Yahoo's logo-change, 30 days of drumroll to Optima.

So finally, the 30 days of change it took Yahoo to dance around like an extended drumroll before revealing their new logo is over. And it paid off! Never before have people talked so much about logo switching from purple & exclamation-mark 90s irregularly sized letters to purple & exclamation-mark embossed irregularly sized Optima as they did today. The slightly tilted exclamation mark isn't the clever here, people, the 30-day drumroll was.

Adland: 
 

Swedish travel agency sends President Obama a baffling message

Swedish last minute travel agency Ticket wanted to capitalize on President Obama's recent visit to Stockholm, by suggesting it was more important to discuss Edward Snowden with Russian president Vladimir Putin in Moscow. They also posted the same ads in Moscow, directed towards Putin.

If you don't stop to think about this ad for too long it's clever. But if you do think about it for more than a second though it misses the mark. Here's how:

Strategically:

Commercials: 
Country: 
Ad type: 
 

Stockholm Pride - #gowest

As you may already know, the Swedish gay pride people aren't pleased at all with the Russian anti-gay laws. Someone painted a rainbow crossing outside of Russian Embassy in Stockholm in protest, and now M&C Saatchi comes with this pretty poster contribution. I guess if Stockholm pride parties hard enough, Moscow will notice.

Commercials: 
Country: 
Ad type: 
 

Jeremy Scott settles lawsuit with NHS, Inc.

Poor Jeremy Scott. Back in June of 2012 the fashion designer's "shackle shoes," were accused by many of being racist. Adidas pulled the shoes and Jeremy Scott insisted he was merely paying a tribute to My Pet Monster.

At the time I wrote about it, I ended the article thusly:

Adland: 
 

Android Kitkat - The cobranded future of confectionery & Android 4.4

The next version of Android is called Android Kitkat, in a co-branding move with the Nestlé snack. This is why you currently see a giant chocolate Android made by Themendous on the lawn in front of one of the Google Buildings. @Themendous also sent us this image of the Android Kitkat 'baking', and don't you wish that was all chocolate? Don't you?

Adland: 
 

Twitter user complains about British Airways via Promoted Tweet

This takes the righteous anger cake. Rather than merely complain on Twitter about horrible airline service, Hasan Syed did one better and bought a promoted tweet.

Adland: 
 

Interstate Batteries are outrageously dependable.

How dependable is Interstate Batteries? Outrageously dependable. I had no idea Santa Claus was considered dependable, so much as "guy who works once a year." Any port in an analogy storm, I guess.

Commercials: 
Country: 
Ad type: 
 

The Bootsy Collins #IGiveAFunk Kickstarter campaign is up and humming!

Once upon a time called right now, a funky outer space bassist by the name of Bootsy Collins owned the Twitterverse by coming up with a Kickstarter campaign with a funky hashtag attached.

Welcome to #IGiveAFunk. This Kickstarter campaign is designed to bring the funk on tour to places far and wide, big and small, with the help of those who give a funk.

Adland: 
 

Barton F Graaf 9000 poaches WK people in New York with horse

Seems Barton F Graaf 9000 would really really like to get some people from W+K to come work for them instead. So much so they had a guy dress up a horse to hang around the offices this morning hoping to poach people.

Adland: 
 

H&M nicks photographers image for T-shirts: Is sued by Estevan Oriol

Estevan Oriol famed for making Rock Bands, LA and in particular Mexican-Americans in LA look glamourous and badass since 1991 has just sued Swedish retailer H&M and fashion house Brandy Melville for ripping off his image known as "L.A. Fingers".

"If you put my photograph side-by-side with their re-creation of my image, anyone would tell you they are one in the same. They clearly copied my image" ~ Estevan Oriol

The suit has been filed by Bradley and Daniel Yourist of the Yourist Law Corporation, they hope this case will "serve as a wakeup call to other retailers that routinely infringe upon, profit from, and trample on artists' protected intellectual property." and to that I say, don't hold your breath. Remember when designer Tori LaConsay was ripped off, and Urban Outfitters have sortof made it a habit.

Adland: 

Pages

Top