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Sominex - Knockout (2008) Print (USA)

Publicis - Dallas created this Knockout campaign for Sominex sleep aid featuring Boxing Glove, Mallet and Frying Pan.

The brand has been around for decades and has a loyal customer base, but hadn't advertised in years. Maker GlaxoSmithKline wanted to increase sales by introducing the brand to a new generation of users who have never heard of the product. The campaign approach uses visually arresting images to dramatize the product's reliability - this stuff knocks you out.

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AT&T - India China Japan Jamaica (2008) Print (USA)

To promote AT&T's international wireless coverage, BBDO New York created print and outdoor featuring painted hands which resemble iconic elements of different countries such as elephants for India, the Great Wall for China and Geisha girls for Japan. The ads are currently running in airports around the US and in travel/leisure, business and in-flight magazines.

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Grand Marnier – Win A Trip To Paris (2008) Print (USA)

Grand Marnier is a bit late to the "user-generated contest" party, but at least they're fashionably late. Create their next ad and you could win a trip to Paris and other gimme, gimme, gimme prizes. But wait! This is really a contest for copywriters because you change the art direction or layout of their current ad.

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Manix - Condoms - Press, France.

clm bbdo paris win the "ah, that's subtle" award of the day.

Larger file here by the way

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Acura TSX campaign overuses the word Luxury.

Careful kids, you might wear that word out.

Now for the press release:

A fully integrated national advertising campaign for the all-new Acura TSX began on April 20. The strategy for the campaign developed by Acura and RPA, a leading independent advertising agency based on the West Coast, is to build excitement for the launch of the all-new Acura TSX by accentuating the vehicle’s sophisticated look and exhilarating performance, thus demonstrating “A New Generation Has Arrived.”

Commercials: 
 

Acura TSX - "Howl " - (2008) :30 (USA)

 

Wafels & Dinges paint the town yellow.

Check out the commercial, when they paint the street yellow!

Duval Guillaume in New York went out and painted the town yellow to promote the Wafels & Dinges truck, the popular mobile vendor of Belgian Waffles.

If anyone is keen on watching a video of 'the event' where edgy creatives fill a Bazooka bucket with yellow paint and then hit the streets to paint the town...eh.. yellow, well then by all means click the image. Photos of the end results are inside. They're like little yellow waffle carpets leading up to the waffle bus. No word on how New York City feels about the paint yet.

Commercials: 
 

Wafels & Dinges - Painting the streets yellow - (2008) 1:47 (USA)

Wafels & Dinges - Painting the streets yellow - (2008) 1:47 (USA)

Duval Guillaume in New York went out and painted the town yellow to promote the Wafels & Dinges truck, the popular mobile vendor of Belgian Waffles.

 

Olympus Binoculars - Closer - (print) Australia

I'm not sure if JWT Sydney is telling me that the items viewed through Olympus Binoculars come a lot closer, or that Olympus Binoculars are magical animal magnets that suck the critters in. Either way, funny images.

Commercials: 
 

Carlsberg Lite - Fitness studio / gym - (2008) : 30 (Switzerland)

Carlsberg Lite - Fitness studio / gym - (2008) : 30 (Switzerland)

If Carlsberg ran fitness studios, they'd have gratuitous boobs.

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