Academy of Dermatology - "Lawn" - (2014) :30 (USA)

Academy of Dermatology -  "Lawn" - (2014) :30 (USA)

Director Peter Dietrich of A Common Thread uses humor to get people to think seriously about a scary subject matter in a new campaign for the American Academy of Dermatology and Chicago agency HyConnect.

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MTS " #Sex #hot #oily" (2014) 2:00 (Russia)

MTS " #Sex #hot #oily" (2014) 2:00 (Russia)

Mobile Telesystems wanted to get the word out about their 4G speed being superior for mobile internet browsing. They did so in a way that attracted a lot of attention.

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Jura whisky crowd sources its tasting notes for a JuraTastival

Jura single Malt Whiskey crowd sourced its tasting notes to create a garden of taste that lived at their annual Whisky Festival. Famed food art curator Miss Cakehead created the interactive installation that illustrated the crowd sourced tasting notes. Thus festival goers were treated to a surreal Willy Wonka-meets-Beetlejuice world of rows of shoes for leather, a bed of chocolate as well as a leather suitcase and bones representing musky depth, or something.

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Wyoming Department of Health "Quit smoking" (2014) 1:36 (USA)

Wyoming Department of Health "Quit smoking" (2014) 1:36 (USA)

This quiet, poetic anti-smoking ad offers up all the things people could do if they quit smoking.

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Opel "The Hypnotized Test Drive" (2014) 2:13 (Denmark)

Opel "The Hypnotized Test Drive" (2014)  2:13 (Denmark)

Opel has a problem. A lot of Danes think it is a boring car. To help change this, Danish agency Uncle Grey went to greta lengths to change this perception-- literally. First they held a focus group, hearing people describe how boring Opel was.

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Neutrogena "Use Cloudscreen" (2014) 1:20 (Belgium)

Neutrogena "Use Cloudscreen" (2014) 1:20 (Belgium)

Sometimes all it stakes is a really simple solution to an idea. Neutrogena wanted people to know that just because they can't see the sun it doesn't mean the UV rays aren't harmful. So rather than over-explain it, they changed their packaging to read "Cloudscreen."

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Tennent's· - Kim K Bargain Lover - (2014) :60 (UK)

Tennent's· - Kim K Bargain Lover - (2014) :60 (UK)

In this - rather hilarious - Scottish dub of an interview with Kim K in her closet, we find a bizarro world where she buys everything at Oxfam and charity shops, if she isn't just finding fashionable scarves on the ground. This is an ad for Tennent’s new drink Lemon T.

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Toyota Camry Thrillride vs #NissanROYL

Looks like it's time to Badland the car bait&switch. First Toyota showed us the ThrillRide last year, where a track was built outside Magic Mountain, and excited roller coaster fans got to try being passengers in a "boring" car doing all sorts of un-boring tricks. The stunt drivers went fast, up, down, in reverse and the passengers all were surprised that Camry could be so exciting. Like, wow.

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Nissan - Ride of our Life - (2014) 2:30 (USA)

Nissan - Ride of our Life - (2014) 2:30 (USA)

Zimmerman pull a Saatchi LA and make a bait&switch, because I must say this concept feels hella familiar, like Thrillride familiar.

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Strategic Milk Alliance "Cushion" (2014) :30 (Canada)

Strategic Milk Alliance "Cushion" (2014) :30 (Canada)

This campaign for The Strategic Milk Alliance highlights the benefits of adults drinking milk by reminding them how well it pairs with foods. It's aimed towards busy parents with young kids.

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