alone owed nearly 100,000 of that fine.

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