Since everything red became blue - see this badlander for examples from that campaign - Telenor has suffered major image problems. Their chummy soap-opera advertising for the brand where we follow the idiotic doings of the people at the help desk didn't do anything to improve their image and just last week a poll of the Swedish population showed that out of all the telecoms, Telenor had the least amount of trust from the consumers where the majority claimed negative experiences with the brand. Pretty bad news for a telco that was once on top, way back when they were called Europolitan.
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