The Boards Summit Europe takes place in Amsterdam tomorrow. Cindy Gallop, @cindygallop1, will speak on "The future of advertising .. and porn". Gustav Martner, Karen Corrigan, Andy Fackrell, Mark Chalmers, Jeff Kling, John Weich, and Nick Bailey will present in pecha kucha format "7 ideas to improve the world". Gustav von Sydow will talk about media, creative and the missing link - plus much more. I'm quite exited to be there, even if the Boards Press pass says * PANTS REQUIRED dangit, and I'll be bambusing some chats live for y'all so that you can have a peek too. See you in Amsterdam!
Don't forget to follow @adland and if you wish @dabitch on twitter for real-time gossip.
Tommy Carlsson and Christian Karlsson who currently work at King, Stockholm have been headhunted over to Minneapolis and Fallon reports Resumé. Darren Spiller, CD wants to put together a creative box of chocolates, where teams come from all over the world and nobody stays put on the same client.
"It's really exciting and fun to get this opportunity. It'll be a great adventure, also for our families." says Christian Karlsson to Resumé
Their most recent work done at King is this comhem viral homage. They'll leave King in April, and start at Fallon in May.
A lesson learned for the UK Conservative Party, when trying to harness the power of social media and grassroots support, make sure you understand the tools you are using.
It's OK; we can spin this later as a bold social media experiment which successfully exposed why the web needs to be regulated. We can blame this on disruptive web nerds with too much time on their hands.
Despite my own mischievous activities in Gowalla and even some digital flashmobbing, I love playing the Gowalla game. There is something silly fun about checking in to a site, and being rewarded with a little icon. When these icons become tickets for real life discounts, it'll be even more rewarding. Gowalla has the potential in becoming the GPS-tuned position marketing media channel, forget permission marketing, here's a slew of users who actually go and get your ad, when they are nearby. If they aren't faking their GPS location, that is.
On the topic of twin ads, Mike Wolfsohn has posted this Adage article: In Defense of Inevitable Creative Outcomes, where he says that advertising isn't an originality contest, but a tool where one should do what's appropriate for the issue at hand. He rightly points out that input effects the outcome as well, as too many briefs are the exact same starting point, so landing on the same end-point shouldn't surprise anyone.
Too frequently ads are accused of being rip-offs of music videos or movies, without recognizing the talent that is required to identify creativity within one artistic genre and translate it successfully into another -- namely marketing.
He makes a good argument, and ties it up nicely with: "originality should be celebrated, risk should be rewarded and innovation should be admired. But so, too, should the ability to translate popular culture into effective marketing. Not when it's done illegally, surreptitiously, or dishonestly -- but when it's done humbly, artfully and insightfully"