Beaming ads into cars - the future?

Sony has filed a very interesting patent in the US for some "vehicle communication equipment" where you can push some buttons in your car and beam a message over to another car nearby that has the same widget installed. Apart from messages like "you cut me off mofo!" and "hey lady you're hawt, pull over" coming into frequent use, my money is on these devices being spammed as soon as a large enough portion of cars have them installed.
Just think, years from now college kids can have cruising and beaming messages to cars as their intern gig, rather than web surfing and spamming myspace and xanga. Now that's progress!

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TV is dead, long live the commercial, part two

Most everyone has been talking about the death of the commercial for years now, but with the boost of online video (which was bound to happen as everyone got broadband) things are not only looking up, new video channels seem to appear daily. See the video blimp and the video posters in the tube.

Mark Tutssel, worldwide chief creative officer at Leo Burnett is even touting youtube as a media channel, which I'm sure will cheer up the guys at youtube whom I hear burn through $12 million a month with no business model or income in sight.

Apart from similar services, such as google video and hundreds of lookalikes, youtube might find that users choose to upload their content where they get a slice of the ad-income-pie. An article in TV week "Gold rush in viral video" announces that Revver plans to come out of beta already in July. Revver shares the ad revenue with the video content creators, much like google adwords let a chunk of the income spill on to the sites that use it. One of the most famous videos released on Revver is the Coke and Mentos fountain insanity.

Revver's software lets video creators track their videos across the Internet, whether on MySpace, blogs, social networking sites, via e-mail or on Revver, said Steven Starr, Revver's founder and CEO. "Revver's allows for dynamic ad insertion, so where the video is being viewed we are serving up an ad after the video is seen," he said.

Perhaps next time you film your cat crashing into a wall, your baby sister miming to Barbie Girl or your dumb neighbour nearly castrating himself doing a stupid bike stunt, you'll opt to upload said video to a place where you could not only track its popularity, but also make a buck or two on it. Youtube needs to watch its back. Video creators might also decide to hold on a little tighter to the content they create now that they can make money on their own funny films....

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Black Horse hit the road with Chunk and Summer Street

Chunk has worked with Summer Street to create an online game for Black Horse Motor and Leisure finance to promote the launch of their new website.

A Switch in Time takes the user through different life-stages from 18-65 and with the help of Black Horse Finance keeps them switching to the right car for their circumstances.


Sonic wants you to make TJ a drink

How many Sonic thirst-quenching combinations are there? Make TJ Drink is a new microsite they've created where you can try your hand at mixing. The point is to try to figure out TJ's ultimate drink. TJ happens to be one of the blokes in the Sonic ads (never realized that was his name-see below). I'm guessing it's more fun to try to gross him out than get the right combo. ;)


A Cannes Titanium Badlander

By now y'all know that the Titanium winner this year was the Japanese company Design Barcode for inventing and implementing cool designed bar codes.

Naturally, we've seen this before. (More inside)


TV is dead - long live the commercial

The BBC reports about these new high tech ads on the London Underground which show video in the space where there only used to be boring old paper posters - naturally they even have a video presentation here about it. So who said that the thirty second commercial was dead?

The BBC article, with the obligatory reference to Blade Runner, explains that the ads are actually projected onto screens. Sounds rather old fashioned high tech that. Also, the idea itself is not so incredibly new. Back in May 2004 I sat waiting for my train in the Subway system of Barcelona watching ads on the giant screens. These screens were also airing the very latest up to the minute news and showed the arrest of more Madrid bombing suspects as they were lead out of their houses by heavily armed cops. Boy did that ever make me want to get out of the tube in a hurry.
Via brand flakes for breakfast.

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Current top tagged celebrity: John Cleese

The Celebrity with the biggest tag of his very own is currently John Cleese. My personal favorite is Schweppes "Taste":

where they spoof the 1990's Calvin Klein ads.


Anheuser Busch in Super Bowl through 2012

Seems that Anheuser Busch is set for the next six years as the exclusive alcohol advertiser for the Super Bowl. Back in March the company secured exclusivity for 2007, 2008, 2010 and 2011. Today they closed the gaps to maintain their "position of power" through 2012.


Burger King and Superman make kids go outside and play

It seems that all that talk about childrens obesity possibly caused by advertising fatty foods and fast foods has made at least one brand of junk eats finally change their kid marketing tactic. It's Burger King's latest superman movie tie-in where all the toys are outdoor actitvity type things or an accesory for your workout. If your kids are only motivated by competition, you can find supermans scores on the website - try and keep up with that.

In previous does fast food advertising make children fat posts, I ended up arguing with Dan Jaffe in the comments. Fair warning - bring up that fantasy about Sweden not having ads targeting children one more time and I'll.. I'll.... Why I'll force you to live there so you can see how wrong you are. ;)
Bonus points for the text at the top of the page that yells: HEY KIDS THIS IS ADVERTISING! Nice.


The Official AdLand Advertising Tutorial: Part Six - Creating TV commercials

The Adland tutorial series will now teach you the craft of being an obnoxious black turtleneck on the set of any commercial shoot. You'll fit in with the best of them!

Professors: Leslie Burns-Dell'Acqua, John Backman, Brandon Barr, Holger Wilcks, Åsk Dabitch, Marcus Engstrand, Brad Zabroski, Clayton T. Claymore, Huw Gildon and Grant Sanders (in no particular order) *

And remember kids always start every script with: "Open on a sun drenched beach" if the shoot is in winter and "open on a snowed in alpine cabin" if the shoot is in summer for extra travel points.