In India there are common misconceptions about Neapolitan food. Such as Pizzas need to be thin and crispy or drenched with ketchup or Tabasco or that pasta has to be soft. BBH India found these `stereotypes based on restaurant reviews and decided to educate people about Neapolitan food, for its restaurant client Gustoso. I love me a funny headline driven campaign.


Production studio Humble has signed director Tom Carty for representation in the U.S. and Canada. Carty is an award-winning writer and director, a renowned storyteller and innovator who has pushed creative boundaries throughout his career.