The devastating Black Saturday Fires in Victoria earlier this year showed that many lives were lost due to inadequate preparation. The aim of these spots via WDM, Adelaideis to teach people and families to prepare for the possibilities they may encounter.
Joanna Krupa's nude PETA ad where she clutches a cross to her bosom has pissed off the Catholic church reports Fox. Imagine that. Peta ads pissing people off. How unexpected.
"The fact is that cats and dogs are a lot safer in pet stores than they are in the hands of PETA employees," Catholic League President Bill Donohue said in a statement. "Moreover, pet stores don't rip off Christian iconography and engage in cheap irreligious claims."
Ellen Von Unwerth has photographed actresses Kate Beckinsale and Zooey Deschanel as specific Vodka drinks for Absolut. We have Mary in the mirror, a Barbarella retake for Cosmo, a twisted pop art image for "twist", and finally Beckinsale as the 50-foot woman in "Crush".
With the tagline, ‘Every Drink is an Exceptional Experience,’ the new ads are a tribute to those drinks that changed the playing field within the cocktail community and continue to have relevance among today’s vodka connoisseurs. The initiative underlines that every cocktail starts with a story – from the legendary lore of the Bloody Mary’s creation at Harry’s Bar in Paris to the legions of female fans of the otherworldly Cosmopolitan.
Twenty-five years ago this week, in the early hours of Dec. 3, 1984, large amounts of water entered a tank at the Union Carbide factory in Bhopal, India. That water reacted with the 42 tons of methyl isocyanate inside, raising temperature and pressure so high that it began venting massive amounts of gas made up of methyl isocyanate, phosgene, hydrogen cyanide and more. The poisonous cloud swept through neighborhoods near the boundary wall, waking sleeping residents with burning throats and eyes, killing about 4,000 people in the first few hours. Over the next few years, the lingering effects increased that toll to about 15,000 dead, according to government estimates.
25 years after the Bhopal disaster the gas is still poisoning maiming and killing people. On twitter the #bhopal25 hashtag is jumping, and Sunil Shibad started a SMS campaign with the message: This SMS came into your inbox uninvited. Just like the poisonous gas in Bhopal. You can delete this SMS from your phone memory but remember 3/12/1984.
Manjula Padmanabhan offers the printable poster of a death-Duracell-bunny for print and email, and students for Bhopal listed a whole page of actions on how to get involved.
To dramatically demonstrate smart phone touchscreen performance on AT&T, the nation's fastest 3G network, Shilo filmed award-winning rising star pianist Kwan Yi with help from director of photography Max Goldman, capturing Yi's performance with a practical "smar
There was more to that RED tag than met the (internet) eye December 1 - first twitter, facebook and google turned red (thanks to Nike). Now I learn that Modernista launched "Red" pop-up stores in London, New York, San Francisco and Tokyo - and a blog for it as well.
This holiday season, when you give a (RED) gift, you join some of the world’s most iconic brands in a movement that is saving lives in Africa. Boston-based Modernista! helped bring this idea to life with a campaign, launched on World AIDS Day, that encompasses four (RED) “Pop Up Retail” shops on three continents, a takeover of London’s Oxford Circus Underground station, and short videos in partnership with animation house Psyop that will run in the shops, digital screens in the Underground, and across a number of online placements. One message is clear throughout all campaign elements: One Color Unites Us.
Lovingly hand-crafted sets merge flawlessly with lifelike CG in Tetra Pak's latest spot, directed by Bent Image Lab's Rob Shaw in collaboration with the Philipp und Keuntje agency of Hamburg. The playful :30 animation showcases Bent's ability to handle challenging projects with multiple angles - in this case developing an approachable spokes-character to deliver a serious environmental message and designing detailed, super-productive landscapes to create a humorous overtone.
Raw Materials stars Bob, goodhearted CG rabbit and expert on renewable resources. He discusses the benefits of Tetra Pak's use of paper over plastic in its innovative food packaging as he travels through three landscapes. During his journey, Bob compares paper's sustainable source (trees) to the merits of grain and wool. He earnestly seeks to communicate the virtues of well-managed resources but has to contend his extremely abundant environment, which seems to have a mind of its own.