McDonald's wants you on its packaging

Last week, the MediaGuardian reported on McDonald's new global search for everyday folks to appear on their packaging. The company is seeking 25 brand "stars" who sum up its "I'm Lovin' it" ethos. Those selected will be flown to London for a photoshoot in August.

There is no advertising for this campaign, and instead is relying on WOM by internet communities. In applying for the opportunity to be a "brand star", McD's is asking people to tell them what they "love in life" and "how they live it" in 100 words or less, along with a picture.

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New Altoids.com is more musical comedy than typical website

Altoids has again raised the bar by launching their new Altoids.com website. It is incredibly fun and well produced. Bravo!

www.altoids.com

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In-game ads get sophisticated

Online science-fiction game Project Entropia has taken the idea of in-game advertising further. Players have the tools to put up their own ads in the game.

The latest release of the game, created by MindArk PE AB of Sweden, features advertising billboards. Through a PowerPoint-like system, players create animated ads and buy time on the billboards.

So far, the ads have been promoting player-organized in-game events like fashion shows and hunting competitions, as well as businesses like stores and hunting grounds, said Marco Behrmann, MindArk's directory of player relations.

MindArk said it was the first player-oriented advertising tool built into a game.

In another virtual world, Second Life, players who master its tools can create almost anything they want, including advertising, and enterprising players have created their own ad-exchange program on a Web site.

Adland: 
 

SAS are completely lost in Gothenburg

With large billboards and newspaper ads SAS advertises their direct flights from Gothenburg to sixteen different destinations in Europe. On a map of Europe the destinations have been renamed, to Gothenburg neighbourhoods to illustrate. A pretty funny idea, if these neighbourhoods had been positioned somewhat like the neighbourhoods of Gothenburg actually are. Västra Frölunda (West Frölunda) should be out west, naturally. (read more).

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Future Lions Global Student Competition - deadline, May 21, 11:59pm

06 April 2006 Future Lions Global Student Competition Announced
First-Ever Student Competition held at Cannes 53rd International Advertising Festival

In collaboration with the Cannes Lions Advertising Festival, AKQA has organised the first ever "Future Lions Competition" for advertising students around the world. The global student competition is now open and accepting entries. The goal of the competition is to showcase forward-thinking ideas and concepts created by the next generation of global advertising superstars. The Future Lions site futurelions.com includes an actionable creative brief, frequently asked questions, winning tips from AKQA's Executive Creative Directors, downloadable posters and an online submission form.

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Reginald Pike direct rats.

Brian Lee Hughes directs a dead-pan delivery of garbage men throwing rats in your yard in "R.A.T." - call 1-800-got-junk to get rid of the little critters. Concept by Rethink Vancouver.

You can view the 1-800-got-junk? R.A.T. films in the commercial archive, R.A.T. 1 and R.A.T. 2

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Quicky ad breaks

Motley Fool informs us that NBC is trying "speed ads" this week on its USA Network. The experiement consists of a one minute commercial ad block with 2 :30 spots which so far Walgreen and Allstate have signed up for. The rest of the commerical breaks will be their usual 2-4 minutes in length. Here's a great point by the writer of the article:

On the other hand, I can't see just how effective this experiment might be. First off, there's the sheer fact that it lasts for only five days, during one program, which wasn't identified. If the experiment is deemed a success from this small piece of data and the practice becomes more widespread, I can imagine a few things that might infuriate viewers still more -- if the commercial breaks are shorter but more frequent, for example. As a Foolish colleague of mine commented earlier, the frequency of commercial breaks is already enough to make a lot of us feel just a bit ADD. Breaking up the story too many times for quickie breaks might rile up even more of the self-righteous indignation that many viewers already feel.
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Anything But Cute ad sparks controversy

A spot that is part of the Anything But Cute campaign by BBDO Detroit for the new Dodge Caliber compact is causing a bit of a ruckus among gay advocates. The ads were created to target 25-35-year olds with "edgy", "off-color humor". Chrysler has received a number of complaints calling the spot stereotypical and "a cheap shot", although they have no plans to pull the ad.

SuperAdgrunts, check out the spot below.

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The Young Guns vs The Old Ones

suture says: Here's a game where you play the five independent agencies and go against the biggest holding companies in advertising.

Dabitch notes: It's a bit like old streetfighter archade games except you toss WOM-campagns and web-pages at the boring old farts that are your opponents. Mildly amusing. Try TV, it sets them on fire! Looks like truthdaredoubledare have created this piece.

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Live ads at the theater

Visit London has created a 3 minute "live ad" that will be presented for the first time tomorrow night during the evening performance of "Steptoe and Son In Murder at Oil Drum Lane" at the Comedy theater.

The ad will connect aspects of the city is is playin with those on offer in London, and will be supported by print and online. Each advert will feature a local celebrity or actor making a cameo appearance.

They claim this is a first, although last February, there was news of scripted "commercials" piloted at the Apollo in Victoria acted out by the cast of Saturday Night Fever for products including McDonald's, Heinz and Kellogg's during breaks in the performance.
update Check comments, the first interactive ad like this was done at least 13 years ago.

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