iBeacon, it's just like Minority Report but with more shopping

If you work in advertising you’ve probably heard vague and yet meaningful whisperings of this new iBeacon technology (Bluetooth Low Energy 4.0 to be precise). If so, you’re probably wondering what it can do for you, and how you can sell it to your client for a massive suitcase of cash. As someone who’s spent weeks researching the field, here’s the facts.

Adland: 
 

Tweet support to the protestors in Hong Kong with StandByYou #occupycentral

Use Occupier.hk/StandByYou to show your support to the protestors in Hong Kong directly via twitter. Your tweets are projected in realtime on a large wall in the current area of protest. This is a media art project in solidarity with the Occupy Central with Love and Peace action, by 'Add Oil' Machine' Sampson Wong. It works quite well, but lacks the website showing an image of your message on the wall, probably due to limitations of electricity/data and ability to lug gear around.

Adland: 
 

Cow Chocolate -The Birthday Chocolates - (2014) 45 (Israel)

Cow Chocolate -The Birthday Chocolates - (2014) 45 (Israel)

The idea to celebrate this chocolate brands 80th birthday is a simple as it is inclusionary. By printing special edition chocolate bar packaging with numbers, from 1-80, the brand itself practically invited everyone who had a birthday to join in celebration.

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Lifebuoy Tree Of Life (2014) 3:00 (India)

 Lifebuoy Tree Of Life (2014) 3:00 (India)

I don't want to ruin the story of Utari and her strange affection for a tree. It's worth watching the three minutes. It's a story of love, longing and loss. You might, as I did, see what the tree symbolises early on, but it's still a beautifully told story.

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Badass branding can move you.

Even before google ad-sponsored piracy and Spotify’s abysmal streaming rates eradicated the chances of making a respectable living, musicians have supplemented their incomes with day jobs until their dreams of making it big came true. R.E.M.’s Peter Buck worked in a record store. Soul Coughing front man Mike Doughty worked the door at The Knitting Factory. When the Velvet Underground broke up, Lou Reed worked as a typist in his father’s office.

Adland: 
 

KPN - iPhone 6 pocket tailor avoids #bendgate - (2014) :60 (The Netherlands)

KPN - iPhone 6 pocket tailor avoids #bendgate - (2014) :60 (The Netherlands)

KPN doesn't want iPhone 6 fans to worry, so they sent a mobile tailor out to greet them in the line for the new iPhone.

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Lacoste - L!VE a pop-up story - (2014) 2:00 (Belgium)

Lacoste - L!VE a pop-up story - (2014) 2:00 (Belgium)

Using a skillfully executed pop-up book, Lacoste L!VE makes their scent seem chill, playful, mesmerizing and really really cool because that's what these unboring two minutes are.

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Never fear, the BEER app is here - first YO! clone asks "beer!?"

I have a feeling that Beer?! will be a very popular app among us adgrunts. With a quick tap-tap you invite all the friends you care to drink with out for a beer. When emojis simply won't do! Amazing, isn't it, we've actually gotten so lazy in our social life that we want a quick tap-tap to ask friends out for a . The mind boggles. Whatever mindblowing forward-thinking futuristic app-solution will we think of next?

Adland: 
 

Mercedes - Road To Ruin - (2014) :60 (USA)

Mercedes - Road To Ruin - (2014) :60 (USA)

This is not your ordinary commute seen in Mercedes "Road to Ruin," a post-apocalyptic take by Merkley and Partners, B-Reel director Jeffrey Plansker and The Mill.

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GE - Enhance Your Lighting / Jeff Goldblum - (2014) (USA)

GE - Enhance Your Lighting / Jeff Goldblum - (2014) (USA)

GE and BBDO New York somehow convinced Jeff Goldblum to be a spokesperson once again. And like so many other campaigns where Jeff Goldblum is a spokesperson, he's being Jeff Goldblum - but with a spray tan and Liberace hair.

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