Mountain Dew explains its philosophy.

"To get to easy you have to go through hard." Fair enough.

I like the sentiment, but I'm not sure what it has to do with Mountain Dew.

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O Boticário - Rio Eu Te Amo (2014) 2:00 (Brazil)

O Boticário - Rio Eu Te Amo (2014) 2:00 (Brazil)

Beauty brand O Boticário partnered with upcoming movie Rio Eu Te Amo (the next in the series after Paris, je t'aime and New York I love You) to create the very first perfume inspired by the essence of Rio.

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Smart "Smart DJ" (2014) 1:30 (Germany)

Smart "Smart DJ" (2014) 1:30 (Germany)

The smart fortwo electric is fun to drive. To prove it, BBDO Berlin came up with an entertaining idea. the Smart DJ. A game in which you had to guess the song by making the Smart car drive around a vinyl stage at the correct speed.

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Creative Fuel - (2014) 5:00 (Australia)

Creative Fuel - (2014) 5:00 (Australia)

Brace yourselves, this is five minutes of straight faced mockery of our own business. And it's done so well, you squint and think it's a documentary.

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CLIO Image Award - "Artemis" (2014) 1:08 (USA) (Show Open)

CLIO Image Award - "Artemis" (2014) 1:08 (USA) (Show Open)

Phoenix Media Group helped the inaugural CLIO Image Awards get off to an electrifying start with a beguiling show-opener about an elegant and enigmatic archer.

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Mobile TeleSystems (MTS) ‘Experiment 4G’ - (2014) 3:00 (Russia)

Mobile TeleSystems (MTS) ‘Experiment 4G’ - (2014) 3:00 (Russia)

This case study from BBDO Moscow might be a tad long, but it's entertaining.

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Google wants to advertise on your fridge, toaster and thermostat.

From this SEC filing we find that the worlds largest advertising company, Google, is thinking deep about ads on your fridge. Your toaster. Any one of your smart devices. They're also figuring out how to track you between all of these things to deliver the right ad at the right time.

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Walmart sues photographer's widow for photographs

Picture this. Walmart is still a small company, and the Walton family go to a photography studio to take portraits. Lots of portraits. Now, many years later when their company has grown to a megacorp, with 2.2 million employees and almost half a trillion dollars in revenue, Walmart wants the rights - as in copyrights - to all of those portraits.

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Carl's Jr - Everybody Wants Some - (2014) :30 (USA)

Carl's Jr - Everybody Wants Some - (2014) :30 (USA)

Today seems to be all about breasts. The Big Chicken Fillet Sandwich is here, folks, and it's got chicken breasts so large, Roosters are rolling in to get some.

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Vengaboys - 2 Brazil! - (2014) 3:00 (The Netherlands)

Vengaboys - 2 Brazil! - (2014) 3:00 (The Netherlands)

Venga Boys have resurfaced only to make what they call "the Surprise World Cup Anthem 2014!" It's as annoying of an earworm as they usually make, and can be found in the following places, on iTunes, on

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