Garbergs first film for Telenor

Since everything red became blue - see this badlander for examples from that campaign - Telenor has suffered major image problems. Their chummy soap-opera advertising for the brand where we follow the idiotic doings of the people at the help desk didn't do anything to improve their image and just last week a poll of the Swedish population showed that out of all the telecoms, Telenor had the least amount of trust from the consumers where the majority claimed negative experiences with the brand. Pretty bad news for a telco that was once on top, way back when they were called Europolitan.

What to do? Dump their old agency Voice and enter the creative agency Garbergs, who put together a song from ringtones and keyboards... Lets see how long it takes you to guess which song.

Adland: 
 

Porno for Pysop

Pysop is apparently selling swag using a porn theme. Just slightly disturbing...didn't anyone tell Pysop the whole faux p0rn thing is so last year.

Adland: 
 

Hitler as a salsa king! (2006) :42 (Belgium)

Remember the campaign for the Belgian Magazine HUMO that caff posted last week, where Hitler was a rastafarian, W Bush a hindu and Osama was a cowboy?

There's more to it - little radio ads that you can listen to here.

Commercials: 
 

China bans ads with unproven medical claims

Chinese newspapers and magazines are banning advertising that promotes unproven medical products. This includes advertisements that promote male potency, breast enlargements or magical cure-alls. according to the notice put out part of the reason for this ban was the credibility of news media after publishing false content and items in bad taste.

The administrations say the misleading ads are often vulgar, offensive and seriously impair the credibility of the print media.

Misleading ads and commercials have frequently duped consumers who are increasing fed up with products that do not work. More than two-thirds of Chinese netizens responding to an on-line survey in September said they had been victimized by fake and illegal advertisements.

The respondents said medical products, health food and medicine were the most untrustworthy ads followed by cosmetic products.

The new policy will go into effect November 1.

Ad type: 
 

Virtual reality

This week's nasty post:
"CHICAGO Publicis Groupe's Leo Burnett this week cut 16 positions, or between 1-2 percent of its U.S. staff, an agency representative said.

The cuts were part of a "strategic agency reorganization" and impacted all departments, the rep said (...) The Chicago agency has lost several pieces of business over the past six months, including creative on Maytag's $80 million account in a client consolidation and ConAgra's nearly $20 million Healthy Choice assignment. Burnett's Detroit office also lost creative duties on Cadillac's $140 million account. "

-- via Ad Week

Can you pitch new accounts on Second Life?? Well since you can now apply for a position at Leo Burnett's online agency in Second Life, I thought ... :)

Adland: 
 

Should edelman be booted from WOMMA?

Viralmeister points out that B. L. Ochman from the what's next blog is on a crusade to get the Word of Mouth Marketing Association (WOMMA) to throw out Edelman PR for clearly violating their ethics code with their fake blog for Wal-Mart, and a few other flogs. See Ochman's post here for the dirt. Didn't Richard Edelman help write those code of ethics btw? He can't claim ignorance in his defence then.

Now a poll is floating around tha intarwebs where ou may cast your vote on the matter. Go on.

p.s. addition - also found this commentary on the whole shebang: The Dark Side of Social Media And 5 Ways to Avoid It by Rohit Bhargava found via markd

Adland: 
 

Inquiry Regarding Potential Sale of Adland Website

It's so nice to be chatted up, dontchathink? It feels so web 2.0 when people ask us if we'll sell. We've been here before mind you (remember 1999? I do.) but this is still the funniest proposition yet. How much google stock should we ask for? Never trust a lawyer that uses gmail some say - I say never trust a lawyer who is also a comedian. "Your honor, she's leading the witless!" - full email inside.

Adland: 
 

My super proposal - a superbowl proposal.

OoooOh, here's a new twist in the cyberbegging genre (save Karyn, Milliondollarpixels, etcetera) - this dude wants to propose to his girl with a super bowl ad. Yup.

No it gets better - as if the chick won't dump him for blowing all that money on a damn ad instead of say I dunno, a massive house with a tennis court and a pool and it's own drawbridge - he's begging for the superbowl ad money paypal donation style. Mysuperproposal.com has raised $61,931 so far - only two odd million dollars left to go then. This is probably not what it seems, but y'all probably figured that too.

Adland: 
 

Mira Showers - Singing in the Shower / For Once in my Life (2006) (UK)

"For Once In My Life"

Get the full scoop on the three radio spots here.

Credits:
Ad agency: Miles Calcraft Briginshaw Duffy
Creatives: David Hobbs and Richard Stoney
Production: Candle
Composer: Charlie Spencer

Country: 
Commercials: 
 

Mira Showers - Singing in the Shower / Don't Cha (2006) (UK)

"Don't Cha wish your shower your shower was hot like mine?"

Get the full scoop on the three radio spots here.

Credits:
Ad agency: Miles Calcraft Briginshaw Duffy
Creatives: David Hobbs and Richard Stoney
Production: Candle
Composer: Charlie Spencer

Country: 
Commercials: 

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