Social Medias noise to signal ratio collapses as White House tweets hump day jokes.

President Obama's team may have won the coveted titanium lion for their great social media push back in Cannes 2009, but now in 2013 and on a second term, the novelty is wearing off.

The unwritten rule of a successful social media (read: twitter) account is to be a little humorous, personable, funny and ... transparent. (Hi NSA! *waves at satellite*) But then there's also the unwritten rule to hush up when a tragedy, mass shooting, war or natural disaster happens - unless you're reporting on the events. Everyone wise knows to stick with communicating what their brand should communicate, in the tone that their brand communicates with at all times. This morning whomever runs the WhiteHouse twitter account forgot that rule, and might have thought they were a Geico ad. You see, the presidents official account can make jokes but Rodeo clowns can not joke about the president.

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This is the picture that got Patch creative director fired by AOL CEO Tim Armstrong

This is it. This is the photograph Abel Lenz was taking which made the AOL CEO fire him mid-meeting. Like the sound recording from the meeting which leaked days ago, the last photos Abel Lenz shot before getting fired can be found at JimRomenesko.com.

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Goodpenny Inks Two Top Editors

Creative Studio Goodpenny has welcomed top editors John Marinis and Sven Herrmann into its fold. The additions come on the heels of Goodpenny’s Telly Award-winning spot for H&M, Grammy Award-winning mix for Jimmy Fallon’s Blow Your Pants Off, and score for the highly acclaimed Sleepwalk with Me.

Marinis brings vast experience to the Goodpenny edit team, with a reel that includes work for ESPN, Johnnie Walker, Olay, Hershey’s, YouTube, Kenneth Cole, Volkswagen, Tanqueray, and Nissan, among many others. He has collaborated with a torrent of top agencies and directors while working at many of New York’s top shops, including Cutting Room, Crew Cuts and Cut+Run. With an upbeat and vibrant approach to editing, Marinis emphasizes collaboration and fun as keys to his success.
“Goodpenny just felt like a natural fit,” Marinis says. “It’s a highly creative, open, and collaborative environment. I am excited to join the team and grow with the company as well as with my new colleagues.”

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Marmite RSCPA/Child protective services ad leaves bad taste - 250 complaints to ASA

Rather expected, 250 viewers complained in the first day of the Marmites ads run. I told you that people would either love it or hate it, didn't I?

The complains say that the campaign trivializes work of animal charities and child protection agencies. The ad, below, which plays out the scenarios straight faced and with no hint of it being fake until one sees the marmite jars, can just like Marmite leave a bad taste for those who don't like it.

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Data Cars taxi in trouble for "rape imagery" on ads

Data Cars London, a taxi service, are in a bit of trouble for their postcard ads. The image on it depicts a woman drenched through and with makeup running down her cheeks, clearly dressed for a party in a strapless gown and with a chiffon scarfs or similar wrapped around her arm, shivering in the rain.

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Norwegian prime minister Stoltenberg's taxi stunt confirmed to be "street cast"

Only a couple of days after we concluded that Norway's Prime minister driving a taxi stunt has successfully been seen all around the world, and even The Lede (NYT) has written about the Norwegian leaders not-so-Candid-camera, the Norwegian Labour parties communications director Pia Gulbrandsen has made a blog post in English that confirms that some people were cast for the ad. Taxi Stoltenberg - English.

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Why you still need to sing for your supper.

L.A. experimental rock band Marriages are in a bind. It seems their place was flooded and what wasn't lost to the flood was robbed by suspected gang members. So they've taken to crowd funding to try help cover the cost of their legal dispute with their landlord and help with their move.

This is sad for a few reasons.

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Menta - Rooster-bat / open 24-7

Soooooo, this place is open twenty four hours a day seven days a week and that's why the rooster is a bat. What?

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Big brands are buying fraud ad inventory on youtube

Forbes has found an interesting glith in the matrix internet: Top brands are buying youtube ads that shouldn't exist. Spider.io watched traffic and found that certain plugins are sneakily placing ads into premium pages such as youtube, where the ads should not be....

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a52 and Rock Paper Scissors Add The Standard Society for Midwest Representation

a52 and RPS are excited to announce their new partnership with The Standard Society for representation in the MidWest. The Standard Society, co-founded by Katy Richter and Heather Guillen, joins the all-star sales force of Steven Monkarsh on the West Coast (a52 & RPS) and Ziegler/Jakubowicz on the East Coast (RPS NY).

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