PSAs for AdoptUsKids take comedic route

Director Sam Cadman of Tool of North America and kirshenbaum bond + partners teamed up with help from the AdCouncil to create four PSA spots for the Collaboration to AdoptUsKids. Here's what the director had to say about the project:

"These were great scripts, featuring a lot of funny moments that were simple and natural in feel," Cadman said. "It was also an opportunity for some great casting and very subtle comedic performances – qualities that really appeal to me."

Cadman and his crew made great efforts in crafting each spot to make it feel as realistic as possible. "It was critical to me that the teenage bedrooms didn't become cliched 'posters-on-the- wall' type places," he added. "So our location manager continued to search until we had what I think are two fantastic, absolutely genuine rooms – we didn't dress-in a thing! The same was true for the casting: We saw a lot of people, both actors and street casting, to make sure we secured 'real' performances from likable, everyday people."

Read on to check out the ads.

Adland: 
 

Cutting edge advertising....

Ah, and you thought I was done for the weekend. But nooo, here I go and dig up some cutting edge badlanders. Or at least some very sharp creative. Razor sharp, in fact. See inside

Badland: 
 

Alphabet soup - illustrating with letters.

Welcome to another helping of badlandian joy, this time we have a steaming hot alphabet soup to feast your eyes on, with a side dish of texted portraits. For all of you who wanted to know what happens when art directors stop being polite, and start using that "spray image" tool in freehand....

Badland: 
 

Help the Hill Holiday intern out

There is something odd going on in the comments to the HHblog post Responsibility. What’s Your Policy?...
Doesn't it seem that all those comments gushing with praise seem a tad canned? Mmmaybe? There's certainly something a little stiff about the blog, if! calls Hill Holiday's blogging attempt "all talk and no trousers." and tries to decipher why it is like that.

Adland: 
 

Kelly Award winners 2006

"Hollywood has its Oscars. Television has its Emmys. Broadway has its Tonys. And advertising has its Clios. And its Andys, Addys, Effies and Obies. And 117 other assorted awards. And those are just the big ones."
- Joanne Lipman, 1987

Reporting from one of the awards Joanne didn't mention - inside you'll find Kelly award winners and some notable shortlisted ads from 2006. Yummy.

Adland: 
 

SPEAK SHOUT ROAR

WWF brings us this website where you can create a voice channel to demand changes. Very cool.

Dabitch notes: aaaw, the kyoot panda follows the cursor with his eyes...

Adland: 
 

Big people in small spaces

Here's a fresh new badlandian squeeze for all ye who like it with pulp in. Pushing big people into small spaces is fun! Or as our eagle-eyed tipster puns it in Swedish "noll koll"!

Badland: 
 

Nike's transparent billboard - Nike wants you to slam into a wall.

That transparency thing seems to be all the rage now, everyone was doing it on flickr, then those Amnesty billboards took the world by storm (and is setting an unbeatable trackback record here, wow) - and now advertka shows us this mysterious Nike billboard.....

Commercials: 
Country: 
Ad type: 
 

Girl - only 16500 :- SKR

At first glance it was meant to look like a fashion ad, and it did in many ways.. But there was something unsettling about the pricetag. Did it really read "girl 16500 :-"? (Swedish Kronor). That detail made a few people take notice of these teasers.

Adland: 
 

Really bad company name of the week.

If you thought fit sliq was kinky, you'll love Dong Energy. Oh yes its real, Dansk Olie & Naturgas, or DONG for short, have decided to expand and in order to internationalize their brand the spent a bundle on a new name and logo, and ended up with this:
Dong energy

Seriously. Its for real. Those innocent Danes don't know what a dong is.

Thanks to Nuxx for the laughs.

Adland: 

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