Road Safety Authority - Don't Look Back - (2105) :40 - Ireland

Road Safety Authority - Don't Look Back - (2105) :40 - Ireland

How do you capture the pain of a lifetime spent looking back? How do you show what it would feel like to lose a child in a single moment turning around?

Irish International BBDO did it with a chilling script, Cannes Lion winning director, Martin Stirling, and a haunting, original, score from Gareth Averill.

The Road Safety Authority’s latest ad is an exploration of how a single moment turning to look at a child in the back seat could lead to a lifetime of looking back in regret.

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Open Letter To Brands - about consumers (aka "Gamergate")

Over at The Week a their correspondent Ryan Cooper, who has written for Washington Monthly, The New Republic, and the Washington Post but as far as I know not worked in advertising or PR, has some advice for brands (or #brands ) about Gamergate, in this 'open letter to brands'.

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Living Spaces - Your Style Covered - (2015) :30 (USA)

Living Spaces - Your Style Covered - (2015) :30 (USA)

Living Spaces has long run with the “Your Life. Your Style. Your Living Space” campaign, which positioned the brand as a place to extend your personal style into your home.

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Delivery gets personal with PhoneAddress™

Delivery gets personal with PhoneAddress™

PhoneAddress™ (which most certainly has a ™ at the end, although I feel rather stupid writing it like that), is an app which lets you use your smartphone to provide a delivery address.

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Google My Business - Proud Community / City Gym in Kansas City (2015)

Google My Business - Proud Community / City Gym in Kansas City (2015)

Google has some very helpful tools for small businesses and local haunts to take advantage of when they want to be seen in their community.

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Bioware - Mass Effect Andromeda E3 trailer - (2015) 2:00 (USA)

Bioware - Mass Effect Andromeda E3 trailer - (2015) 2:00 (USA)

This was created as an opener for EA's presentation at E3 - which is a bit like Cannes but for games a.k.a Really Big Deal™.

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Finally creative poaches from tech - as PayPal Exec Defects to Agency Side

Mistress, the multi-disciplinary creative agency based in Venice, Los Angeles, announced today the hire of Lee Roth in a senior role to lead the agency’s Strategy & Social Media services. Roth comes to Mistress from PayPal where he was Senior Director, Head of Advertising, Media and Agencies.

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Evolve - American Man / “Clear It. Check it. Lock it.” (2015) :60 (USA)

Evolve - American Man / “Clear It. Check it. Lock it.” (2015) :60 (USA)

Evolve are back, with their tongue in cheek promotion of gun safety.

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PlayStation Vue "If..." (2015) 1:00 (USA)

PlayStation Vue "If..." (2015) 1:00 (USA)

If we had all kinds of cool stuff like time reversing technology and force fields to protect us from phone zombies, we'd use them, wouldn't we?

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Red Robin "One upper" (2015) :30 (USA)

Red Robin "One upper" (2015) :30 (USA)

Red Robin has partnered with Paramount Pictures to promote the upcoming film Terminator Genisys. In this spot, four friends try to one up each other to prove who is the biggest Terminator fan.

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