Muscle Milk "Anthem" (2016) :30 (USA)

Muscle Milk "Anthem" (2016) :30 (USA)

There are patterns everywhere you look. Like the ocean tides. The sun rising and setting. The wind from the west. Or in an anthem spot featuring athletes from all walks of life, with a rousing voice over.

 

Ad Chat: Meet Josh Hurley & Andy Kohman who sold fitness fans beer during the Super Bowl

Over at FCB Chicago there's a creative team who is working on stepping up the Michelob ULTRA brand, so they returned to the Super Bowl this year with a fresh execution on their low-calorie beer sell.

Adland: 
 

Bonds - The Boys Temperature Digital Billboard (2016) Australia

Bonds - The Boys Temperature Digital Billboard (2016) Australia

The boys are back in this funny case study aptly named "The answer, my friend, is blowing in the wind". The boys are of course Rob & Dennis whom you can also follow on twitter at @RobandDennis.

 

Clean Space "Light The Way" (2016) :50 (UK)

Clean Space "Light The Way" (2016) :50 (UK)

Air pollution is a big global threat to our health. Clean Space is an app that lets you know where the most polluted areas are so you can take the cleanest route? Neat idea.

 

Maytag "#SelfieSunday" (2016) :15 (USA)

Maytag "#SelfieSunday" (2016) :15 (USA)

Strike a pose with your appliance using #MaytagSelfieSweeps and you could win a Maytag® appliance, or have the Maytag Man dropped into your photo. Post a selfie and you could win an appliance? Not bad return on the user generated content investment.

 

Chevrolet "#FuelYourHustle" (2016) 2:00 (USA)

Chevrolet "#FuelYourHustle" (2016) 2:00 (USA)

What is the difference between being successful and unsuccessful? Prince Ea knows. It's one word: hustle. We don't just work for someone else. We work for ourselves. Our lives are a DIY project. And everyone is self-made. And this is all a very empowering spoken word piece.

 

San Diego Zoo wants you to help save the northern white rhino

Last year, the San Diego Zoo's northern white rhino died, leaving just three left on the planet.

Commercials: 
 

Lucky Post Welcomes Editor Travis Aitken

 

Canal + "Dads" (2016) 1:50 (France)

Canal + "Dads" (2016) 1:50 (France)

To be a father to your kids is to be very important. But none of these fathers would know that. Because this is one giant piss take on the Dadvertising spot. Canal + isn't enabling great father behavior. On the contrary.

 

Toyota "Buster Posey: Prius" (2016) :30 (USA)

Toyota "Buster Posey: Prius" (2016) :30 (USA)

San Francisco Giants' catcher Buster Posey stars in this Star Trek pastiche. The headlights are part of a redesign for the Prius. Okay. Still not sure why there's a Star Trek theme to this ad, though.

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