Lots of sweaty people working out in this spot for Michelob Ultra who has, since its inception, has positioned itself as the post-workout you deserve it, beer. As with so many ads airing this Super Bowl I have to keep asking myself, why is this a Super Bowl spot?
National Geographic cable network has a new show produced by Brian Grazer and Ron Howard, called Genius, about a genius named Albert Einstein. In this spot, the titular character, played by Geoffrey Rush, is playing Lady Gaga's "Bad Romance" on the violin.
LONGFORM London director Yannakis Jones, has teamed up with brand agency INTERSTATE to produce two short films to launch electric car brand NIO. NIO is a Chinese brand looking to take on the likes of Tesla.
This ad campaign will launch on Super Bowl Sunday, regional only. It will rollout during pre-game and kick-off slots on local FOX affiliates, as well as during the Los Angeles-hosted GRAMMY Awards on February 12 and Academy Awards on February 26.