It's no official, the teaser campaign (or "stealth viral" as Adage dubbed it) Zack16.com, where a boy wakes up with "girl parts" one day and learns to love Tampax by the end of the week is created for Procter & Gamble's Tampax.
The campaign was created by Leo Burnett, Chicago and there was no mention of Tampax until poor Zack suddenly had a visit from aunt Flo and found a Tampax vending machine in the girls restroom.
As AdAge says, that wasn't the only thing "stealthy" about this viral campaign:
The campaign's backer hasn't been the only thing stealthy about it. As of this week, the most viewed of nine online videos produced had been seen fewer than 6,000 times on YouTube, though it's had a few thousand additional views on such sites as Funny or Die and StupidVideos.com. The fictional Mr. Johnson also has a Twitter account, @ZackJohnson16, with 949 followers.
So something weird happened to me last night and I'm just trying to deal. Went to the bathroom this morning to find that I suddenly possessed the aiming ability of a defective garden sprinkler. Soon thereafter I discovered that a super important body part of mine had gone missing. Maybe it went for a midnight stroll and fell into a pond? Decided to seek medical attention. Had an awkward discussion with the school nurse. Didn't tell her what really happened. I will remain elusive. Chelsea Carr walked by my locker today and we made meaningful eye contact. At least I think it was meaningful. I dunno, I'm confused. Maybe this is just a bad dream. I'm sure everything will be back to normal tomorrow.