AirTran upset at Real Men of Genuis radio spot

One of the radio spots in Anheuser-Busch's "Real Men of Genius" campaign has upset the CEO at AirTran Airways.

AirTran Airways says it may stop serving Anheuser-Busch Cos. products on its flights to protest a radio ad for Bud Light that ridicules discount airlines and their pilots.

The ad, part of the "Real Men of Genius" campaign created by DDB Chicago, is a comic tribute to discount-airline pilots, commending them for their "minimal experience" and for putting "the fly in fly-by-night." It also questions the safety of low-fare carriers: "Sure we're concerned for our lives," the announcer says - "just not as concerned as saving nine bucks on a round-trip to Fort Myers."

Anheuser-Busch says it pulled the ad after one airing in January, but it has remained posted on an ad-industry Web site and recently made the rounds online among some pilot groups and airlines. It also has continued playing on Anheuser-Busch's phone system.

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Miami goes guerilla for City Airline

Gothenburg's largest airline company, City Airline, opens a new line non-stop from Luleå to Gothenburg on the 31st of October. To spread the word of the new destination, Miami ran a guerilla campaign in Luleå last weekend.

At the same time as the Frölunda Indians was visiting Luleå for the hockey series on Saturday the 22nd of October, City Airline made a guerilla attack at specific locations in and around Luleå. A 10 person street team handed out vouchers, which included a ticket offer, a competition and an offer made together with Göteborg & Co for a tourist package, to 10,000 people.

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Starbucks newspaper ad plays off placement

Starbucks ran this ad in The Times in the UK on the paper's puzzle page.

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Bringing back webisodes

USA Today takes a look at some company's who are going back to webisodes to advertise.

Remember webisodes? Original minishows for the Internet were all the rage online before the Internet bubble burst in 2001. Now they're back, this time as advertising vehicles, courtesy of a robust online ad market and growing broadband audience.
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Clio Xtrem Racer: Race to resurrection

Renault is online with a new game "Clio Xtrem Racer: Race to resurrection". The gamer at the wheel of "ghost" car races against the time for reincarnation into New Clio. This futuristic racing game developed by Publicis Net France challenges gamers to experience cool jumps, loops and a blazing speed simulation.

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Civic group uses international figures to promote good behavior on roads

Nonprofit group Muevete por Tu Ciudad is promoting civic-minded behavior in Mexico City using the likes of bin Laden, former Iraqi dictator Saddam Hussein, and George Bush. The advertising campaign aims to "jolt the city's jaded commuters, police and public-transit drivers into courteous behavior."

Advertising firm Kastner & Partners in Mexico suggested using famous and infamous international figures, donating its design services and using free images in the public domain to craft the ads.

On one street-level billboard, the image of Saddam warns passers-by, "You can generate chaos: Don't you double park." Mother Teresa yells out, "Don't give bribes to the devil!"

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Should chief executives be in thier ads?

The Sunday Herald asked "Should chief execs feature in their own ads?" They printed two opposing points of view...well supposedly, at least.

Both the "pro" (written by Campbell Laird, founder of brand consultancy Three Brand Design), as well as the "con" (written by Tina Korup, managing director of edoMidas Leadership Development), laud the use of Richard Branson for Virgin as an effective use of a chief executive in an advert.

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Jeep's new print ads tout clean running

The latest print effort for Jeep out of BBDO Detroit for the Jeep Liberty CRD. Touted as their cleanest-running diesel ever.

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Clim + print ads get graphic

Print ads for a French heating, air-conditioning retailer. Ice cold igloos and other frozen things tell you how cool this is.

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Family Guy "Stewie" Branded Desktop Application

Fox Home Video and AdTools have released a screenmate communicator to promote the release of "Stewie Griffin: The Untold Story". This branded desktop application (BDA) includes songs, sounds, video clips, a trivia game and Stewie himself appearing both inside the application interface, and wandering free on the user's desktop. An innovative soundboard lets the user assemble and send customized Stewie messages to their friends.

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