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New global campaign for CNN

Created by independent marketing agency, Iris, CNN is launching an international print and outdoor campaign positioning itself as the source peope to find "Essential Global Intelligence". The campaign is intended to communicate the range of news rather than be only branding for the broadcaster.

The campaign will run in pan-European consumer and trade titles from September and be supported by outdoor exposure on Heathrow Express in October. Later in the year ads will begin running in Asia and Latin America.

Read on to see the ads.

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New Zealand billboard gets pulled

After being up for only one day a billboard in Auckland for Auto Trader's website will be taken down voluntarily. The issue is in the headline, causing people to complain.

The ad campaign for the Auto Trader website was meant to poke fun at Auckland drivers with the slogan: "We've got rides for dirty bitches." The billboard features two dogs looking out of a car window.
Adland: 
 

BSUR gets Naked!

BSUR has entered into a partnership with creative media agency Naked, which has been active in Amsterdam for the past year. They will be working together for a growing number of international clients, like Wrangler, Bacardi and Plantronics, who often dare creative solutions in non-traditional media. Naked was launched in London four years ago, and has since been voted Media Agency of the Year three times in a row. Its Amsterdam operation is headed by Jason Dawes.

Adland: 
 

Yesterday Volkswagon, Today Sprite

According to AdWeek, Crispin Porter + Bogusky has just won the $40 million Sprite account, swiping it away from Ogilvy. That comes on the heels of yesterday's news, where it was revealed that CP+B won the $400 million Volkswagon account.

Holy Schnikes!

They're on a rampage! Pillaging and looting accounts, winning crazy numbers of trophies, and literally soaking up every single ounce of press!

Where does it all end??

Adland: 
 

AdLand's Ad Battle I - The Fantasy Football Fracas

Ok, we're going to try something a little different here for our Superadgrunts - our first official AdLand Ad Battle. It's quite simple. We've taken two campaigns that are duking it out against each other and brought them here to continue the scrimmage. Your comments determine who wins and loses. Why? Because we know some of you are just dying for an outlet for sharing your incredible insights into advertising psychology and sociology. As for the rest of you.... well, it gives you an opportunity to be smartarses.


For the debut, we're pitting NFL Fantasy Football against ESPN Fantasy Football. We've gathered a handful from each campaign for your consideration. Is it boys versus girls? East versus west? Suburban versus utopian? You're about to find out. Continue for more... (Superadgrunts only)

Adland: 
 

Jimmy Dean's new spokesperson - The Sun

A $25 million campaign by TBWA/Chiat/Day Los Angeles is breaking tomorrow for Jimmy Dean featuring the Sun (yes, as in that really, really hot orb in the sky). The press release gives a taste at the cheesy feel the campaign seems to encompass with a quote from the Sun.

"I'm used to being the center of attention and I've been eating Jimmy Dean for as long as I can remember," said The Sun. "To put it simply, the stars were in alignment for this partnership. I'm a breakfast lover -- it's my favorite meal. I really believe that every great day begins with a Jimmy Dean breakfast. In fact, you can usually tell by the weather report."

The tagline "Happy Breakfast" will attempt to reinforce Jimmy Dean as the traditional breakfast experience.

Adland: 
 

Strange effort to try and control spin in Swedish blogosphere

Researcher: a PR-spin in the blogosphere tells the rather odd story of recent ongoings in the Swedish blogosphere, which is still small enough to serve as a medicine ball in PE.
The story begins when the national tabloid Aftonbladet publishes an article about "the biggest blog in Sweden", which is supposedly their own journalists stop-smoking blog, according to numbers dug up by the bloghost he is using, BlogSoft. Clearly, independent objective parties haven't even touched that article and it fails to explains whether blogs that aren't using BlogSofts solutions were even counted at all. You with me so far? Blogsoft says, to Aftonbladet, that the biggest blog is the Aftonbladets journalists, who hosts his blog at BlogSoft. Aftonbladet publishes it, congratulates their own journalist and mentioning his blogging software company Blogsoft repeatedly. (more inside)

Adland: 
 

Violence in advertising

Is this the latest trend to get the punters attention - blood guts and gore?

Seeing as these ads are the only things to make us crane our necks and check it twice these days, the hit and run bloodied bus complete with dead body still hanging on, the dead guy in a trunk for Sopranos, and the murder scene for court TV on a wall.

Adland: 
 

Displaced designer offers bed & office for any creative displaced by Katrina

Displaced Designer is a new resource for those in the creative industry recently displaced by the on-going situation in New Orleans and the surrounding region. If you have a desk space in an office to offer you may do so, if you can offer a bed you can email displaceddesigner that too. The aim is to become a board for creatives to find places to work from and places to sleep while they try and rebuild their lives.

Adland: 
 

CP+B bring back Dr. Angus

Last time Crispin brough out Dr. Angus he was selling the Angus Diet. Now he's back, this time shilling BK's Angus 'Shroom & Swiss sandwich and wants you to discover the power of Power Sitting. (flash site)

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