President Obama's team may have won the coveted titanium lion for their great social media push back in Cannes 2009, but now in 2013 and on a second term, the novelty is wearing off.
The unwritten rule of a successful social media (read: twitter) account is to be a little humorous, personable, funny and ... transparent. (Hi NSA! *waves at satellite*) But then there's also the unwritten rule to hush up when a tragedy, mass shooting, war or natural disaster happens - unless you're reporting on the events. Everyone wise knows to stick with communicating what their brand should communicate, in the tone that their brand communicates with at all times. This morning whomever runs the WhiteHouse twitter account forgot that rule, and might have thought they were a Geico ad. You see, the presidents official account can make jokes but Rodeo clowns can not joke about the president.
Guess what day it is… pic.twitter.com/YG8o5fIN4m
— The White House (@whitehouse) August 14, 2013