ACW Grey Tel Aviv celebrates the 19th annual Golden Fish Print Award show with this campaign.

The idea is: Creatives only use 10% of their talent. It's time to bring out the rest.

The illustrations are great but I'm afraid something is lost in translation for me, as I don't get the correlation between when I'm seeing and the line.

Credits: Ad #1 Advertising agency: ACW Grey Tel - Aviv Executive Creative Director: Tal Riven Creative director: Ziv Meiri Client manager: Dani Brande Art: Itzik Cohen Copy: Idan Levy Supervisor: Sarit Sternhell Production Manager: Meital Tzoref Producer: Racheli Zatlawi Studio: Shlomi Barda Illustrator: Miriam Moshinsky Ad#2 same as above except Illustrator was: Gal Shkedi Ad #3 same as above except illustrator was Yotam Cohen

about the author

kidsleepy 17 year copywriter, now CD, who has worked in many cities including Pittsburgh, New York, Atlanta, Montreal and currently Los Angeles. I snark because I care. I ain't complainin' I'm just tellin' it like it is.

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