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Getty images- whatever goes through your mind - print Israel

This print campaign could also be called "pictogram of how stereotypical creatives think". Ah, can you feel the honour in being the target group adgrunts? Aren't we special? Don't bother trying to enlarge the images, the submitted work was already in 600 pixels wide only.

Lines read:
Line: "Short list sucks I want Lions"

Commercials: 
 

Milky Way - "Caramel Stretch Campaign", Movie Theater Line Barrier, Seat belt, Conveyer belt - ambient USA

Remember the Milky Way conveyer belt I posted 09/04/2008? There's more to that campaign, check out the Movie Theater Line Barrier, seat belt and bonus film of the conveyer belt inside.
(I like it, but then I'm a sucker for chewy caramel).

Commercials: 
 

Tappening - Obama, McCain drinking problems - wild posters, USA

Tappening attacks the candidates bad habit of drinking bottled water wherever they go with this campaign. Their full release is after the jump. Tappening -- founded by Mark DiMassimo and Eric Yaverbaum -- is an educational campaign designed to encourage the public to drink only tap water, and to send a message to the bottled water industry about its unnecessary and extreme waste of fossil fuels and resultant pollution of the Earth.

Commercials: 
 

Audi Quattro - Grip - print, UK

BBH London explain how Audi's quattro system works without the compliacted technical mumbo-jumbo.

Commercials: 
 

Toshiba - Euro 2008 Closer than ever - print, Israel

Shalmor Avnon Amichay / Y&R Interactive Tel Aviv and Toshiba got together and decided to link its extra large screen LCD with the Euro 2008 the biggest football event of the year - by using the proximity of the pages in a double page spread to illustrate how close you feel to the action when watching one of these TV's.

Innovative use of media
We wanted consumers to experience the thrill of watching football on a TOSHIBA extra large LCD screen.
To emphasize the experience we used the media in a unique way:
We composed the double-spread ad in a way that involves the readers, makes them turn the newspaper around and lift it up.
We actually transformed the ad from 2D to 3D, and the audience – from passive to active.

The result
Best selling month ever for TOSHIBA extra large screens.

Commercials: 
 

Microsoft takes back the narrative with Eva Longoria, Pharrell Williams, Deepak Chopra and you PC users.

“Hello, I’m a PC, and I’ve been made into a stereotype, says a John Hodgman lookalike into the camera, dressed in brown suitjacket and tie, against an all white backdrop. Yep, this is the next phase of Microsoft’s $300 million advertising campaign and they are going straight for Apples "Mac vs PC". This won't be the entire campaign though, how would that look if your campaign was built around spoofing another - instead they are making lots of different ads to appeal to different people. Commercials featuring author Deepak Chopra, singer Pharrell Williams and actress Eva Longoria are set to hit the small screen soon. The tagline: “Windows. Life without walls” is the ribbon to tie all of this together - and it's actually making some sense now as we read in the New York Times that David Webster, general manager for brand marketing said:

“They’ve made a caricature out of the PC,” he added, which was unacceptable because “you always want to own your own story.

So, out come the "regular joes" who aren't so regular as ads stars "everyday PC users, from scientists and fashion designers to shark hunters and teachers, all of whom affirm, in fast-paced, upbeat vignettes, their pride in using the computers that run on Microsoft operating systems and software"... Oh wait, this is beginning to sound like all other testimonial campaigns, ever. Hmmm. If they only shoot the hands I'd think it was a campaign for HP laptops. I guess we'll just have to wait and see how this turns out, though I admit that I'm already liking the Hodgman spoof. Hodgman rules though, you don't mess with the Hodgman!

See website to go with campaign: Life without walls
Previously on Adland: Microsoft Kills Seinfeld - a.k.a $10M down the drain.
Update: Microsoft Windows - Windows. Life Without Walls. - I'm a PC. commercial available here.

Adland: 
 

Microsoft Kills Seinfeld - a.k.a $10M down the drain.

the Denver egotist shares gossip from Valleywag.

In a phone call, Waggener Edstrom flack Frank Shaw confirms that Microsoft is not going on with Seinfeld, and echoes his underlings’ spin that the move was planned. There is the “potential to do other things” with Seinfeld, which Shaw says is still “possible.” He adds: “People would have been happier if everyone loved the ads, but this was not unexpected.”

What the...? OK, so the 90-second Shoe Circus advert and the near five-minute spoof on "the simple life" New Family commercial were not exactly universally loved. Manye hated it, including Leslie at Burns Auto Parts who summed it up with "Just because someone spends a ton of money on a promo, doesn’t mean it is any good.". This attracted some CP&B employee who rushed to defend their campaign in the (now removed) comments:

Adland: 
 

V Lemon Frucor - Change - (2008) :30 (New Zealand)

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Colenso BBDO Auckland has launched a new flavour for V called V Lemon. Because people are different. Some people don't like to take orders, "others quite like married life".

Colenso BBDO, Auckland
Creatives:
David Liversidge : Editor
Nick Worthington : Executive Creative Director
Lisa Fedyszyn : Creative
Jonathan McMahon : Creative
Gemma Heyes : Agency Producer
Production Company : Liquid Studios
Group Account Director: Angela Watson
Account Director: Scott Coldham

Commercials: 
 

St Matthew-in-the-City - Coke-sniffers - print, New Zealand

St Matthew-in-the-City offer Pet blessings....The church really is open to everyone. ;) M&C Saatchi Auckland punned this poster.

Commercials: 
 

Volkswagen Polo - Make some noise / I like it - (2008) :40 (South Africa)

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Ogilvy, Cape Town remember the nineties - do you?

Chris Gotz : Executive Creative Director
Chris Gotz : Creative Director
Cuanan Cronwright & Jennifer Macfarlane : Copywriter
Johnine Hughes : Agency Producer
Director : Theo Crous & Cuanan Cronwright
Production Company : Bellville Studios & B&S

Commercials: 

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