Verizon Turns to the Clouds & Best funeral ever

Brand new has a great review of Verizons logo redesign, looking like little fluffy clouds: Verizon Turns to the Clouds - meanwhile over at Improv everywhere you can watch the

Adland: 
 

Pigeons to be used to directly target consumers with advertising.

Brendrepublic reports that pigeons are to be used to directly target consumers. Of course, the RSPCA are trying to stop the advertising gimmick.

The initiative, developed by creative advertising agency Creative Orchestra, uses GPS technology to sync-up with users mobile phones.

Using electromagnetism, the birds are able to navigate the location of their targets, using new patented technology called BYRD, originally developed for use in the American military. BYRD disrupts the pigeons natural geometrics and allows the GPS technology to steer it towards any mobile device.

April fools!

Adland: 
 

BMW - Magnetic Tow Technology - print, UK

Commercials: 
 

Adland April Fools jokes (so far) - Hotelicopters, 3D chrome, Twitter Guardian and more.

Every year I keep thinking that I should change the skin of Adland to pretend we've been bought by Google or someone, but I fear I might scare y'all half to death. Good thing other people don't mind printing pranks all day long - here are a few that I've found so far.
 

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Link Lust: Your logo makes me barf, Twitter adfeeds collected

Your logo makes me barf has quite the collection of logo horrors - how about that dog mounting that cat? Friendly animals, indeed. For more accidental sex in logo's, check the phallic logo search here.

 
Font game is a game, with fonts. Fer shuriken. It's shooting practice and font skills testing at the same time actually, it's like they made this game for me. You have 4 seconds to shoot the right font when the little targets come up, do you know your VAG from your Bembo, your Interstate Regular from Eurostile?

 
There's a new page at tweeeeet.com to keep track of, tweeeeet.com/thedenveregotist shows the latest tweets from the usual ad-tweeting suspects. keep that window open to get an overview over the adtweets of the day, easy.
Speaking of adtweeters, the Angrydesigner is on an all caps rant against the world. He's like Adobegripes in tweet form. And ALL CAPS.

Adland: 
 

Scam ads for another agencies client wins awards - what would jesus do?

This ad, showing Jesus snapping a picture of a bunch of nuns with the Samsung SL310W camera, was published in Lebanese newspaper Al Mostakbal last week.

The ad has been called "an attack against Christian symbols", bound to happen as soon as Jesus is involved, but here's the kicker - the ad agency FP7 who created it, doesn't have the Samsung account.
Sunny Hwang, the president of Samsung Electronics Levant, said to Brandrepublic "At no time was Samsung Electronics aware of these advertisements and the company has not approved or commissioned FP7 to create any advertising campaigns. "

At the recent Dubai Lynx awards, FP7 picked up a gold, a few silvers and even the ad agency of the year award but after this little mishap, the agency (and their work) is being investigated by the award organisers and they might get stripped of all their honors.

At what point is it ever a good idea to create, and actually run campaigns for clients that you don't have? The spec turned ghost ad epidemic seems to be getting worse by the minute here - in some cases I understand how it happens. Say, for example, you have an idea approved by the local branch of a worldwide brand which gets nixed the moment the global director gets a whiff of it. Or, you were way too exited when you submitted spec work here that you forgot to tell us it was spec and the worlds adblogs operate under the assumption that it's real (please don't do that).

Seems to me that we're getting more and more cases of this, is it happening more often or does the collective hive mind of the web reveal them more often? Even Cannes is littered with ads that are ghosts these past few years, remember the Luxor hightlights campaign from Leo Burnett, even though it was Lowe's client. JC Penney never approved the dressing down ad which Saatchi NY won a Cannes Bronze Lion with, but at least in that case Saatchi did actually have the client. The balls of creating an ad for a competing agencies client and running with it, wow.

There are places you can show off spec work, for example the London International IDA, and new awards for work that dies on the foam core is popping up like mushrooms every day, even we have a spec work category here so we don't delete submissions, even when the client does a u-turn after you've spent a week on the shoot creating that great campaign.

Badland: 
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Link Lust: Quotation marks, new ad-pals and must have tees for typenerds.

Hate stray quotation marks? You'll probably love the "blog" of "unnecessary" quotation marks which has ample examples of the horror. Here's a sign where you might get donut-like food and a drink almost, but not quite, entirely unlike coffee: When the "alarmed" door is done freaking out it might join me in laughing. Bonus: quote abuse flickr pool.

