Looking back - What would you change about your career in advertising?

As the economy is in termoil and agencies and brands begin looking inward, it is also a time for individuals to be reflective on what they have done, where they are and where they want to go. It's a question I ask myself as I try to figure out what is the next step for me in my career, and I know I'm not alone. Maybe it's because we work in an ever-shifting business that is always basing hires and fires on winning new business or that many ad folk are willing to move to wherever the best opportunities are located, but there's something about a perspective on looking back on where you were before you look forward. So I posed a question to ad folks I follow on Twitter, as well as some others to find out the answer to this question.

What is one thing you would do different in your career if you could start over?

And, I got some very interesting responses.

Mark Wnek, Chief creative officer of Lowe NY, AdAge columnist: I would have started my own agency very early on.

Alex Bogusky, CCO/Cripsin Porter + Bogusky: I’m pretty sure I have made one ill-advised decision after another. But I wouldn’t change a thing.

Luke Sullivan, CCO/GSDM Idea City: I wouldn't worry as much about what the ad judges thought of things, like I used to when I was younger. I SO wanted to score in the ad books and I think that wasn't a great idea for a couple of reasons. First of all, it limits your thinking. Before you put pen to paper, you are skewing your thinking to what other ad people might judge as good -- rather than doing what you think is the right thing for the client. The other reason why it was probably a bad idea is I beat myself up so much about it. Don't get me wrong, the shows are great. I love looking at the books. But don't judge yourself by them. I did, for years, and I always came away thinking, "MAN, I suck."


Viagra - Antique - (2009) :15 (Canada)

Viagra - Antique - (2009) :15 (Canada)

"My wife and I couldn't control our antique-ing"


Viagra - Too much Sports - (2009) :15 (Canada)

Viagra - Too much Sports - (2009) :15 (Canada)

"My husband and I were watching too much sports..."


Red House Furniture - Black and White People Furniture

Red House Furniture - Black and White People Furniture

Red House furniture has a local ad begging us all to get along, because at the Red House everyone agrees the furniture has great pricing.


Dairy Queen - Pinky (2009) :30 (USA)

Dairy Queen - Pinky (2009) :30  (USA)

Angels and Fairies...


The Twouble with Twitters - uh-oh, here comes the failwhale!

From "SuperNews!" An animated sketch comedy series airing on Current TV.


PHILIPS CINEMA 21:9 - Carousel - (2009) 2:19 (The Netherlands)

PHILIPS CINEMA 21:9 - Carousel - (2009) 2:19 (The Netherlands)

Created entirely by Stink Digital, this new interactive campaign promotes Philips’ latest entrant into the television market, the CINEMA 21:9. Berg conceived it to work as an endless loop.


Doc Morris Pharmacies - Condoms: Hitler / Bin Laden / Mao - Germany

The advantages of condoms is that you'll know you're not bringing Osama bin Laden, Adolf Hitler or Mao Zedong into the world.


LOLcats for PETA, tweet-T-shirt, Soulwow beats shit off shamwow and IPRED

  • omgwtfbbq!?! LOLcats haev oficialy jumped da sharked*! srsly! teh PETA fownd an LOLSpeak ganara2r and bgan crankng out teh crumy litle baner ads wit kittehs!1!1! WTF we SOB!1!11 Yes hai, we can has lethal injection NAW!
  • Shamwow gets spoofed by Soulwow. “We have hundreds of Priests waiting to take your confession and give you that almost baptized feeling,” says Father Vic and looks all informercial-intense, man.
  • IPRED (Intellectual Property Rights Enforcement Directive) law came into force here in Sweden on April 1, the paranoia levels have skyrocketed. Now there's a new VPN called IPredator, and you can check if your IP is being monitored at Ipred.bitchware.se. This is all making me triple paranoid, I dare not use my own network for anything these days, I'm typing this from inside the central Echelon server. Holla.
  • Twitter comes to your T-shirt, only £25 which should take all you social notworking peeps around half a tweet to come up with, if all of those annoying auto-DM's are to be believed. Hat tip @fsamuel
  • *(though, since I am an lolcataddict beyond saving, I shall of course assume the position...)
  • Adland: 

    Cannes Lions 2009 Entry deadline extended by two weeks.

    Attention all ye hopefuls, you now have two extra weeks to enter the Cannes Lions awards as the deadline has been extended. Either because the price of champagne went up, the entries so far sucked, or they're just messing with us and do this every year.

    You now have until the 24 April to enter your work. Short here to the categories, & entry form, knock yourself out (if the price of entering doesn't do it, I mean)