RIFT "Waterbed" (2015) :30 (USA)

RIFT "Waterbed" (2015) :30 (USA)

Not all MMO games are the same. Some are pretty freaking awesome. Some are here to upset the typical MMO category. Like RIFT.

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Trulia "Warmth" (2015) :30 (USA)

Trulia "Warmth" (2015) :30 (USA)

Find a home where you can be you. In this case, families. Who like the warmth of the sun. And windows. A little too much.

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Trulia "Board game" (2015) :30 (USA)

Trulia "Board game" (2015) :30 (USA)

Fund a home where you can be you, dear nudist board game enthusiast.

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Trulia "Humpback whale" (2015) :30 (USA)

Trulia "Humpback whale" (2015) :30 (USA)

Find a home where you can be you. Especially if you like making humpback whale noises with your significant other.

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ArsenalCreative Helps Amazon Take Over Waterloo Station for Kindle Summer Campaign

Los Angeles-based content creation studio ArsenalCreative continues its collaborative efforts with Amazon, this time turning its focus to London’s Waterloo station, the UK’s largest railway term

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OnStar "Popcorn" (2015) :30 (USA)

OnStar  "Popcorn" (2015) :30 (USA)

OnStar's not only going for saving your life when you have a severe crash, but it also plays your favorite movies, which, depending on the situation, could potentially lead to distracted driving.

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OnStar "Long Hug " (2015) :30 (USA)

OnStar "Long Hug " (2015) :30 (USA)

OnStar’s Automatic Crash Response can now detect how severe your crash is so they can send the appropriate amount of help. I like the spot's misdirect here. At first I watched this with the sound down, as I do with all spots, to see if I can get it.

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The High Museum Of Atlanta wants you to use your smartphone.

Most museums don't want visitors taking selfies and photographs. Atlanta's High Museum of Art is completely different though.

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AINZ & TULIPE "Interactive shop window" 2:00 (Japan)

AINZ & TULIPE "Interactive shop window" 2:00 (Japan)

Case study time. Problem: Lots of non Japanese-speaking tourists visit Japan every year. One of the top three souvenirs they purchase is make up. How do you ensure they get the right product?

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Oncam - Heist On Cam - (2015) 1:18 (USA/UK)

Oncam - Heist On Cam - (2015) 1:18 (USA/UK)

A couple of months ago I was working on a brief for a financial company which seemed intrinsically and fundamentally boring. The client briefed us pretty tight; everything had to be about professionalism. Professionalism was the word of the day.

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