I will be the first to admit that I don't get it - but then I don't think these posters are talking to me. Unless they're saying that I'll look hot in a bikini if I drink 10 cane rum, in which case - bring it on!

These are wildposters that will be seen in large US cities throughout May 2008. Credits at Mother New York:
Creative Directors: Linus Karlsson & Paul Malmström
Art Director: Piers North
Copywriter: Brandon Davis
Art Producer: Helen O’Neill
Mother: Katherine Moncrief
Photographer: Anders Overgaard
Retoucher: TAG