Boston hockey fans are wankers - says Pornhub

Pornhub are cheeky little minxes when it comes to generating earned media for their brand, which also happens to be their site URL During the superbowl they pulled the old "our ad was banned" trick, usually reserved for the likes of PETA and Godaddy. Now they invented a new game, releasing statistics of site traffic in conjunction with large sports events, and the conclusions they draw from it.

Adland: 
 

Is Apple's new ad a fail?

Earlier this month, Apple launched a new ad campaign after WWDC, with the first spot called "Our Signature". Every time I see it, I'm annoyed. Annoyed by the pompousness that exudes from it.

In an era of communications where brands are moving to be "less about me" and "more about the customer", this ad feels like it fell out of something from a grayed creative's notebook from 1955. And, at that time, perhaps it would have made more sense. But now, it feels arrogant, off-brand and self-serving.

Adland: 
 

Math Rock: or why Spotify and Pandora are still bad for musicians

A week ago, a freshly liver-transplanted Lou Reed made an appearance at the Cannes Lions International Festival of Creativity. Reed weighed in on the quality of digital music, advertising, and, ahem, sharing :

On Advertising:

Unlike people who download things for free, these days things have changed, the advertising people actually pay you for what you did it's a startling turn of events. And people like the ads now..they like the ads, they like the music. It used to be thought of as selling out...now it's the opposite.

On Spotify:

Adland: 
 

Ad Council - Smurfs in the forest - billboards

Smurfs are enticing kids to come discover the forest on billboards across America right now. And on TV.

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Youtube's "ambush advertising" in makeup tutorial channels, been done thrice

Stealth advertising in youtube channels is popular, so popular we have badlanders happening. Maybe this type of advertising should have its own name? Ambush advertising? Kiss and sell?

Lets start with this one, from 2011 and Violence against women EU - "Cover the blemishes". A lovely lady shows us how to cover blemishes in a youtube style makeup-tip video, and then the door opens behind her and my heart sinks to my stomach. The renovation noise only added to the growing tension. Well done. You would find this ad on youtube when you looked for makeup tutorials. It was right there, on the right hand side, looking deceptively normal.

Badland: 
Adland: 
 

Adland's anti-slacktivism trend "liking won't help" - times three!

"Liking isn't helping" is the headline in the Gold Lion winning Singaporian ad campaign for crisisrelief.org. It sums up in one simple image showing people thumbing up around a baby with an amputated leg. Ouch.

Meanwhile, in Sweden - Unicef came out with this ad Unicef - Likes don't save lives . I'm sure we can all agree this is the same base idea, told in a different way.

Badland: 
Adland: 
 

Top ten tips for teams on placement from Johnny and Angus

Listen up, young and old, n00bs and not Johnny and Angus have made a list of 10 Little Nuggets for Placement Teams. Their advice is solid. Number one may even have you breathing a sigh of relief: 1. You’re not expected to crack the brief. It's true, you're not. You will try to. You will come up with twenty other ideas (and that's great), and you will maybe even crack it sometimes. Do "the right answer" and then do the "what if with did this" crazy answers and show that too.

Adland: 
 

Click 3X Signs Cannes Lion-Winning Director, Vellas

Click 3X is pleased to announce the addition of Vellas – a Brazilian director whose spot for Leica, Alma (Soul), earned an impressive five Lions at this year’s Festival of Creativity in Cannes. The signing marks an important next step in the evolution of the Click 3X live action roster, enhancing its impressive roster of directorial talent and establishing a crucial foothold in the rapidly expanding global production industry.

Adland: 
 

Grey Poupon - Spread good taste / Gay pride ad - (2013)

Grey Poupon comes out with a hand-holding image on Facebook, and AllFacebook asks Will Grey Poupon Be This Year’s Oreo? as if that rainbow cookie was all that Oreo ever did. Hello? Daily twist? Not like Oreo was an ever-changing daily Google-doodle or nuthin'.

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Fiat mocks eco-friendly owners in misguided attempt to woo them

There's some guy you may have heard of called David Ogilvy. He started a shop with the same name. He said this about target audiences: "The consumer is not a moron. She is your wife." In other words: Don't insult your audience's intelligence. Either by talking down to them, or mocking them.

Clearly we have lost our ways. You'd think St. Ogilvy's quote would have been drummed in our heads by now, but I guess not. How else to explain this annoyingly condescending campaign for Fiat?

Adland: 

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