Coke / Coca-Cola - First Taste/Mr. Hadley (2006) :30 (USA)

Coke / Coca-Cola - First Taste/Mr. Hadley (2006) :30 (USA)

Second Quarter
Originally from 2006


Super Bowl XLI Commerical Review - Second Quarter

A few notable second quarter spots. Coke aired its "First Taste" spot from 2006. Two spots gave a nod to Black History month. Two nicely done consumer/student created ads for GM and Dortios (was way better than the first, IMHO). Budweiser's "Stray Dog" and Bud Light's "Fist Bump/Face Slap" spots were both bonuses for Anheuser Busch. Chevy's "Robot" was very well put together. Nice.

Anheuser-Busch/Budweiser - (:60) "Spot/Stray Dog" - Stray dog makes good in Clydesdale parade. Very cute and well done. So far the best from AB. Less with the horses, more with the dalmation, a nice shift, but while staying with the branding of the clydesdales. This was a 4-year old idea revived for this year.

Garmin - (:30) "Maposaurus", the spot was very campy, although that was its intent. So it succeeded. It's like metal meets 60s Japanese moster movies. Which is fitting because it was inspired by 1960s Japanese monster movies. Features a showdown between an evil “Maposaurus” and a hero who uses a Garmin-made electronic navigation device to save the day. The spot was directed by Ulf Johansson of Smith and Sons Films, London.


Super Bowl XLI Commerical Review - First Quarter

Game on. And away we go...
Ads in the first quarter of Super Bowl XLI were decent. Sierra Mist did a good job with their Mist-takes comedy troupe in "Beard Combover" and "Karate" for a change. They were much more effectively used. The Snickers "Mechanics" spot with two guys kissing was amusing as well. And Coca Cola's previously aired "Video Game" is worthy of mention.

Anheuser-Busch/Bud Light - (:30) "Rock, Paper, Scissors" - In a game of Rock, Papper, Scissors, a man throws in a real rock. Ok. Works on a physical comedy level that is expected for a Super Bowl ad.

Frito Lay/Doritios - (:30) "Accident" - Consumer-created spot. (info here)

Blockbuster Total Access - "Mouse" - Rabbit and guinea pig clicking on a real (CGI) mouse trying to get online. Was that Bobcat Goldthwait as the voice of the mouse?


Geico - Caveman - Airport (2006) :30 (USA)

Geico - Caveman - Airport (2006) :30  (USA)

Caveman finds himself at airport. Caveman be chuffed.


Online companies' ads get around $2.5 million Super Bowl air time

TechCrunch reports that a handful of startups who can't afford the $2.5 million Super Bowl pricetag have created some "low budget" spots that the


Taco Bell - Carmen Electra - 2 (2006) :30 (USA)

Taco Bell - Carmen Electra - 2 (2006) :30  (USA)

Carmen really wants her Taco Bell.


The Hucksters meet The Tricksters

Thanks again to Digg for the pointer - "The Ad Generator is a generative artwork that explores how advertising uses and manipulates language. Words and semantic structures from real corporate slogans are remixed and randomized to generate invented slogans. These slogans are then paired with related images from Flickr, thereby generating fake advertisements on the fly. By remixing corporate slogans, I intend to show how the language of advertising is both deeply meaningful, in that it represents real cultural values and desires, and yet utterly meaningless in that these ideas have no relationship to the products being sold. In using the Flickr images, the piece explores the relationship between language and image, and how meaning is constructed by the juxtaposition of the two.

The ad generator was created by Alexis Lloyd as a component of an MFA thesis project in the Design and Technology department at Parsons The New School for Design."

The server has been down today and the site loads the Ad Generator slowly (well for me on broadband in Paris, anyway) but it's well worth a look.

For some reason it reminds me of that Dudley Moore film Crazy People where the nuts start creating ads with slogans like - "Volvo. They're boxy, but they're good" and "Forget Paris. Come to Greece. We're nicer"


Online (not TV) Super Bowl and Super Bowl-related ads

While the Super Bowl's TV ads are rightly in the spotlight this weekend, I've assembled a less spectacular (but still interesting) collection of their online counterparts:

Super Bowl XLI online ad collection

(My archive is focused on Super Bowl and Super Bowl-related online ads that are intended to complement, promote, or extend the messages being delivered on television. In rare cases, I'll stretch that definition to include event hijackers -- rogue advertisers using football messaging and images to suggest an official sponsorship role.)

As you'll see, some advertisers and clients are being very strategic about the interplay between their online and offline efforts. Others, disappointingly, seem to have an overly TV-centric mindset and have missed obvious opportunities to capitalize on their investment.

More ads will be archived over the weekend ...

PS - Last year's online Super Bowl XL ads are available here:
Super Bowl XL online ad collection


WANKER Beer - where can I get my hands on one?

I love the internet. Keeps me amused for hours. I came across this beer-label at Rude Food which is a pretty funny English site dedicated to rude product names (and I notice our Australian Kraft "Coon" Cheese gets a mention along with other funny stuff like FART bars from Poland).

Seems The Pittsburgh Brewing Company (the 8th largest US brewery) acquired Wanker Beer from the Kiwis nine years ago. It was established and originally marketed in Auckland, New Zealand. (The PR release said "The beer will be targeted toward young males" - no kidding).


Katelyn Crabb wins Chevy's Super Bowl ad competition

Chevy has announced the winner of their Chevrolet College Big Idea Super Bowl competition.