"10 Shirts Every Type Nerd Must Own" does exactly what it says on the tin. Time for fresh tees as spring is here.

New site for adnerds has sprung up and it reminds me a bit of the Pit Of Advertising wonders from way back in the day in that is has fun ad-nerdy games to play. Over at Adiocracy.com you can try and guess what this product just made for guys is really for. If you said pretzels you win a bag of dry bread stuffed with processed cheese, congrats!

By the way, while I'm here hogging the mike, we do have a link page collecting all ad agency, ad collections, ad blogs and other ad related sites, but it looks like it's time to retire the adlinks for now in the way that they are displayed. Submissions as of late have been carton exhibitions (yes, really!) and everyone is emailing me links anyway. Back to the drawing board in regards to that then. ;)

Adland: 
 

Copyright registry changes its terms, but will it ever really be needed?

Much has happened since I posted If copyright infringement is the poison, copyright registry is the contamination, for one thing Randy Taylor from C-Registry.us got involved in the thread over at Burns Auto Parts blog eager to correct the mistakes in their Terms & Conditions. Kudos. Then Leslie posted in Copyright Registry fixes ;

After hearing the hue and cry of the photographer community, the Copyright Registry has made significant changes to their copy and contract terms. I think we, as a community should applaud these changes and the spirit in which they were made.

I hope I'm not mistaken for one of those unreasonable folks that digs in their heels but I still want everyone to think about the orphan rights act (which doesn't exist) for a moment. The 2006 version was stopped by protests led by the Illustrators Partnership, and the 2008 version died on the steps to the house. If we for a moment ignore the massive protests from the artist community in the United States against this proposed US law, lets think about the global law, that is The Berne Convention, and ponder where this idea fits in it. I'm done, it doesn't.

164 countries have agreed upon the idea that copyright is a passive act, that is once you create something it is copyrighted by you, and it is up to would-be-users of your copyrighted works to seek out permission for use. This works because it is simple, as an artist explained it back in 2006 “If you find a creative work, you may not know who created it, but you know you didn’t.” - and it's democratic, your holiday snapshots enjoy the same protection as Kevin Carter's famine photographs from Sudan.

The US had a different idea back in the day, they wanted people to actively seek protection for copyrighted works by registering at the copyright office, and only joined the Universal Copyright Convention (pdf link) back in 1952. It was developed by United Nations Educational, Scientific and Cultural Organization as an alternative for the states that disagreed with some aspects of the Berne Convention, but still wanted to participate multilateral copyright protection. Eventually the United States became willing to participate in the Berne convention and joined in 1989 - only to consider laws that go directly against the basic principal of it twenty odd years later. You can't have it both ways. Lets be frank here, what the proposed law will be most effective in doing is making sure that unregistered work will be considered a potential orphan from the moment it's created if it is not registered (in the US).

Where would this leave non US artists works in the legal mess this seems to create? European citizens create work in Europe and have it "orphaned" in the United States because, lets face it, registering work is both a huge time sucker and money pit, but also why should an artist whose work is protected by the Berne Convention have to?

The professional photographers over at EPUK called the US Orphan Works Act "Uncle Sams Theives Charter" for a reason.

So, while c-registery.us do their best to amend their TOS, I still don't think registering your work before a law even exists is a good idea. But that's of course, entirely up to you.

(if you're interested, there's plenty more posts regarding copyright here on adland from all sorts of angles - for example since Gawker's disclaimer mentioned the Leslie Kelly, et al. v. Arriba Soft Corp. case, I had a short chat with Leslie A. Kelly about copyrights)

Adland: 
 

BK Burger King & Spongebob - Square Butts music video - (2009) 2:20 (USA)

BK Burger King & Spongebob - Square Butts music video - (2009) 2:20 (USA)

I like SQUARE BUTTS and I can't deny.... wait, what?

 

KICKERS PRESENTS RANDOM BANDITS WITH DIGITAL PUSH

Kickers, the classic footwear brand is launching Random Bandits, a series of short animated comedy sketches backed by an online campaign created by digital agency Holler.

In a deal with TV comedy show Modern Toss, Kickers has produced a series of three short animated comedy sketches featuring a mix of brand new and classic Modern Toss characters, oversized boots and flies mulling over some very bizarre celeb rituals.

The brand, synonymous with popular British culture, is using digital media to reaffirm itself with its target audience of 19-35 year olds.

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