72andSunny Helps G4 Conceive--and Promote--New "Star Trek 2.0" Show

Los Angeles ad agency 72andSunny has teamed up with G4 to launch and promote "Star Trek 2.0," a new TV series that reinvents classic Star Trek episodes in an innovative and interactive way. In addition to collaborating with G4 on the concept for the show, 72andSunny also conceived a stop-motion ad campaign to help promote the series. "Star Trek 2.0" premieres Monday, April 10th on G4 at 11 pm ET/PT, with the promo spots "Karaoke," "Coffee Shop," "Cribs" and "Pool" breaking that day as well.

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AIGA: Inequality Matters

AIGA: Inequality matters.
"Inequality of income, access to health and education, and access to markets for trade is trapping people in a cycle of poverty despite their best efforts.

The posters in the "Inequality Matters" series illustrate how much disparity there is in the world even in the fundamental human condition. "
poster set one and poster set two.

There are some really nice posters here, which one is your favorite?

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Mauresmo
Federer
Sharapova
Nadal
 

Tennis Power - Mauresmo / Federer / Sharapova / Nadal

Four Italian posters for the Italian Tennis Tournament - see inside.

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Unfortunate Art Direction

I don't know why, but this sort of thing seems to only happen with meat ads. If you recall, there was that Argentinian chunk of meat - now there's Super Target's sliced ham.

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Adage.com redesigns, goes back to Advertising Age

Trying to get to an article on Adage.com over the weekend was unsuccessful as the site was down for maintainence. The reason? A redesign which launched today. Scott Donaton gives a sum up about the redesign and the reasoning behind it. It definitely has much more of a "blog" feel to the layout now compared to before. One new plus is not having to be logged in to read the front page news. They have also added the ability to add comments to news stories. Currently their opinion poll for the site is split down the middle between "it's worse" and "it's better." Hopefully they will work out the kinks in the design, such as overlapping columns (in what I'm guessing is css) on some of the pages.

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Adicolor goes global

Idealogue created an idea for podcast commercials for adicolor. Seven color-themed films in total will each be directed by well-known directors. The first film released was White, (r255g255b255) in which Jenna Jameson bashed the crap out of a Whack-A-Mole machine. It was directed by Tronic. This past week the second film Green (r006g146b071) was released, directed by Happy, which tells the tale of the Finkles and the Gladstones celebration the end of the nuclear winter.

The remaining directors include: Neill Blomkamp, Roman Coppola & Andy Bruntel, Psyop, Saiman Chow, and Charlie White. The rest of the flims have the following release dates: Pink (r243g197b208), April 12; Blue (r023g075b158), April 19; Red (r213g037b053), April 26; Yellow (r254g245b60), May 3; Black (r000g000b000) May 10. The urls for those unreleased spots will also carry on the theme of RGB, which is a very nice touch. The colors relate to the original markers that were sold with the adicolor back in 1983.

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Samurai Kittens promote animated series

To promote IFC's Samurai 7, an animated adaptation of Akira Kurosawa's classic "The Seven Samurai", Cog1 has created Samurai Kittens. It's cute and cuddly meets gory violence. The lead flash programmer mentions a bit about it here in his blog. Screenshots inside.

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Dunkin' Donuts breaks new advertising campaign

Dunkin' Donuts breaks a new advertising campaign today with the tagline, "America Runs on Dunkin'". A multi-million dollar effort by Hill Holliday, Boston, the campaign positions the brand as how keeps busy Americans fueled and on the go.

Components of the campaign include eight 30-second and eight 15-second television spots, nine radio spots, a multi-tiered print effort, in-store advertising, outdoor program and online. There are two spots are currently on the Dunkin' site. Check them out here.

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Girl getting saucy with her cellphone

Thought this new viral from Hotxt might take your fancies.

Hotxt

Hotxt is a UK based company with a service that offers unlimited text messages across networks for a fraction of the network cost - £1 pcm.

The viral, which was launched today, consists of a girl "stimulating" herself by getting someone to repeatedly text her. It was created by M&C Saatchi’s offshoot agency DNA.

Enjoy!

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Interview with Stan Richards

The Dallas Business Journal interviews Stan Richards, founder and principal of The Richards Group in Dallas. Find out some of what goes on behind the scenes there, from the no-email policy to stairwell meetings. Or read on to check out some excerpts.

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