Carmel Wineries - Reaching the Foodie Generation with Instagram Dishes (case study)

Carmel Wineries - Reaching the Foodie Generation with Instagram Dishes (case study)

Crmel, the countries oldest winery had lost some of its brand charm and thus customers in recent years. It needed to be repositioned as a stylish, innovative wine brand and this was achieved by seeing how people interact with food these days. Through a smartphone.

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LG - The Science Behind Goat Videos (2015) :30 (Sweden)

LG - The Science Behind Goat Videos (2015) :30 (Sweden)

When M&C Saatchi Stockholm set out to advertise the super sleek, über advanced pinacle of tv design for LG they discovered, that while LG Electronics Smart TV’s are getting more and more advanced, what we watch on it is getting sillier and sillier.

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Humanis - “Lueurs d’espoir / Stories of Hope (2015) 1:20 (France)

Humanis - “Lueurs d’espoir / Stories of Hope (2015) 1:20 (France)

Since the subtitles are small, I'll tell you what this case study is showing you. Humanis, major French healthcare group in France, supports the association Gêniris in 2015 to commit to fighting rare eye diseases.

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Samsung "eMotion project" (2015) 3:18 (Italy)

Samsung "eMotion project" (2015) 3:18 (Italy)

It's difficult for children who have to spend a long time in hospitals, trapped inside four walls and receiving medication without any sort of respite or diversion. Thanks to Samsung, that has the potential to change.

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McDonald's Paris makes pictograms

McDonald's is running some emoticon-centric pictograms on bus shelters, billboards and in train stations around Paris, in addition to selling some merch at Colette. I'd buy a t-shirt if I were there..

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VW Leasing "Cat Video" (20150 1:00 (Germany)

VW Leasing "Cat Video" (20150 1:00 (Germany)

You don't have to be a cat to get on the internet. You don't have own a VW to ride one. You also don't apparently need any sort of concept that ties Cats and VW's together beyond, Cats! VW's! Internet! Internet songs!

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If "grow up Harriet" becomes a meme, blame Protein World

Social media in general and Twitter in particular has become increasingly difficult for brands to find the right tone of voice to use in.

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Matilda the Musical - When I Grow Up - (2015) :30 (USA)

Matilda the Musical - When I Grow Up - (2015) :30 (USA)

The cast of “Matilda the Musical” take their act out of the theater and onto the streets in an exuberant performance of “When I Grow Up.” The results are “pure joy,” “pure genius.”

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Revlon - Noir - (2015) :90 (Australia)

Revlon - Noir - (2015) :90 (Australia)

Why would you even go out when you can seductively prance around in your la Perla underwear trying on different shades of lipstick all night? Revlon just put the sexy in lipstick.

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Adland Live from D&AD Judging Week

The walk into the Old Truman Brewery is deceptive. You enter up some stairs, following the neon yellow flags fluttering in an uncomfortable English breeze and before you know it an army of signs, loud and confident in their protestations, surrounds you.

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