Hey adgrunts. I dunno about you, but for me It's been a rough week. Hence the confusing covers playlist.
Monday began with some recaps of the Crispin campaign for the operating system known as Vista - Eric Karjaluoto at ideaondeas got nerdy and Apple/MS back-and-forth in their ad campaigns while I declared that Microsoft is a supermarket and Apple is a restaurant in The Microsoft Saga.
The Denver Egotist pointed us to what must be the "the most complex way to land a new client in history" - a full fledged viral campaign for stock photo, press release here.
As a newly formed design shop, General Projects launched with a self-assigned first project – to get the attention of Corbis and eventually turn that into a client relationship. This was done by launching a faux-viral campaign online with the intention of getting the Corbis name in front of as many members of their target audience as possible on a limited budget.
- so the site they designed went viral and all I'm wondering is did they pay for using the stock as well? In that case it might also be the most expensive pitch in history. Naah. I heard some agency took apart a car and rebuilt it in their lobby several floors up just to impress a potential client once.
Over at Good Kate Roberts is interviewed about AIDS-vertisements. "Todays youth never saw the shocking images of Freddie Mercury or Rock Hudson dying, or those really scary, in-your-face, aggressive public-service announcements" which makes selling social responsibility in sex more important than ever.
We had masses of print ads submitted, the Ikea short bedtime stories was popular, the puking Cadbury gorilla was gross, the hard on french fry was confusing, as was the steamy elevator scene while the Melanoma Foundation got straight to the (gun) point. Teppanyaki Food Fest was pretty, and Rok Vegas was juvenile. Meanwhile I learned how to say lingerie for your feet in french: Lingerie pour les pieds. BC Lottery Corporation found the end of the rainbow and the burning man giving out flyers is still haunting me.
We also had masses of print ads recalled, leading me to make a new rule: Deleting the ads dilute the resource we are trying to build here. Adland will no longer do it. The horrific school shooting in Kauhajoki brought out the worst in banners.
Commercials flooded in, and Diesel's "worldwide Dirty 30 party" might not be safe for work even if they used the SFW porn concept of covering things up. Axe meanwhile did a sexier version of hiding all the naughty bits with Squares. Frucor V Lemon mocked soda ads, Wrangler asked Why?, and Quercus showed us suicidal animals depressed about global warming. Famous Dave's cows went people-tipping, Tina Fey and Martin Scorsese talked about a time share in Boca, and ground zero showed us Alpha males and their side-kicks in CopStache and Pier (ouch). We had strange giant eyes, mouths and extra hands in Freaks like us for the Australian Director's Guild Conference 2008.
Best this week was that new members uploaded their work to the Radio ads section. You should do it too. Radio ads are fun!