#Sharefordogs - the adorable clip that turns slactivism into money

Aaaaaaw! Puppies! Oh yes, Pedigree has found your soft spot, dear slactivists, and have unleashed #Sharefordogs, a posse of cute puppies, on the world in order to actually make money for dogs. How so? Well, they know you by now, they know you'll share the puppy-clip with all your friends and family, and all you ever do is click "share", "like" and make "aaaw" faces at your screen. So they've turned this into their advantage:

Adland: 
 

PEDIGREE® Adoption Drive - #Sharefordogs - (2014) (New Zealand)

PEDIGREE® Adoption Drive - #Sharefordogs - (2014) (New Zealand)

Share for Dogs found here on youtube is a designed collection of cuuuuuuuuute puppies that you will want to watch again and again. Which is great, because when you do, you make money for dogs! Yeay!

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Le coq sportif - Smile, c'est du sport - MANIFESTO

Le coq sportif - Smile, c'est du sport - MANIFESTO

Paris-based creative agency, “Peoplewelike”, have launched this the first pan-European campaign for Le Coq Sportif: ‘Smile, c’est du Sport’ (‘Smile, it’s Sport’).

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Walkers Deep Ridged - Go Big or Go Home - (2014)

Walkers Deep Ridged -  Go Big or Go Home - (2014)

AMV BBDO and Initials Marketing have created a digital campaign for Walkers where you can win up to £50,000 when you buy a packet of crisps and play 'Go Big or Go Home'.

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Snickers - Mad scientist, Granny, Apeman - print, UAE

You're re not you when you're hungry... The team at Impact BBDO turn this simple line into a reason to show off their photoshop-illustration skills, and depict mad scientist outsides to mild-mannered man. The nagging granny encircling the regular gal. I don't even know, it's hard to see what each one is, but I get it.

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Thai Life Insurance - Unsung Hero - (2014) 3:00 (Thailand)

Thai Life Insurance - Unsung Hero - (2014) 3:00 (Thailand)

โฆษณาไทยประกันชีวิต - Adland readers know the drill, if it's a Thai ad you'll need the kleenex ready. In this ad, selling life insurance, we meet the unsung hero. The man who does little acts of kindness, every day. Why does he do it?

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Lurpak Cook's Range - Adventure Awaits - (2014) :60 (UK)

Lurpak Cook's Range - Adventure Awaits - (2014) :60 (UK)

This ad shows the joy of exploring, the bold discovering, the adventure of cooking in such an epic fashion that I had to go bake a batch of cookies after watching it. True story.

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Goldieblox - Brains on Princess - (2014) :90 (USA)

Goldieblox - Brains on Princess - (2014) :90 (USA)

Goldieblox' easter ad comes complete with chick.

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citizenM Hotel - Swan Song - (2014) :45 (the Netherlands)

citizenM Hotel - Swan Song - (2014) :45 (the Netherlands)

Announcing the new citizenM Hotel in Times Square, New York City, stop motion artist PES animates swan towels into a love story... Or sort of a love story. It shows ye old hotel, ye tacky hotel art, and ye hotel bed shark, ...wait...what ?

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Veet - Dude / Salon - (2014) :20 (USA)

Veet - Dude / Salon - (2014) :20 (USA)

Oh the Salon. As if the ladies who shave the dead skin off your feet care about the hairy state of your legs.

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