Helsinki Region transport wants us to start biking

To celebrate bike week, my favorite Finnish agency, Agency 358 made these tasty looking posters. Fun stuff. And ironic, too. If everyone started biking, Helsinki Region Transport would have a lot of empty seats on its trains and buses.

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NOS Energy - ​With This NOS I Will (2015) :30 (USA)

NOS Energy - ​With This NOS I Will (2015) :30 (USA)

In a empty hangar room we get treated to a bit of visual high energy mixing. It's a bit like the movie "Jumper" meets a glitchy digital satellite feed.

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Wyndham Hotel Group - Wyndham Rewards Wyzard - Crystal Ball :30 (USA)

Wyndham Hotel Group - Wyndham Rewards Wyzard - Crystal Ball :30 (USA)

Some of the most memorable campaigns throughout history have been character advertising. Who can forget the suave Milk Tray Man, the sexual frisson of the Gold Blend Couple, the synthetic warble of the Cadbury’s Smash Aliens, or a campaign so impactful that the most famous book in advertising is named after it: Mr Whipple and his constant refrain, “Please don’t squeeze the Charmin."

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Wyndham Hotel Group - Wyndham Rewards Wyzard - Honeymoon :30 (USA)

Wyndham Hotel Group - Wyndham Rewards Wyzard - Honeymoon :30 (USA)

That first establishing shot lasts for under two seconds. Because when you've only got half a minute to tell a story, you have to be quick.

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Wyndham Hotel Group - Wyndham Rewards Wyzard - Family :30 (USA)

Wyndham Hotel Group - Wyndham Rewards Wyzard - Family :30 (USA)

A refreshing twist on the American justice system, this time with a happy ending, hunky torsos and a pun that only a copywriter could ever come up with.

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Jeep Renegade - Renegades - (2015) :60 (USA)

Jeep Renegade - Renegades - (2015) :60 (USA)

Accomplice Media directing team Sherpas Cinema collaborated with The Richards Group and Jeep on a new campaign launching the 2015 Jeep Renegade across North America.

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Carlsberg "For fans" (2015) 1:15 (Denmark)

Carlsberg "For fans" (2015) 1:15 (Denmark)

What are we fighting for? What keeps us passionate? What are our goals? This spot gets deep for Denmark fans of football. Nicely shot and edited.

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Paid Attention

Image of Paid Attention: Innovative Advertising for a Digital World

Paid Attention by Faris Yakob

I've followed @faris for a while on Twitter. I've live-streamed a few of his presentations. I've always found myself nodding in agreement with him on many of the points he makes. And in "Paid Attention", there was just more of that. I didn't necessarily find it groundbreaking information, but that is A) because I've heard some of it already, and B) working in digital I've experienced a lot first hand myself. Perhaps to me it isn't "innovative" advertising, because I'm pushing the same agenda. For those who haven't been following along or are questioning their current direction, they will find it enlightening for sure.

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Volvo "Feeling Good" (2015) 4:00 (Sweden)

Volvo "Feeling Good" (2015) 4:00 (Sweden)

Swedish artist/producer Avicii and Volvo Cars have got together to rework the classic song Feeling Good. Fun video, great song with vocals by Audra Mae.

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Spotify throws casual sexism into Mother's Day tweet, gets schooled.

"Ahead of #Mothersday, how would you explain Spotify to your mom?" Was the question posted in the now deleted Spotify tweet.

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