Teleflora - #OneToughMother - (2016) 2:00 (USA)

Teleflora - #OneToughMother  - (2016) 2:00 (USA)

In 1970 Vince Lombardi, legendary football player, coach and executive, held a speech about "What It Takes to be Number One". That speech is the backdrop to the one million and one things mothers do for their children. They find them to console them after a fight.

 

Mercedes-Benz - Electric cars and ecocheques (2016) case study (Belgium)

Mercedes-Benz - Electric cars and ecocheques (2016) case study (Belgium)

Mercedes-Benz enlisted the help of BBDO Belgium to launch their new all electric B-Class, and got a very different idea created for them.

 

Amnesty International "Gay Turtle" (2016) 3:00 (Turkey)

Amnesty International "Gay Turtle" (2016) 3:00 (Turkey)

No one in Turkey wants to buy a gay turtle. They only want straight turtles. Because they are all homophobes. And transphobes. But apparently they are huge fans of turtles. I have never seen so many people over the course of three days lining up to buy turtles.

 

3M Command - "Hammer's Toolbox" (2016) :30 (USA)

3M Command - "Hammer's Toolbox" (2016) :30 (USA)

3M's picture hanging strips called Command are great for hanging stuff. Also, MC Hammer. In MC Hammer Pants. The 90's are back.

I think it's a shame he didn't bust a move because that would have been a much better end to the spot.

 

Magnum Double - Release the Beast - (2016) (UK)

Magnum Double - Release the Beast - (2016) (UK)

In "Release the beast" the famous bite-sound of a Magnum ice cream, releases the women's spirit animals. The women are quite happy with life as chocolate eating felines, eagles and polar bears.

 

Is your advertising budget funding copyright infringment? The IWL can help you.

We've often spoken about advertising funding everything from piracy sites to allowing your brand to be associated with child pornography.

Adland: 
 

Pril - Meet the Pril One-Drop Bottle - (2016) :25 (UAE)

Pril - Meet the Pril One-Drop Bottle  - (2016) :25 (UAE)

Pril dishwashing liquid has spent years communicating their everlasting promise: "One drop of Pril is powerful enough to wash a set of dishes". These days they're not the only brand to make this statement so TBWA\RAAD, Dubai, had to steal back their USP.

 

Ad Blocking probes may be illegal in the EU

Alexander Hanff, CEO of Think Privacy went on a twitter tear Saturday after he received a letter from the European Commission confirming that browser-side web scripts that pick out advert blockers access people's personal data, and thus must be treated like cookies in the EU - that is you have

Adland: 
 

Porsche - Polygamous Marriage - (2016) 30 (The Netherlands)

Porsche  - Polygamous Marriage - (2016) 30 (The Netherlands)

This stark black and white commercial that spies on a wedding of husband, husband, husband and husband, is based on a solid idea. Young men who want a Porsche but can't justify the expense may share one, thereby cutting the costs.

 

Intel admits there's internal resistance to diversity outreach

Intel chief executive Brian Krzanich spoke at the PUSHTech 2020 conference on Saturday, where he admitted that the company’s bid to become more inclusive to minorities has meet internal resistance; “People worry that as a white man, you’re kind of under siege to a certain extent.”

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