More and more clients are starting to look to music production houses for more than just licensing a track or composing an original song. Increasingly, folks like Mophonics in Venice, CA, are being tapped by clients and agencies for multi-platform ways to use music to help support a brand.
This November, Mophonics, which also operates its own indie label called Mophonics Records, is having its roster artist Four Fifty One embark on the "smallest, most powerful mobile music venue" to support Upshot Energy Drink, the "smallest, most powerful energy drink."
Hitting college towns Austin, Fayetteville, Pittsburgh and New York, Four Fifty One will function as brand ambassadors, bringing its infectious pop punk sound to a series of impromptu, roving concert performances.
Said Michael Frick, Founder and Creative Director, Mophonics, "We're very excited and honored that 86theonions chose Four Fifty One to partner with UPSHOT on this tour. Four Fifty One's sound is independent, unaffected and energetic-qualities that mirror the UPSHOT brand."