2006 Midsummer Awards

Last Friday the Midsumer Awards were held at The Savoy in London. The jury consisted of: Chairman Mark Roalfe of Rainey Kelly Campbell Roalfe, Steve Jones of DDB London, Stuart Outhwaite of Mother. Charity Charity of JWT, Andrew Petch of Publicis, Mark Hendy of Ogilvy, and Gary Anderson of Fallon. Best International Director went to Michael Wong of The Sweet Shop. Palme D'Or for Best Production Company went to Stink. Best Director was taken home by Ne-o. of Stink And Abbott Mead Vickers BBDO won Most Successful Agency.

Grand Prix for Most Outstanding Commercial was awarded to Sony Bravia Balls by Fallon, directed by Nicolai Fuglsig of MJZ.

Adland: 
 

UK Kellog ad gets cult rep - Frosties kid not dead.

For those who haven't seen the tremendously annoying Kellogg's ad with the blond kid singing in it, you can view it here. Thanks to Joel a member of lowculture we know how David Whitehouse of the Guardian feels about this, full excerpt posted here in their forums.

And what we're left with is a jingle being sung by a boy at the exact moment his voice breaks, in a tone so monotonous it appears to be operating at a frequency which toys with people's bowels. It is, quite simply, the worst soundtrack to an advertisement ever.

Lets not forget, with the worst rhymes too, check out "pirate" rhyming with "great". *shudder*
The Museum of Hoaxes has looked into rumor about the Frosties kid being dead. He's not as Kellogg's has stated "The current advertisement has been well received by the vast majority of our customers. We would also like to take this opportunity to confirm that the lead boy within the advertisement is well and continues to live in his native South Africa."

Adland: 
 

Link Lust: A Groovy Kind of Link

An ATM dispenses boob bucks, or so reader djchrome reports to MIT Advertising Lab. That fake money thing has been done to death so if this really is delivered by ATM, that's interesting. And infuriating, I'm sure.

Rice-A-roni is again the San Francisco treat, complete with the old jingle. It's still not available at San Franciscan eateries. ;)

Adcritic reports:

After a mere seven months as CEO of the Cannes Lions International Advertising Festival, Penny Reid has stepped down. Reid, 46, previously served as joint-CEO at Tequila London after it merged with TBWA/GGT, where she had worked for seven years. The news release states Reid left due to personal reasons, and that a new CEO will be recruited soon.

These links brought to you by the anti-boredom campaign.

Adland: 
 

Egg-vertising

The New York Times is reporting a story about TV channel CBS advertising on eggs to promote their fall lineup. Fine, just don't touch the bacon.

Adland: 
 

Sprite does giant "blinkie" posters

"Interactive" posters currently running in Copenhagen for sprite show you one thing from one angle, and another thing as you move.

Read more to see the ad in full.

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Flashy PR trick might get club closed down

CopaCabana in Skagen has offered the ladies 50% off drinks if they show their more or less naked breasts to the camera and allow these images to be posted on their home page. Copacabana figures that it attracts customers, both to their homepage and to the night club. The people of Skagen are not as happy about this as the club is, they think that all of Skagen now gets a bad reputation which damages their important tourist industry.

Adland: 
 

Lowe Bull knocks planes out of the sky

What's going on here? Seems that down in South Africa, they take their vitamins seriously. Flinstones kids and BamBam are reported to be very envious.....

Commercials: 
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Stella Artois brings out the film buffs

Last year Stella Artois used "Where's Waldo" type concept to promote their film festival. This year Lowe London created a viral film campaign. The five films feature film buffs discussing the minute inaccuracies from films like "Ferris Bueller's Day Off". The ads end with the line "Yeah. We're into film too." Read more to check them out.

Adland: 
 

Film students make ads for Yahoo!

Yahoo is getting in on the video content trend and consumer generated advertising.

In a departure from traditional advertising campaigns, Yahoo! and its agency, Soho Square / OgilvyOne, invited film school students to participate in creating the new advertising. Yahoo! and the agency worked with the London Film Academy, Parsons, the San Francisco Art Institute and Yale University to develop scenarios in which a person directly or indirectly reveals that his or her "Yahoo! has changed."

Additionally, Yahoo! created a new Yahoo! Video category where users can easily upload their own videos to be viewed alongside the film school work. For the first time, Yahoo! has made available a variety of creative assets for consumers to incorporate into their videos, including the Yahoo! logo, yodel and sample scripts. Yahoo! will select the best submissions to feature in its ongoing advertising on the Yahoo! network.

Watch the film student's films here and add your own.

Adland: 
 

AdCrap Recap - Week 28

Get your fill of Adland goodness with a quick recap of last week's ups and downs.

Down: Yet another appearance for Talk Talk in badland.
Down: Proof W+K lives up to it's mantra of Failing harder.
Up: Urinals upset McDonald's customer.
Up: Delaney Lund Knox Warren & Parnters tells men to notice their nuts.
Down: Seduction on public transport ends up in badland.
Down: Mentos wins, Diet Coke still sucks.

Ads of the week:
Olympus µ 720 SW - Shark proof / lucky surfer - (2006) 2:00

Adland: 

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