It comes as a surprise to no one here in the Adland offices that the Anheuser-Busch "Party" campaign created by Wieden & Kennedy starring Seth Rogen and Amy Schumer failed to resonate with the target market.
This clever out-of-home stunt makes it look like Donald Trump's eyes are perpetually rolling. Neat, right? I love the idea of a foreign ad agency taking such an interest in my country's election year and urging American expats to vote. Then I started thinking about it. And I hated it.
Vodka is a brand rooted in cheeky humour, so the first world horrors are not your typical nightmarish scene. Instead, they bring to life deeply disturbing moments like not getting a text back from that girl you’re crushing on. Or running out of space on your smart phone.
Kelseys has been one of Canada's go to restaurants since 1978. In an increasingly competitive market segment they were looking to attract the new generation of Kelseys customers while not alienating their strong base of regulars. Kelseys came to Open for help in looking to define today’s Original Roadhouse while being relevant and modern.