Tonight it's the premiere of the Save The Children TV3-show "It gets better" (det blir bättre), and it's been a full day since Micke Kazarnowicz posted his reaction to the shows tailgating on Dan Savage's It Gets Better project, summing it up with: Save the Children belittles LGBT youth. We pre-emptivly badlanded the show here: "It gets better" campaign idea hijacked by "Save the children" in Sweden?

Save the children have been putting out fires on twitter ever since, and posted a release: "We want to have dialogue on LGBT issues" (google translated) to clarify their position.

La Comunidad (www.lacomunidad.com), a global independent advertising agency, has developed a new TV spot titled “Party Mashup” for the “It Only Gets Better” Corona Light Campaign. The spot, which is the second execution of the campaign, launches this week. Rather than the traditional images of beaches, the spot features New York City-based DJ’s, “B-Roc” Ruttner and James “JPatt” Patterson, who make up The Knocks.

The spot will air nationally on CBS, ESPN, ESPN2, NFL Network, TBS, NBA TV, Turner Sports and Versus. It will also be supported by an out-of-home campaign launching in May in key markets that include Southern California, New York City, Chicago and Miami.

@CreativeTweets has spotted a neat badlander, and explains "My fellow admen, this is why they hate us". No, not just because the ad itself, line at least, is a dupliclaim or rather a homage of sorts, but also because that sexist rhetoric is getting real tired now. Sociological Images who found the ad do not like the idea that "non-virgin women are just like used cars".

As Lauren points out, it’s blatant objectification of women, but “in addition to objectifying women to sell vehicles, this campaign suggests that a woman’s sexual past is equivalent to depreciation.”

The Dalewurfel.com ad is meant to be a self-referential ad, adding "....but do you really care?" to the headline. This doesn't make it any less tasteless though. I've shown the BMW ad here before in the post: Boys, Girls - this is not a competition. Sexist ads are bad for everyone.

In the least surprising bit of news this week, Adfreak reports: "Manwich ads yanked for slapping girly men. The ads which were on youtube last week have been pulled from there, after ConAgra received complaints. The petition at Change.org argues: "Violence against gender non conforming men and women is a serious problem in our country and should not be used for lazy jokes in advertising. Every year thousands of men and women are victims of hate crimes because of their perceived sexual orientation or gender identity. This commercial series glorifies those crimes."

The Partnership at Drugfree.org - Typical Conversation - (2011)

Typical Conversation dispenses with a script to show how futile and predictable I-know-you're-doing-drugs conversations can be. When a daughter returns home, she finds her mother waiting for her in the foyer. "Awkward confrontational accusation," the mother bellows, holding up a drug-stocked plastic bag. "Automatic denial," shrieks the daughter. They trade verbal blows: mother - "Skeptical response"; daughter - "Phony excuse you'll see right through"; mother - "Angry, irrational statement I'll regret later"; daughter - "Fake emotional whimper." "Desperate, confused empty threat," the mother screams finally, as her daughter storms away.

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