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Gundersen Health System - Glasses - (2015) :30 (USA)

Gundersen Health System - Glasses - (2015) :30 (USA)

Following last year’s successful Gundersen Health System campaign, agency Preston Kelly reunited with kaboom and director Michele Atkins to delve into what makes the provider so special: love + medicine.

 

Försvarsmakten / Sweden's National Defense - Workout (2016) :50 (Sweden)

Försvarsmakten / Sweden's National Defense - Workout (2016) :50 (Sweden)

Here's an ad that feels like it should be for a sports brand or workout clothing stores. People do all sorts of workouts, pushups in city staircases, chasing cars, running through the wet dark forest and pull-ups on football goals.

 

PSA Equal Pay Day Europe - Being a woman transgender model Amazon Eve (2016)

PSA Equal Pay Day Europe - Being a woman transgender model Amazon Eve (2016)

How.... I'm not sure if I want to use the word "daring" here, to have a transexual speak about being a woman, and equal pay. Bold, perhaps.

 

ANZ #equalfuture - Pocket Money (2016) 1:30 (Australia)

ANZ #equalfuture - Pocket Money (2016) 1:30 (Australia)

TBWA decided to get some kids to do chores and then pay the girls less than the boys to both prove the gender wage gap and also enable it and perhaps make a comment on child labor laws. I kid! Kind of.

 

Lawn Doctor "Viral video" (2016) 1:00 (USA)

Lawn Doctor "Viral video" (2016) 1:00 (USA)

In an attempt to make their ads go viral, Lawn Doctor posted them with clickbait headlines, enticing people to check them out.

 

Califia Farms "Loves you back" (2016) :30 (USA)

Califia Farms "Loves you back" (2016) :30 (USA)

Isn't it time your food loved you back? Sure. As long as it doesn't want a long-term relationship.

 

Programmatic advertising can re-program you

A new study in the Journal of Consumer Research shows that ads may change how you feel about yourself.

Adland: 
 

Crunch "Crunch Times" (2016) 1:00 (Egypt)

Crunch "Crunch Times" (2016) 1:00 (Egypt)

The generation gap is quite apparent in this spot for Crunch. The kid has no idea what the older guys in the room are talking about because they are reminiscing about a different candy from a different time.

 

Total "Space Travelers" (2016) 1:15 (France)

Total "Space Travelers" (2016) 1:15 (France)

This spot shows the benefits of Total gas stations inside and out in such a fun way. It's charming.

 

U Supermarket "La Vie en Rose" (2016) 1:07 (France)

U Supermarket  "La Vie en Rose" (2016) 1:07 (France)

Screaming babies sing "La Vie En Rose." It is so well shot, and so fun. And I love the message, too: For happier generation tomorrow, let's shop responsibly today.

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