Women across the globe can now connect around their shared nighttime beauty rituals with Estée Lauder‘s “The Beauty of Night,” an innovative new worldwide digital experience. The sharp and incandescent online space, created by design agency HUSH, serves as a launch pad for Estée Lauder’s new Advanced Night Repair Synchronized Recovery Complex II serum, a product developed by the company’s own scientists to visibly rejuvenate skin during its natural nighttime repair.
This dynamic global experience will unite women through their shared beauty habits and other nighttime moments. Accessing “The Beauty of Night” via desktop or mobile, a woman will share a personal message that is then exchanged with a message from a woman in another part of the world. After a connection has been made, the participants will also find a special offer for a “Beauty of Night” sample or service. Each connection is represented by a vibrant interactive display of a virtual Earth, presenting the worldwide community as bright points of light streaming across the globe, marking the participants and the connection between them.