James Bartolomeo of Protagonist Films directed a new campaign for Century 21 that portrays its agents as “smarter,” “bolder” and “faster” than other real estate professionals. Conceived by Philadelphia agency Red Tettemer + Partners in its debut for the brand, the new spots present scenes of bright, young Century 21 agents, punctuated by shots of dogs, ostriches, chess matches, circuit boards and other things that serve as visual metaphors for their drive and savvy.
Warning Warning! Really annoying disabling of magazine-function in ads on iPads will
soon get really tiresome - scratch that, it is already.
Seems that the sway/pro-bono-type clients are the only ones who dare try this trick, Amnesty started it with the ad that would not swipe away in an iPad newspaper. Sure, fine, that ad makes a good point, but disabling a function to make that point is hella risky.