Here's what fishing without ChromaPop looks like

Here's a web series for SMITH Optic’s popular ChromaPop sunglasses. These sunglasses make everything crystal clear and optimize colors to make spottin' them fishes easier. Eight out of ten people prefer them. So this web series answers the old "who are the other two," question.

Adland: 
 

Vimla - Make a difference short (2016) :15 (Sweden)

Vimla - Make a difference short (2016) :15 (Sweden)

Another short edit from footage found in the 40 second version "Call to make a difference!"

 

Vimla - Dance for a difference! (2016) :20 (Sweden)

Vimla - Dance for a difference! (2016) :20 (Sweden)

"Last days of dancing" is from the "dance like no one is watching" part of the campaign, this aired as a 15 second reminder in conjunction with the 40 second edit of "Call for a Difference!"

 

Vimla - Call For Difference! (2016) :40 (Sweden)

Vimla - Call For Difference! (2016) :40 (Sweden)

When I wrote about the Love Story and said there was a multi-edit that aired in TV all winter, this is that multi edit.

 

Vimla - A Love Story - (2016) 1:45 (Sweden)

Vimla - A Love Story - (2016) 1:45 (Sweden)

The "Vimla" campaign tells the stories of several of these large-headed people. This ad is about a girl who falls in love with a guy, but then leaves him.

 

Bridgestone "Driveguard" (2016) 1:00 (UK)

Bridgestone "Driveguard" (2016) 1:00 (UK)

Dramatic music and rusty nails aside, you can drive on a punctured Bridgestone tire for fifty miles so it's all good.

 

Geneva SPCA "A voice for the future" (2016) 1:52 (Switzerland)

Geneva SPCA "A voice for the future" (2016) 1:52 (Switzerland)

Every year, hundreds of animals are abandoned at the Geneva SPCA. And even though shelter dogs and cats are known for having a past, the SPCA wants to concentrate on their future and how positive it can turn out.

 

Com Hem "Come home to play" (2016) 1:00 (Sweden)

Com Hem "Come home to play" (2016) 1:00 (Sweden)

They had me at Lou Reed so I was going to sit through anything that played "Satellite Of Love," but this spot is charming and it wastes no time in setting up Com Hem as being the most powerful home entertainment experience.

 

Moyee "Names" (2016) 1:00 (The Netherlands)

Moyee "Names" (2016) 1:00 (The Netherlands)

It's unfair having to go through life with a name you didn't choose. Like Chardonnay or Cobra or Moonbeam. But Moyee is fair. I love this strategy: life is filled with unfair things, but Moyee coffee is fairer than those things.

 

Sensodyne "The Intimidating Campaign" (2016) 1:00 (Germany)

Sensodyne "The Intimidating Campaign" (2016) 1:00 (Germany)

Each of those ice cubes in your drink are just waiting to cause brain freeze and pain in your teeth. Set to frozen breaking icebergs and a voice over that is a chilly as the arctic, this is the most intellectual ad I've ever seen for toothpaste meant for sensitive teeth.

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