Nike convicted of copyright infringement, Zhu Zhiqiang won

Back in july we told you that Nike was in court for plagiarizing cartoon stickman Now a Beijing court has ordered Nike to pay $36,000 to Zhu Zhiqiang. The court ruled that Nike had infringed on the copyright of 28-year-old cartoonist Zhu Zhiqiang, China Daily reported Thursday. The court said: "Ahead of the completion of the cartoon character of the stickman by Zhu in 2000, there was no such artistic work in China. So the character was original and should be protected by Chinese laws." Nike representative Zhang Zaiping told a newspaper that they would appeal the decision. Zhang thinks that the "stickman" lacks originality, was in the public domain and should not be protected by copyright.

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Dentsu makes Boeings Dance

Glassworks, London made this little dance happen, but it was the brainchaild of the peple at Dentsu, Japan, that started it all,
Hiroshi CD, Sasaki, Yutaka planner, Maeda knowledge, Toshinari, Tada Makoto, Kobayashi, Kazuto, Itoh euhm....Tanaka , Hasegawa, Haruo, Itoh CG supervisor Matuki Kiyosh. Righto. I didn't get anyones names or titles straight there, but check thier skilzz!. They make Boeings dance! Oh yes. Watch'emboogie! (click the pic fool) --+ windows media player, only.

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iPodification posters might be most copied of 2004

So, I'm guilty of pushing poor Caffeinegoddess to publish the 2004 lists before everyone headed off for the holidays, knowing full well that only us diehard workaholics (hang on, that's all of us, right?) would be here during the days after Kwanzaa and before New years.... But, we have to add now that after the Fuse iPod ad spoof campaign , the mystery under the presidents coats iPod, the real religious iPod ad for christianity and countless others, the iPod campaign is quite likely the most copied campaign of the year. At the Edinburgh Festival ('the fringe' in August) these posters appeared. The team who did these, and Art Director Susan Alinsangan especially, should be quite chuffed despite not winning the coveted D&AD award for best Art Direction.

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New Challenges from the Lowballers...and What to Do About 'Em

When I was a photographers' rep, I encountered lowballing all the time. Clients would say, "This guy came in at under half what you want." Sometimes we'd lose projects to these lowballers (when money was the deciding factor), sometimes not (when creative was). Now that I'm a consultant, I still hear from agencies that say that they often get bids from photographers (and other creative professionals) that are incredibly low and/or that include all rights. While we all want to think that a freelance creative professional is chosen more often than not for his/her abilities, often the reality is that a client can find good creative for an incredibly low price...thanks to lowballers who are ruining the industry.

So, just what is lowballing and why is it really bad for all of us?

Many people define lowballing as the act of charging less than your competition. That's not an accurate definition. Lowballing is charging less than the fair market price. The difference between those two definitions is enormous.

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Orange lets you create and compete with paper films

Paper film festival is on the hunt for the next Steven Spielpaper - the site lets you create and compete with short paper animations. Several categories are up for grabs, Best Mobile Film category, Best Video Film and Best Photo Poster.

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Advertising: the booziest industry by far

Advertising really is the alcoholic industry according to a survey from the Centre For Economic and Business Research which shows how much each British industry spends on alcohol per employee the Telegraph reports. Advertising firms shell out £ 248 per employee and year! That buys quite a few Bishops Fingers, or 47 bottles of Chardonnay.

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Vodka or mineral water? Why not both?

Russian vodka makers confuse punters with concealed vodka commercials - Pravda: Что россиянам не показывай, все равно водку видят.

In the aftermath of strict new Russian advertising laws (a full ban on advertising any alcoholic drinks stronger than 15%) the Vodka makers are getting creative. The trick pioneered by cigarette brands is being employed as mineral water, chocolates and even magazines are actually ads for Vodka brands.
Flagman chocolates carries the same name as Flagman Vodka, and people perceive the commercials for the chocolate to be commercials for the vodka according to a poll conducted by the Federal Anti-Monopoly Service. As a result of that poll the Anti-Monpoly service told the channel NTV to stop airing the ads. Waltz Boston vodka makes ads for mineral water in bottles that look a lot like their vodka bottles, and may be next in line, as fifteen percent of people polled thought they actually were ads for the Vodka, not the water. The anti-monopoly service are considering "a special decision regarding inappropriate commercial advertising of strong alcohol drinks."

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New Testament as ad-insert in the Gazette

A different kind of ad-buy, the New York Times reports Scripture Sent With News, as the International Bible Society paid to insert a copy of the New Testament in last Sunday's issue of The Colorado Springs Gazette.

Bob Burdick, publisher of The Gazette, said that the paper regularly took advertising from religious and political groups, and that most readers understood that such advertisements did not amount to an endorsement of their ideas.

"We're not in the business of stifling ideas," Mr. Burdick said. "I don't think papers have to back away from ideas because they're religious ideas, just as they shouldn't back away from ideas because they're political ideas."

The paper received 195 positive messages about the insert and 69 negative ones and 5 people canceled subscriptions, a muted reaction compared with the response when a comic strip is pulled, Mr. Burdick noted.

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"Nice hair mate, you must be a ..."

According with Ananova "your job determines a person's hairstyle". They say: "Brylcreem found that Mullets were a popular hairstyle for those whose professions mean they are not seen by the public much; including long distance lorry drivers, taxi drivers and even DJs". I could swear that mullets were the "thing" to be worn by skaters and the sort of people who hang around in Hoxton Sq. (designers, trend setters and ad. creative people ehehe).

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Tricks of the trade

So according with Time Magazine these are some of the "Marketing 2004 hot spots": Cool Co-Branding (H&M Lagerfeld, Fred Perry Comme Des Garçons, BMW iPod ... the list never ends really); Color-Blind Casting (it's always politically correct); Guerrilla Tactics (buzz buzz alert .. I'm being pitched).

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