Director Sam Cadman of Tool of North America and kirshenbaum bond + partners teamed up with help from the AdCouncil to create four PSA spots for the Collaboration to AdoptUsKids. Here's what the director had to say about the project:
"These were great scripts, featuring a lot of funny moments that were simple and natural in feel," Cadman said. "It was also an opportunity for some great casting and very subtle comedic performances – qualities that really appeal to me."
Cadman and his crew made great efforts in crafting each spot to make it feel as realistic as possible. "It was critical to me that the teenage bedrooms didn't become cliched 'posters-on-the- wall' type places," he added. "So our location manager continued to search until we had what I think are two fantastic, absolutely genuine rooms – we didn't dress-in a thing! The same was true for the casting: We saw a lot of people, both actors and street casting, to make sure we secured 'real' performances from likable, everyday people."
Read on to check out the ads.