Guinea Pig Tested

An odd newspaper ad by Mother London for Egg. Online the campaign continues with the site Egg research lab.

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Ad folk call for market researchers to come clean

An article from Australia says that the advertising industry has called for market researchers to "come clean". They have been accused of "dubious science, double standards and a lack of accountablilty for refusing to disclose how many ad campaigns that they altered during concept development succeeded or failed".

"It's not the creative people who are responsible for the rubbish going on TV," Clemenger's creative director, Danny Searle, said during a robust debate at a Fairfax-backed screening of the 2005 winners from the Cannes International Advertising Festival.

Team One and François Vogel team up for Lexus IS ad campaign

To promote the launch of the new 2006 Lexus IS sport sedan and drive consumer perceptions of Lexus to a new level, the creative team from Team One hired award-winning director François Vogel of Paranoid Projects:Tool to direct a set of visually distinctive spots. The campaign officially kicked-off on Oct. 17, but the first :30 commercial, entitled "Running Rings," began airing in select markets as a campaign teaser earlier this month.

"We set out to make each piece of advertising in this campaign unique," began Jon Pearce, Team One's group creative director and copywriter on the campaign. "We needed to reach an audience of young affluents, so the TV spots needed to behave in a way visually, and with music to communicate everything that's unique about this model. The IS excels not only in luxury, design, comfort and technology, but also in performance. Accordingly, "Why live in one dimension?" is the theme that unites the spots, and each one delivers on that theme in a slightly different way."


Women & Co get women thinking about their finances

Women & Co. launched a four market campaign (New York, LA, SF and Chicago) targeting women in each market and introducing the women's financial membership service to them in innovative ways. The guerilla campaign was created and executed by Interference Inc..

In a unique twist, hundreds of actual mirrors were posted throughout the cities with compelling copy lines branded on them. Lines such as: "You're one of a kind. Is your financial plan?", "That smile would go great with a financial future." and "You look like a million bucks. Does your retirement account?"


PROMO Mag talks to Arnold execs and clients

PROMO Magazine met with executives of Arnold Worldwide, along with three of the agency's key clients, to discuss how they develop campaigns that use a mix of disciplines for both branding and selling.

The gathering's timing was bittersweet for the agency: That morning, Fidelity launched its biggest single campaign in years, built around an Arnold-developed sponsorship of Paul McCartney, who reminded retirement-planners to “never stop doing what you love.”

Voice of Jolly Green Giant passes away

Len Dresslar has passed away. He was mostly known as the voice of the Jolly Green Giant, although he did other voice over work and was also the voice of was Snap. He also did jingle work for Marlboro cigarettes, Amoco oil and Dinty Moore canned beef stew.


Hart Larsson wants Neil French

For those of you who've been away at a shoot or hiding under a rock from clients, Neil French is (eventually)unemployed after resigning because of the opinions he voiced about females in advertising.

An adgrunt brought this "cheeky employment opportunity" specifically for Neil French to my attention.


Bouncing balls for Sony's Bravia

At the beginning of the month there was speculation as to what Sony's agency, Fallon London, was up to dropping balls around San Francisco.

Turns out the bouncy balls were for a cinema and TV campaign for its Bravia range of LCD TVs.


AirTran upset at Real Men of Genuis radio spot

One of the radio spots in Anheuser-Busch's "Real Men of Genius" campaign has upset the CEO at AirTran Airways.

AirTran Airways says it may stop serving Anheuser-Busch Cos. products on its flights to protest a radio ad for Bud Light that ridicules discount airlines and their pilots.

The ad, part of the "Real Men of Genius" campaign created by DDB Chicago, is a comic tribute to discount-airline pilots, commending them for their "minimal experience" and for putting "the fly in fly-by-night." It also questions the safety of low-fare carriers: "Sure we're concerned for our lives," the announcer says - "just not as concerned as saving nine bucks on a round-trip to Fort Myers."

Anheuser-Busch says it pulled the ad after one airing in January, but it has remained posted on an ad-industry Web site and recently made the rounds online among some pilot groups and airlines. It also has continued playing on Anheuser-Busch's phone system.


Miami goes guerilla for City Airline

Gothenburg's largest airline company, City Airline, opens a new line non-stop from Luleå to Gothenburg on the 31st of October. To spread the word of the new destination, Miami ran a guerilla campaign in Luleå last weekend.

At the same time as the Frölunda Indians was visiting Luleå for the hockey series on Saturday the 22nd of October, City Airline made a guerilla attack at specific locations in and around Luleå. A 10 person street team handed out vouchers, which included a ticket offer, a competition and an offer made together with Göteborg & Co for a tourist package, to 10,000 people.