Mercedes-Benz Canada is using the transformative power of art to show its support for the LGBTQ2 Community.
The film trailer for "Painted with love", is also used as pre-roll and linked to from the bumpers. This further engages viewers and creates interest, via a call to action, in watching the full-length film.
PETA - People for the Ethical Treatment of Animals - have hired an ad agency. Shocking, yes, so here's a print campaign created by Y&R New York. It focuses on awkward bedroom moments, with a humouristic twist, and what we see is the aftermath of erectile dysfunction. The claim is that the animals (eaten) are the cause of said issue.