Orangina is back, and this time ad agency Fred & Farid Paris are appealing to... I don't know but I bet furries with a masochistic bend might like it. ;) In the ad a guy is forced to strip, by a bikiniclad panther-vixen with a whip.
In this ad, it's fun to play "spot the city", as the footage comes from all over the world.
Cutters' lead editor Nadav Kurtz states, "The sheer amount of compelling material, with over 30 hours of 35mm, 16mm and Hi-Def footage, was initially daunting. I spent the first week just digesting it all and cutting longer versions. I was initially drawn to the "bigger," more beautiful imagery. But by the second week, it became clear that the spot also needed those simple, intimate human moments. Draft FCB's John Claxton, Kurt Fries and Greg Lederer were, as always, very patient and thoughtful and were committed to giving the footage its due diligence. In this type of spot, there's a moment when the cut achieves a certain harmonious balance and I feel like we captured that."
Loooks like the SVA did well at the Young Gun awards, or better than well, they cleaned up as ten of the 25 YoungGun International awards were presented to recent SVA alumni and current students.
What's more impressive though is that nine of the 10 winning campaigns came out of the same class - Unconventional Advertising - taught by Frank Anselmo, an award-winning former creative director at BBDO and executive creative director at KNARF. Commenting on the awards, Anselmo says, “A YoungGun award is a true door opener for students. The fact that SVA won 10 of the 25 awards is mind-boggling. Where is the ‘School of the Year’ award?” The Unconventional Advertising class at SVA is an intensive, concept-to-execution, detail-oriented course that emphasizes concepts executed outside of the traditional print, TV and interactive mediums.
Following a major recent campaign for Nike via Wieden+Kennedy/Portland, Tool's director Jason Zada furthers his plunge into the live action and digital realm with the launch of a fully interactive website that makes the most unlikely of products - Diamond Crystal® salt - fun, interesting and educational. The site, www.salt101.com, built in close collaboration with Carmichael Lynch and sister PR firm, Carmichael Lynch Spong, features renowned television personality and award-winning author Alton Brown dispensing cooking tips with his trademark humor and expertise.