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How Gawker turned news into a four letter word

For those new to the Gawker saga and struggling to keep up (and I certainly am), we've decided to put together a "Best Of" of the Gawker scandals over the years.

Adland: 
 

MilkPep "Built with chocolate milk" (2016) :30 (USA)

MilkPep "Built with chocolate milk" (2016) :30 (USA)

Winners are built with chocolate milk. Including USA Team Swimming competitors like Jessica Hardy and Tyler Clary. This spot features the two of them waxing philosophic about training, winning, and what it takes to be a world-class athlete.

 

Isaiah Seret Joins Biscuit Filmworks

Director Isaiah Seret is joining the commercial roster at Biscuit Filmworks. He is a sought after director known for creating singular worlds with emotional storytelling, strong characters and a very cinematic visual presentation.

Adland: 
 

Blue Moon "Brewer" (2016) :30 (USA)

Blue Moon "Brewer" (2016) :30 (USA)

Bewmaster Keith Villa explains the inspiration behind his new take on the Belgian Witt beer. He's added Valencia orange peel and coriander to the mix. The use of kirigami which is a type of origami makes this spot look very imaginative.

 

This agency created a brand identity based on the sticky note

Creating a compelling new identity - the logo, typography, colour palate, visual style, signifying images - it's hard stuff. How do you stand out in a market where everyone is trying to stand out?

Adland: 
 

Jury awards Hulk Hogan 115 million in Gawker trial

A jury determined the right to privacy, specifically Terry Bollea's privacy, had been breached, turning in a verdict against Gawker worth 115 million dollars. Bollea, who everyone knows better as Hulk Hog

Adland: 
 

iPhone "Timer" (2016) 1:00 (USA)

iPhone "Timer" (2016) 1:00 (USA)

Cookie Monster's makin' cookies with the help of Siri and I dare you not to be charmed by it.

 

Hostamania - Web Hosting powered by Hulk Hogan - Wrecking Ball (2013)

Hostamania - Web Hosting powered by Hulk Hogan - Wrecking Ball (2013)

Due to the current Hulk Hogan vs Gawker trial, old ad efforts like this one from 2013 have been dredged up again.

 

Mellon Educate "What The F**K Have You Done" (2016) 3:00 (UK)

Mellon Educate "What The F**K Have You Done" (2016) 3:00 (UK)

International volunteer based Mellon Educate has taken a bold approach to their advertising, creating a campaign called What The Fuck Have You Done.

 

Helsinki Region transport want you to go west!

Helsinki metro's western extension is going to open in August of this year. Helsinki Region Transport wanted to send a ’save the date’ message. So they created a campaign that is visually centered around the M symbol in orange, which is the color of Helsinki Metro. Simple, and to the point.

Commercials: 

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